Scaringe: Most Rivian R1 customers are first-time EV owners
RJ Scaringe · AI, R2 and the Future of Everyday Driving | Rivian CEO RJ Scaringe · Feb 12, 2026 · at 28:48
Rivian CEO RJ Scaringe explains how Rivian is drawing buyers from internal combustion engine vehicles rather than recycling existing EV owners.
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“On R one, the vast majority of our customers are first time ever owning an EV is a Rivian, which is really good.”
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