Howie Liu

Co-Founder & CEO, Airtable · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

founderexecutiveinvestor@howietl ↗LinkedIn ↗airtable.com ↗

Howie Liu is the co-founder and CEO of Airtable, a cloud-based low-code database and collaboration platform. Prior to Airtable, he co-founded the CRM startup Etacts, which was acquired by Salesforce in 2010.

12statements → 3claims → 1claims resolved → 3.58/5average certainty → 2.25/5average debate potential → ≈4.5/5argument clarity, estimated →

1 supported 0 partly supported 0 contradicted 2 not checkable as stated how the 3 claims stand · each chip opens the sources

2 predictions · 1 assertion · 2 opinions · 6 insights · 1 what if · every statement was checked. The predictions and assertion are the 3 claims: statements the public record can support or contradict. 1 is resolved, and 2 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Howie argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Liu: Airbnb split product management into product marketing and program management
“They were kind of splitting the role into two constituent pieces and actually making those into explicit roles that were complementary, which are product marketing and then program management, right?”
Howie Liu Jul 25, 2024 ▶ 10:33 No Priors Ep. 73 | With Airtable co-founder and CEO Howie Liu

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Howie Liu on measured tape to publish a rate. This says nothing about how they speak.

Everything Howie Liu said on No Priors that made the record, most notable first. Filter by type, assessment or year in the ledger →

Opinion
Liu: Today's AI models hold a million times more untapped economic value
“Like, I think we could pause model development today and still get a million times more economic value impact from today's generation of models than we've fully realize.”
Howie Liu Jul 25, 2024 ▶ 20:31 No Priors Ep. 73 | With Airtable co-founder and CEO Howie Liu
Insight
Liu: Point-solution AI touches only a fraction of enterprise workflows
“I think that, that, you know, you'll have some use cases addressed through solution companies that can be very big you know each individually. And yet, you know, I still think even if you added all of them up, they're still tapping into such a small fraction o…”
Howie Liu Jul 25, 2024 ▶ 27:46 No Priors Ep. 73 | With Airtable co-founder and CEO Howie Liu
Prediction Not checkable as stated
Liu: Code-gen agents will not replace no-code platforms short of AGI
“I'm just very strongly of the belief that short of AGI, I think we're gonna have a really hard time having fully automated you know, Cogen agents that replace the need for no code, because You actually want to generate the outputs in no code because for a long…”
Howie Liu Jul 25, 2024 ▶ 39:09 No Priors Ep. 73 | With Airtable co-founder and CEO Howie Liu
Insight
Liu: Horizontal AI adoption is bottlenecked by customer imagination, not technology
“What we've learned is that, you know, this is gonna be a really difficult product to just kind of release out there in a horizontal way and hope that everyone just figures it out, right? Even though there are so many different applications, you can apply it to…”
Howie Liu Jul 25, 2024 ▶ 23:41 No Priors Ep. 73 | With Airtable co-founder and CEO Howie Liu
Prediction Not checkable as stated
Liu: Trillions in enterprise labor value await flexible AI workflow platforms
“But then there's still a massive long tail that an aggregate, I think is like, you know, trillions of dollars of economic You know, value or labor value equivalent that is just waiting to be sought for with, you know, a platform that has data, that has workflo…”
Howie Liu Jul 25, 2024 ▶ 28:35 No Priors Ep. 73 | With Airtable co-founder and CEO Howie Liu
Insight
Liu: Salesforce won CRM through platform customizability, not pure features
“Salesforce didn't win all these CRM use cases because they had just built all the features for CRM, but really because they had created a platform that could be customized for every customer's needs.”
Howie Liu Jul 25, 2024 ▶ 1:53 No Priors Ep. 73 | With Airtable co-founder and CEO Howie Liu
Opinion
Liu: Spreadsheets are the most prolific app building platform
“Everybody has used spreadsheets at this point. I mean, it's like the most prolific app building platform out there.”
Howie Liu Jul 25, 2024 ▶ 3:50 No Priors Ep. 73 | With Airtable co-founder and CEO Howie Liu
Insight
Liu: Most spreadsheet use cases should actually be databases or apps
“And a lot of use cases of spreadsheets really should be databases or apps, right? Anytime you're dealing with something that's not like number crunching and instead is some kind of tabular data, a workflow, like a database like thing of customers, or it could …”
Howie Liu Jul 25, 2024 ▶ 5:22 No Priors Ep. 73 | With Airtable co-founder and CEO Howie Liu
Assertion Supported
Liu: Airbnb split product management into product marketing and program management
“They were kind of splitting the role into two constituent pieces and actually making those into explicit roles that were complementary, which are product marketing and then program management, right?”
Howie Liu Jul 25, 2024 ▶ 10:33 No Priors Ep. 73 | With Airtable co-founder and CEO Howie Liu
Insight
Liu: The most curious software engineers seek meta-solutions out of laziness
“The most curious software engineers are actually fundamentally lazy at heart, right? Because you're trying to find ways to, like, you know, build the meta solve to, like, solve the thing that you're trying to do, right?”
Howie Liu Jul 25, 2024 ▶ 17:36 No Priors Ep. 73 | With Airtable co-founder and CEO Howie Liu
Insight
Liu: Multi-step AI generation and self-critique pipelines produce much better quality
“We've actually found that creating a pipeline where, you know, the first AI step generates a first effort at translating, you know, whatever it is. And then the second step actually critiques itself and finds potential errors. You have a third step where eithe…”
Howie Liu Jul 25, 2024 ▶ 31:36 No Priors Ep. 73 | With Airtable co-founder and CEO Howie Liu
What-if
Liu: Going enterprise early on would have broken Airtable's product
“Had we tried to go really hard into enterprise in the first couple of years, it would have been difficult because some of the bigger, larger scale use cases Would have just broken the product.”
Howie Liu Jul 25, 2024 ▶ 8:10 No Priors Ep. 73 | With Airtable co-founder and CEO Howie Liu

Appearances (1)

EpisodeDateSpeaking time
No Priors Ep. 73 | With Airtable co-founder and CEO Howie Liu Jul 25, 2024 34m
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 100 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.