The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
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Titan Capital Seeks Superlative Products Dominating Small Total Addressable Markets
“We look for a very small TAM But a product which is absolutely superlative, that at least within that small TAM, whatever you've built has the ability to dominate the market.”
Expanding TAM From a Loved Niche Is Easier Than Fixing Weak Products
“We've seen it is a lot easier to replicate that love over a period of time to a larger and larger TAM and keep expanding the TAM of your business while maintaining that sort of absolute love in place versus playing in a very large TAM. With a product that peop…”
Mamaearth Had Only 7 Lakhs in Monthly Sales When Titan Capital Invested
“Obviously what they had created already, it was still a very small business. They were doing like seven lakhs a month. In sales. That's it.”
Mamaearth Sold Only Newborn Mosquito Repellent When Titan Capital First Invested
“Even if it's as small a TAM as toxin-free mosquito repellents for newborn kids, which is exactly what MAMA was when we invested in the company.”
Founders Should Only Start Beauty Brands Today With Extreme Differentiation
“Now would I recommend to anyone to start a beauty and personal care business today? Only if they have an idea, which is extremely differentiated because now it is much harder because the market is a lot more crowded.”
In India, Even the Smallest Niche Markets Contain Millions of Consumers
“Each of these spaces are so large, which creates so many opportunities in small niches. And that's the beauty of India that each small niche is still millions of people. And hence very large businesses can get created in those.”
Titan Capital Saw 100x+ Returns on Ola, Urban Company, and Mamaearth
“We've had some companies, which, you know, is out there in the media, which have done, done a great sort of great hundreds, as they say, a hundred X plus returns, whether it's an Ola or an urban company or a Credgenics, Hoff Business, Mamark.”
Angel Investors Should Affiliate With Funds to Guarantee Diverse Deal Flow
“I feel if you want to do it systematically, then it is better for an angel investor to become attached with some other Some other outfit or some fund, et cetera, so that they have continuous access to deals or else what can tend to happen is that because, you …”
Snapdeal Was Born Because Kunal Bahl's US Visa Was Rejected
“Finally Kunal's visa got rejected. So he called me and said, Look, I am coming back anyways. We've been discussing this, but it was still very tentative. And once I get this call from Kunal that look, I am anyways coming back now. So my visa is rejected. So I'…”
A Mother Choosing a Product for Her Child Represents Peak Brand Trust
“In a small mother group, I mean, just a mother choosing something for their child is, I feel, the highest level of trust that you need to earn. And if even in a small group, such a large percentage of mothers are choosing, then they must be doing something rig…”
Entrepreneurship Is Now the #1 Career Choice for IIT Delhi Freshmen
“I was talking to the first year batch of IIT Delhi students only one or two years back. I was giving a talk, and they were telling me something very interesting that in first year of college, they ran a poll of what students want to do when they graduate from …”
E-Commerce Trust Scales From Standardized Goods to Subjective Fashion Categories
“The more tangible and known the thing is, the easier it becomes to trust. Then I think the next thing that came online was electronics and books, because again, you know, the author, you know, the book kind of know the price. If you go to a shop or if you don'…”
In 2011, India's Largest E-Commerce Players Barely Hit 15,000 Daily Orders
“And what was very interesting in India, e-commerce was still so new that maybe the largest businesses would be doing 10, 15,000 orders a day. Not more than that for sure.”
A 2011 China Trip Revealed E-Commerce Scale India Had Yet to See
“And I still remember we were standing in the warehouse of that business and they were doing two and a half lakh orders that particular day when we were standing in the warehouse.”
Snapdeal Sold Only 10 Coupon Booklets Out of 50,000 Printed Initially
“So we printed 50,000 copies of a booklet, which had a shelf life of six months because all those coupons were expiring six months. The day we launched in the next Six weeks, we sold 10 copies or some single digit number, like literally 10, seven, something lik…”