E-Commerce Trust Scales From Standardized Goods to Subjective Fashion Categories
Rohit Bansal · Early Investor of Ola, Urban Company & Mamaearth Shares Startup Success Secrets | Neon Show · Dec 29, 2023 · at 30:32
Rohit Bansal, co-founder of Snapdeal, outlines the evolutionary adoption curve of Indian e-commerce over the past decade.
0:00 / 0:20exact quote · 20.6s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“The more tangible and known the thing is, the easier it becomes to trust. Then I think the next thing that came online was electronics and books, because again, you know, the author, you know, the book kind of know the price. If you go to a shop or if you don't have a shop, you don't have access. It is an easy decision to make because there is very limited subjectivity in gold.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Rohit Bansal
Titan Capital Seeks Superlative Products Dominating Small Total Addressable Markets
“We look for a very small TAM But a product which is absolutely superlative, that at least within that small TAM, whatever you've built has the ability to dominate the market.”
Expanding TAM From a Loved Niche Is Easier Than Fixing Weak Products
“We've seen it is a lot easier to replicate that love over a period of time to a larger and larger TAM and keep expanding the TAM of your business while maintaining that sort of absolute love in place versus playing in a very large TAM. With a product that peop…”
Mamaearth Had Only 7 Lakhs in Monthly Sales When Titan Capital Invested
“Obviously what they had created already, it was still a very small business. They were doing like seven lakhs a month. In sales. That's it.”
Mamaearth Sold Only Newborn Mosquito Repellent When Titan Capital First Invested
“Even if it's as small a TAM as toxin-free mosquito repellents for newborn kids, which is exactly what MAMA was when we invested in the company.”
Founders Should Only Start Beauty Brands Today With Extreme Differentiation
“Now would I recommend to anyone to start a beauty and personal care business today? Only if they have an idea, which is extremely differentiated because now it is much harder because the market is a lot more crowded.”
In India, Even the Smallest Niche Markets Contain Millions of Consumers
“Each of these spaces are so large, which creates so many opportunities in small niches. And that's the beauty of India that each small niche is still millions of people. And hence very large businesses can get created in those.”