Snapdeal Sold Only 10 Coupon Booklets Out of 50,000 Printed Initially
Rohit Bansal · Early Investor of Ola, Urban Company & Mamaearth Shares Startup Success Secrets | Neon Show · Dec 29, 2023 · at 39:51
Rohit Bansal, co-founder of Snapdeal, recounts his first failed startup venture with Kunal Bahl before pivoting Snapdeal to an e-commerce platform.
0:00 / 0:20exact quote · 20.0s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“So we printed 50,000 copies of a booklet, which had a shelf life of six months because all those coupons were expiring six months. The day we launched in the next Six weeks, we sold 10 copies or some single digit number, like literally 10, seven, something like that.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Rohit Bansal
Titan Capital Seeks Superlative Products Dominating Small Total Addressable Markets
“We look for a very small TAM But a product which is absolutely superlative, that at least within that small TAM, whatever you've built has the ability to dominate the market.”
Expanding TAM From a Loved Niche Is Easier Than Fixing Weak Products
“We've seen it is a lot easier to replicate that love over a period of time to a larger and larger TAM and keep expanding the TAM of your business while maintaining that sort of absolute love in place versus playing in a very large TAM. With a product that peop…”
Mamaearth Had Only 7 Lakhs in Monthly Sales When Titan Capital Invested
“Obviously what they had created already, it was still a very small business. They were doing like seven lakhs a month. In sales. That's it.”
Mamaearth Sold Only Newborn Mosquito Repellent When Titan Capital First Invested
“Even if it's as small a TAM as toxin-free mosquito repellents for newborn kids, which is exactly what MAMA was when we invested in the company.”
Founders Should Only Start Beauty Brands Today With Extreme Differentiation
“Now would I recommend to anyone to start a beauty and personal care business today? Only if they have an idea, which is extremely differentiated because now it is much harder because the market is a lot more crowded.”
In India, Even the Smallest Niche Markets Contain Millions of Consumers
“Each of these spaces are so large, which creates so many opportunities in small niches. And that's the beauty of India that each small niche is still millions of people. And hence very large businesses can get created in those.”