The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 5 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Shah: 82°E had capability to ship to 200 countries on day zero
“So before we started, we were perhaps one of the few companies in B to C who have capabilities to ship to 200 countries from day zero.”
Jigar Shah: Indian mass skincare market is trapped in price wars
“The market, especially in skincare is what we think is like a red ocean, right? There are just way too many players and it's getting into almost like a price war there, right? Like in that whole sub thousand rupee kind of a category or sub 700 rupee kind of a …”
Jigar Shah: Both rich and poor Indian consumers demand discounts
“The poor need discount and the rich want discount, but effectively everybody wants discount. So we had to in some way bring some element of a financial incentive in.”
Shah: Deepika Padukone leads brand while Shah runs operations and fundraising
“I do everything business, operations, fundraising, investor relationships, HR. She manages everything on the content front, brand, community.”
Jigar Shah: Consumer research shows men routinely use female household members' skincare
“What we've realized through our research and our conversation with consumers is men typically always end up using The female in their house, their products, right? So whether it's a mother, whether it's a sister, whether it's a partner, right? They end up usin…”