Bhat: Salespeople resist reporting tools despite being enterprises' largest workforce segment
Yamini Bhat · Scaling From 0 to 120Cr+ Revenue Playbook For SaaS-Entrepreneurs in India Ft. Yamini Bhat, CEO-Vymo · Jul 25, 2022 · at 16:41
Yamini Bhat, co-founder and CEO of Vymo, discusses the structural barriers to software adoption among large enterprise sales teams.
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“Enterprise tech has very minimal adoption. Salespeople don't like to use any tools that help, that will push them to report anything. And usually are one of the most skeptic lot, but they're also the largest part of someone's workforce. So engagement is crucial.”
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