Jigar Shah, co-founder of 82°E and former head of investments at Deepika Padukone's family office Ka Enterprises, describes the rapid deployment pace upon joining in 2020.
“Roughly I did about eight new transactions, one exit in a span of about seven to eight months.”
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More from Jigar Shah
AssertionNot checkable as stated
Jigar Shah: Deepika Padukone's Epigamia deal differed from standard celebrity endorsements
“The way the entire deal or entire sort of commercial terms with Deepika also was structured was very, very different from how a typical endorsement kind of a structure is you know, is done, right?”
Jigar ShahMay 30, 2023▶ 9:37Joining Deepika to Manage her Investments to Building 82°East with her ft. Jigar K Shah
AssertionSupported
Shah: 82°E had capability to ship to 200 countries on day zero
“So before we started, we were perhaps one of the few companies in B to C who have capabilities to ship to 200 countries from day zero.”
Jigar ShahMay 30, 2023▶ 36:52Joining Deepika to Manage her Investments to Building 82°East with her ft. Jigar K Shah
Opinion
Jigar Shah: Indian mass skincare market is trapped in price wars
“The market, especially in skincare is what we think is like a red ocean, right? There are just way too many players and it's getting into almost like a price war there, right? Like in that whole sub thousand rupee kind of a category or sub 700 rupee kind of a …”
Jigar ShahMay 30, 2023▶ 38:56Joining Deepika to Manage her Investments to Building 82°East with her ft. Jigar K Shah
Insight
Jigar Shah: Both rich and poor Indian consumers demand discounts
“The poor need discount and the rich want discount, but effectively everybody wants discount. So we had to in some way bring some element of a financial incentive in.”
Jigar ShahMay 30, 2023▶ 39:21Joining Deepika to Manage her Investments to Building 82°East with her ft. Jigar K Shah
Disclosure
Shah: Deepika Padukone leads brand while Shah runs operations and fundraising
“I do everything business, operations, fundraising, investor relationships, HR. She manages everything on the content front, brand, community.”
Jigar ShahMay 30, 2023▶ 23:38Joining Deepika to Manage her Investments to Building 82°East with her ft. Jigar K Shah
Opinion
Shah: Atomberg excelled at brand building and scaling online D2C channels
“And if you have to pick D to C brands, I think Attenberg has done a great job, not pure D to C online, but like just in terms of online, I think they've been one of the leading players in both online marketplace, as well as that D to C online business. And I t…”
Jigar ShahMay 30, 2023▶ 30:16Joining Deepika to Manage her Investments to Building 82°East with her ft. Jigar K Shah
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