Namburu: Whatfix launched outbound sales by targeting P&C insurance
Vara Kumar Namburu · How they built a $600M SaaS Company? Ft. Khadim Batti & Vara Kumar Namburu - Co-founders, Whatfix · Apr 17, 2023 · at 37:19
Vara Kumar Namburu, co-founder of Whatfix, describes how the company structured its initial vertical outbound sales strategy.
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“When we started doing outbound, it was around three to four years back. So that's when we narrowed down to a particular industry. We narrowed down to property and casualty insurance.”
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