Whatfix assigns executives as internal sponsors for specific customer accounts
Vara Kumar Namburu · How they built a $600M SaaS Company? Ft. Khadim Batti & Vara Kumar Namburu - Co-founders, Whatfix · Apr 17, 2023 · at 1:09:06
Vara Kumar Namburu, co-founder of Whatfix, explains their executive sponsorship model for enterprise customer success.
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“Yeah, we continue to do so now also. We call it as an internal sponsorship. So every leader has a set account. So the whole idea is twofold. One not to, one to help customer to make sure that there are no blockages for the customer and we unblock and we do whatever we could. To make the customer successful. And the second other big reason why we did that, it also gave the executive a direct visibility to that customer, understand that customer really well.”
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