Bajaria: Early 6sense Stalled Because Enterprise Clients Resisted Cloud Deployments
Viral Bajaria · 6sense Did What Google Couldn’t : Targeting Companies, Not People | Viral Bajaria · Oct 24, 2025 · at 11:28
Viral Bajaria, co-founder and CTO of 6sense, describes the early product architecture and enterprise go-to-market hurdles before pivoting into B2B predictive intelligence.
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“And we got our initial customers. We got all those things, but then it became a challenge to scale it up because it was becoming more like consulting projects because we had to, they didn't want to put it in the cloud. We had to go to their systems, their own Amazon clouds and do it.”
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