Bajaria: 6sense Raised Early Funds Primarily to Project a Larger Presence
Viral Bajaria · 6sense Did What Google Couldn’t : Targeting Companies, Not People | Viral Bajaria · Oct 24, 2025 · at 55:25
Viral Bajaria, co-founder and CTO of 6sense, reflects on early marketing and fundraising tactics in 2014-2015.
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“Like, as Sixth Sense, I'll tell you, like, there was a time when we raised money, and we raised money for, not because we wanted to build more product, or because we wanted to, we raised money because we wanted to appear bigger than we were. We took the biggest booth at the biggest B to B conference in our, 20, 14 and 15 year.”
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