The Moms Co.

“The biggest insight we got was that the segment that we operate out of, which is pregnancy and baby, is led very high by safety and transparency and belief and trust on the ground. It's not got to do with pricing because it is a moment of everyone's life where…”

“The conversations which we started was first we had to explain what toxin-free meant. We're not anymore in the similar space where women don't understand toxin-free, but people understand that, and now it's moved not just from what you keep out in your product…”

“Offline went from zero to about 10% in March. And within online our website and Amazon and Ika are pretty much similar numbers depending on months and depending on activations that we do, they flip positions, one, two, and three, but those are our three bigges…”

“Even till now about 45% of our sales comes from tier two and tier three. It's not from the tier one cities.”

“And I think over the next two to three years, we're looking to take that number up over 300.”

“From our own website, we've done about 15,000 pin codes and gone all the way from, you know, the north east To like anywhere and everywhere across the country right now.”

“Our biggest insight also in the segment that we realized that moms genuinely are starved for time, right? Because they're constantly running after kids. And just the fact that you have a WhatsApp number who you could just send out a message to saying that, you…”

“And our entire first two batches that we had made for baby production were sold to these consumers because they were the ones who were the first people who came back and made the purchase and all of that happened Staying in touch with them for WhatsApp.”

“I think this is in the public domain that we run rating over a hundred crores now. That's where the brand is.”

“There are conversations happening of ingredients like AHA, BHA, which was not where it was, right? About five years back, it was about cocosia. The oil that you use, the coconut oil was like very, really popular. But now I think the consumer is becoming a lot …”

“The difference that happens from one to eight to 10 is, you can't just say, is there demand for the product that I'm selling? The question is really, is there demand for my brand and my branded product that I'm selling?”

“When the woman decides to quit her job to look after her child it's not spoken about often is that there's a lot of inherent fear. Will I ever be able to come back or not?”

“It took almost about two and a half years to get the first product out.”

“The third or fourth month of launch, we had identified a great gap. And so we were already number one, number two in the stretch marks, maternity category online, right?”

“Finding pregnant women in India online is very hard because women don't share their pregnancy status. So even Facebook doesn't know that it's very hard.”

“Before this, I had decided to do and try my hand on building a business model for another startup, which was again in a very similar space of opening creches. It was just that I wanted to open creches in Bombay and I figured the real estate price was not, it w…”

“So we've done three rounds of capital with those investors. Yeah, that's it. That's been our fundraising journey so far four rounds of capital raised so far, a total of ten million dollars.”

“Even when we start, we will not be website only because I don't want them to build trust on my website experience. They already trust Amazon. Let me be on Amazon and let me only fight the battle of helping them trust the brand. So even at launch, we were on ou…”

“The immediate new thing that we did was by month two, we were already talking to doctors and hospitals, and we were the first brand in India to actually create stores on store in store, the shop and shops inside the waiting areas of hospitals, right?”