Mohit Sadani

Managing Director, DeVC · 1 appearance on the record.

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founderinvestorexecutiveoperator@msadani ↗LinkedIn ↗themomsco.com ↗

He co-founded the Indian toxin-free mother and baby personal care brand The Moms Co. alongside his wife, Malika Sadani, which was acquired by The Good Glamm Group. Following the acquisition, he transitioned into early-stage venture investing as an angel investor and Managing Director at DeVC.

9statements → 6claims → 3claims resolved → 67%fully supported → 4/5average certainty → 1.22/5average debate potential →

2 supported 1 partly supported 0 contradicted 3 not checkable as stated how the 6 claims stand · each chip opens the sources

1 prediction · 5 assertions · 3 insights · every statement was checked. The prediction and assertions are the 6 claims: statements the public record can support or contradict. 3 are resolved, and 3 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Mohit argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
The Moms Co. Exceeds a 100 Crore INR Annual Revenue Run Rate
“I think this is in the public domain that we run rating over a hundred crores now. That's where the brand is.”
Mohit Sadani May 5, 2021 ▶ 9:44 Inside the mind of The Moms Co. Founders, Mohit & Malika Sadani

Expressed certainty vs assessment result

none yet certainty 1
none yet certainty 2
50% certainty 3
100% certainty 4
100% certainty 5

weighted support: a fully supported claim counts one, a partly supported claim counts half. Each filled bar is clickable and opens exactly those claims; "none yet" means nothing said at that certainty level has resolved yet

Everything Mohit Sadani said on the Neon Show that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Supported
The Moms Co. Exceeds a 100 Crore INR Annual Revenue Run Rate
“I think this is in the public domain that we run rating over a hundred crores now. That's where the brand is.”
Mohit Sadani May 5, 2021 ▶ 9:44 Inside the mind of The Moms Co. Founders, Mohit & Malika Sadani
Insight
Early D2C Brands Should Leverage Marketplace Trust Before Driving Website Traffic
“Even when we start, we will not be website only because I don't want them to build trust on my website experience. They already trust Amazon. Let me be on Amazon and let me only fight the battle of helping them trust the brand. So even at launch, we were on ou…”
Mohit Sadani May 5, 2021 ▶ 25:35 Inside the mind of The Moms Co. Founders, Mohit & Malika Sadani
Insight
Scaling Past 1 Crore Monthly Requires Brand Demand Over Category Demand
“The difference that happens from one to eight to 10 is, you can't just say, is there demand for the product that I'm selling? The question is really, is there demand for my brand and my branded product that I'm selling?”
Mohit Sadani May 5, 2021 ▶ 27:05 Inside the mind of The Moms Co. Founders, Mohit & Malika Sadani
Assertion Supported
Mohit Sadani: The Moms Co. Raised $10 Million Across Four Rounds
“So we've done three rounds of capital with those investors. Yeah, that's it. That's been our fundraising journey so far four rounds of capital raised so far, a total of ten million dollars.”
Mohit Sadani May 5, 2021 ▶ 9:24 Inside the mind of The Moms Co. Founders, Mohit & Malika Sadani
Prediction Partly held up
The Moms Co. Targets Over 300 Crore INR Revenue by 2024
“And I think over the next two to three years, we're looking to take that number up over 300.”
Mohit Sadani May 5, 2021 ▶ 9:49 Inside the mind of The Moms Co. Founders, Mohit & Malika Sadani
Insight
Facebook Lacks Data to Effectively Target Pregnant Women in India
“Finding pregnant women in India online is very hard because women don't share their pregnancy status. So even Facebook doesn't know that it's very hard.”
Mohit Sadani May 5, 2021 ▶ 13:57 Inside the mind of The Moms Co. Founders, Mohit & Malika Sadani
Assertion Not checkable as stated
The Moms Co. Pioneered Shop-in-Shops Inside Indian Hospital Waiting Areas
“The immediate new thing that we did was by month two, we were already talking to doctors and hospitals, and we were the first brand in India to actually create stores on store in store, the shop and shops inside the waiting areas of hospitals, right?”
Mohit Sadani May 5, 2021 ▶ 14:15 Inside the mind of The Moms Co. Founders, Mohit & Malika Sadani
Assertion Not checkable as stated
The Moms Co. Hit Top Two in Online Maternity Within Months
“The third or fourth month of launch, we had identified a great gap. And so we were already number one, number two in the stretch marks, maternity category online, right?”
Mohit Sadani May 5, 2021 ▶ 15:07 Inside the mind of The Moms Co. Founders, Mohit & Malika Sadani
Assertion Not checkable as stated
Offline Sales Reached 10% of The Moms Co. Revenue by March 2021
“Offline went from zero to about 10% in March. And within online our website and Amazon and Ika are pretty much similar numbers depending on months and depending on activations that we do, they flip positions, one, two, and three, but those are our three bigges…”
Mohit Sadani May 5, 2021 ▶ 28:55 Inside the mind of The Moms Co. Founders, Mohit & Malika Sadani

Appearances (1)

EpisodeDateSpeaking time
Inside the mind of The Moms Co. Founders, Mohit & Malika Sadani May 5, 2021 9m
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