The Ledger
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The Moms Co. Exceeds a 100 Crore INR Annual Revenue Run Rate
“I think this is in the public domain that we run rating over a hundred crores now. That's where the brand is.”
Early D2C Brands Should Leverage Marketplace Trust Before Driving Website Traffic
“Even when we start, we will not be website only because I don't want them to build trust on my website experience. They already trust Amazon. Let me be on Amazon and let me only fight the battle of helping them trust the brand. So even at launch, we were on ou…”
Scaling Past 1 Crore Monthly Requires Brand Demand Over Category Demand
“The difference that happens from one to eight to 10 is, you can't just say, is there demand for the product that I'm selling? The question is really, is there demand for my brand and my branded product that I'm selling?”
Mohit Sadani: The Moms Co. Raised $10 Million Across Four Rounds
“So we've done three rounds of capital with those investors. Yeah, that's it. That's been our fundraising journey so far four rounds of capital raised so far, a total of ten million dollars.”
The Moms Co. Targets Over 300 Crore INR Revenue by 2024
“And I think over the next two to three years, we're looking to take that number up over 300.”
Facebook Lacks Data to Effectively Target Pregnant Women in India
“Finding pregnant women in India online is very hard because women don't share their pregnancy status.
So even Facebook doesn't know that it's very hard.”
The Moms Co. Pioneered Shop-in-Shops Inside Indian Hospital Waiting Areas
“The immediate new thing that we did was by month two, we were already talking to doctors and hospitals, and we were the first brand in India to actually create stores on store in store, the shop and shops inside the waiting areas of hospitals, right?”
The Moms Co. Hit Top Two in Online Maternity Within Months
“The third or fourth month of launch, we had identified a great gap. And so we were already number one, number two in the stretch marks, maternity category online, right?”
Offline Sales Reached 10% of The Moms Co. Revenue by March 2021
“Offline went from zero to about 10% in March. And within online our website and Amazon and Ika are pretty much similar numbers depending on months and depending on activations that we do, they flip positions, one, two, and three, but those are our three bigges…”