The Moms Co. Sold Initial Baby Care Production Runs via WhatsApp
Malika Sadani · Inside the mind of The Moms Co. Founders, Mohit & Malika Sadani · May 5, 2021 · at 20:07
Malika Sadani, co-founder of The Moms Co., details their early customer retention and cross-selling strategy transitioning mothers from pregnancy care to baby products.
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“And our entire first two batches that we had made for baby production were sold to these consumers because they were the ones who were the first people who came back and made the purchase and all of that happened Staying in touch with them for WhatsApp.”
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