Ather Energy

“There have been so many hardware startups that have come out of Aether. There's appliance in, in cooking. There is Exponent Energy. There is another one in the battery side. I'm blanking on the name right now. There are at least like seven, eight startups that…”

“Every customer that we used to meet would love electric. They believed this was the future. They were big supporters, believers, everything. Every single one of them hated the EV that they bought.”

“TV, I don't think TV drives immediate footfalls. I think TV is more salient, more long-term salience. You kind of want to be that brand that, yes, I've seen TV on the TV. I mean, we'll have money. We'll have something to think about. Basically, setting up an e…”

“So in a sense, our revenue is, I would say about 85% is hardware. 15% is already software.”

“FI. 20, 21 was 75 crores. FI. 21, 22 was 410 crores. And 20 to 23 was 1800.”

“I love newspapers. Front page ads. Nothing works better. Like the amount of football they bring in, I kid you not. They pay themselves back over a weekend. Like the best ROI.”

“Indranagar on many months beats Apple global averages quite, quite comfortably. I think on a regular month, I think it also beats, but on a good month, festive months, I think it's like double that of Apple global average.”

“So my belief for the last several years has been electric scooters will decimate the Commuter entry motorcycle market in India over the next 10 years. What will be left as motorcycles is the premium and the high performance category, one 8200 cc and beyond, wh…”

“Bullet. It's a famous product. Yeah, we all know about it. It does, I think, 14,000 units a month. Pan India. Wow. We do 14,000 today.”

“It was minus -300% negative gross margin. Yeah, -300% gross margin. That was the cost.”

“Long term, I do think that electric vehicles are not going to make money on servicing. They just can't. And as quality improves for each of, each one of us, their number will drop even further. I think long-term electric vehicles will have to make money on som…”

“The market of one 80 cc bikes and beyond in India is I think about six percent of the Indian doula market and about 10% of the bike market. 90% of the bike market in India is basically splendor. 9080, 90%.”

“So, last year, I think about six, seven lakh vehicles were sold, ah, electric. us, Ola, TVS were about, I think, 50% of it. I think we did one lakh, I think Ola did 1.5 lakhs, and TVS did, again, just under a lakh. So about three, three and a half lakh betwee…”

“It's best to build a muscle in the company yourselves first and fail a little bit at it before you bring in the real leadership and before you bring in the big guns. Every time we've attempted something as a lazy approach, let's just hire a solid VP for this a…”

“We are not a country where you can sell stuff on Twitter to a meaningful audience. You can sell stuff to Twitter for like five crore people, but tool is about by like 30 crore people. So you have to, you should almost consider, which actually we've not been su…”