Mehta: Commuter bikes like Hero Splendor make up 90% of India's market
Tarun Mehta · ATHER FOUNDER: "Selling Over 11,000 Scooters Per Month & Creating India's Best EV Brand" | Tarun M · Jul 21, 2023 · at 16:49
Tarun Mehta, co-founder and CEO of Ather Energy, breaks down the segmentation of the Indian two-wheeler market when explaining why electric scooters have advanced faster than electric motorcycles.
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“The market of one 80 cc bikes and beyond in India is I think about six percent of the Indian doula market and about 10% of the bike market. 90% of the bike market in India is basically splendor. 9080, 90%.”
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