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The New York Times

also referred to as: new york times

includes New York Times Cooking, The New York Times Crossword, The New York Times Mini Crossword, New York Times Bestseller List

11 statements across 9 episodes · 5 bullish · 2 bearish · 6 people on the record · first statement Mar 31, 2021 by Sam Parr · said 135 times in 50 episodes since 2021 · across every show →

Mentions by year, the whole family

brought up most by Shaan Puri (53), Sam Parr (36), Nick Bilton (14), Jack Carr (8), Andrew Wilkinson (5), Steph Smith (4), Dharmesh Shah (4), Ryan Holiday (3)

tap a year for its mentions
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081520212022202320242025episodes it came up in
0027.541520212022202320242025episodesmentions per episode
2025 26 mentions in 7 episodes 4 per episode
2024 45 mentions in 15 episodes 3 per episode
2023 4 mentions in 4 episodes 1 per episode
2022 19 mentions in 10 episodes 2 per episode
2021 41 mentions in 14 episodes 3 per episode

every mention, scene by scene, with the transcript →

Everything said about The New York Times, oldest first

Mar 31, 2021 positive
Assertion Supported
The New York Times had 600,000 standalone crossword subscribers in 2020
“In 2020, New York Times said they had 600,000 people paying for the Crosswood puzzle only, just Crosswood puzzle.”
Sam Parr Mar 31, 2021 ▶ 24:39 MFM #165: How Jack Butcher is Selling his Art for $76m & How to Research Wealthy People
Apr 2, 2021
Assertion Contradicted
Parr: NYT earns $90M in subscription revenue from Crossword puzzles
“The number was ninety million dollars in subscription revenue from Crossword Puzzles for the New York Times.”
Sam Parr Apr 2, 2021 ▶ 9:47 MFM #166: Why a Sudoku Company Sold for $640m, "Opendoor for X" & Franchising Tech Companies
Jan 12, 2022 neutral
Assertion Not publicly verifiable
Parr: Wirecutter Generates Close to Nine Figures in Affiliate Revenue
“Wirecutter got classified now as like other revenue. So I've been trying to like decipher it and figure it out. And they do something like close to nine figures in sales from affiliate Affiliates.”
Sam Parr Jan 12, 2022 ▶ 1:01:51 Saas Companies that Anyone Can Start with Rob Walling
Oct 25, 2022 negative
Assertion Not checkable as stated
Luckey: The New York Times published a fabricated quote of mine
“The New York times posted a quote for me that I literally never said. And I told them like, Hey, you said that I said this, I never said that. They said, well, it's more or less what you said. We don't think the meeting is different.”
Palmer Luckey Oct 25, 2022 ▶ 55:05 From Flipping iPhones To Selling Oculus For $2 Billion To Facebook | Palmer Luckey (#378)
Nov 3, 2022 bullish
Prediction Open · timeframe Nov 2027
Rose: AI will write 90% of a New York Times bestseller by 2027
“I have no doubt in the next five years we'll see a New York Times bestseller that was 90% written by AI.”
Kevin Rose Nov 3, 2022 ▶ 49:45 Kevin Rose: His $100M/Year Watch Blog, Money From Digg.com, & Web3 Business (#382)
May 15, 2024
Assertion Supported
Vivi Nevo was reportedly the largest individual shareholder in Time Warner
“He claims to be, and many people, including the New York Times, claim that he was the largest shareholder in Time Warner. He was a very large shareholder in Goldman Sachs, so he, like, runs in all these amazing circles.”
Sam Parr May 15, 2024 ▶ 47:02 The 5 Most Interesting Billionaires Alive...
Jun 3, 2024 positive
Assertion Supported
Puri: NYT digital-only subscribers generated $289M in Q4, mostly from games
“So the New York Times, just in Q four, their digital only subscribers was two hundred eighty nine million, which is all their games. It's a little bit of their cooking product as well, but it's like mostly their games revenue. And so that's three hundred milli…”
Shaan Puri Jun 3, 2024 ▶ 20:05 This $50M/Yr Side Hustle Is On Track To Make $1 Billion By 2030
Jun 3, 2024 bullish
Assertion Supported
Puri: Games account for over 50% of NYT bundle time spent
“Games, you know, few years ago, games was roughly 15% of time spent. Now it's over 50% of the time spent in their bundle is on the games product, which is pretty wild. It's more time spent on games than on news. It has overtaken news.”
Shaan Puri Jun 3, 2024 ▶ 20:43 This $50M/Yr Side Hustle Is On Track To Make $1 Billion By 2030
Jun 3, 2024 negative
Opinion
Puri: The New York Times is functionally a games company
“The New York Times has more in common with Zynga than it does the truth. The New York Times is a games company”
Shaan Puri Jun 3, 2024 ▶ 19:21 This $50M/Yr Side Hustle Is On Track To Make $1 Billion By 2030
Feb 26, 2025 positive
Assertion Not checkable as stated
NYT Profiles Still Drive Massive Customer Influxes for Tech Startups
“I am friends with a lot of startup founders who tell me that, like, oh, we got a profile in the New York Times, and we had the biggest influx of customers we've had ever, or we got mentioned, you know, a write-up on here, or whatever it is, and the same thing …”
Nick Bilton Feb 26, 2025 ▶ 55:56 We talk to the guy who knows Silicon Valley’s darkest secrets
Sep 30, 2025
Assertion Supported
Guidara: Eleven Madison Park dropped its dress code after earning four stars
“The day we got four stars, the dress code went away.”
Will Guidara Sep 30, 2025 ▶ 55:35 The Hospitality Principles That Build Billion-Dollar Startups
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