NYT Profiles Still Drive Massive Customer Influxes for Tech Startups
Nick Bilton · We talk to the guy who knows Silicon Valley’s darkest secrets · Feb 26, 2025 · at 55:56
Nick Bilton responds to host Shaan Puri's question about whether PR and mainstream press coverage still hold value for tech founders.
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“I am friends with a lot of startup founders who tell me that, like, oh, we got a profile in the New York Times, and we had the biggest influx of customers we've had ever, or we got mentioned, you know, a write-up on here, or whatever it is, and the same thing happened, and so the eyeballs are still there. People just Don't necessarily trust them in the way that they did.”
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