The Ledger
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Julia Hartz says niche is the new mass in post-pandemic live events
“Niche is the new mass. So people are absolutely wanting to be in more highly curated experiences that map to those groups that they found on Reddit.”
Julia Hartz says hosting in-person gatherings is the best way to influence
“It's not the best way to make money, but it's the best way to influence is getting people together in real life.”
Julia Hartz admits it is difficult to make substantial profit in event ticketing
“I think it's hard to make a lot of money in ticketing.”
Julia Hartz notes virtual events reached 90% of Eventbrite listings during the pandemic
“What we saw is virtual events went up to like, 90% of the events on the platform.”
Julia Hartz says Eventbrite generated negative revenue in March 2020 due to refunds
“We, all of our Tableau dashboards broke. We were generating negative revenue, so more refunds than revenue.”
Julia Hartz says speed dating organizers are entirely overhauling their event formats
“So we're seeing these creators who have been in the past matchmakers or speed dating organizers. They're actually changing their format completely.”
Julia Hartz says live event discovery is inherently harder than traditional e-commerce
“The discovery of events is hard because it's not askew. It's an ephemeral thing that happens. You don't go to it alone. So I buy shoes on Instagram post-temp, but I'm not going to go to an event alone, you know, that often post-temp. You have to coordinate wit…”