Erin Foster, co-founder of Favorite Daughter, recounts the apparel collaboration with Suburban Riot that launched their clothing brand.
Insight
Erin Foster: Demanding exact customer personas before a product launch is insane
“One thing that I never understand in tech, and everyone here will probably disagree with me, or maybe agree with me, is that when you start a business, you're supposed to tell your potential investors exactly who your customer is before your product exists, an…”
Disclosure
Erin Foster admits fabricating Favorite Daughter's target customer persona for investors
“For us, when we started Favorite Daughter, they said, like, who's your girl? And we're just, like, making things up, you know? Like, I don't, she's, like, just graduated college, and she's, like, going through a breakup, and she wants to buy her first blazer t…”
Opinion
Erin Foster says writers like the strike deal, but studios do not
“The writers that are working for me, they feel very good about the deal, and I think that, you know, writers have always felt really beholden to studios and networks, and it feels like the networks and studios are not happy about where we landed, and the write…”
Disclosure
Erin Foster reveals a supply chain partner owns half of Favorite Daughter
“And they own 50% of the company.”
Insight
Erin Foster: Prioritizing Forbes covers over building business is a red flag
“We meet with founders and you can see that they're thinking about their Forbes cover instead of thinking about their business. And that is a huge, huge red flag to me, because you can't be in the you business. You have to be in the business of your product, an…”
Insight
Erin Foster says TV writers build careers without shows ever airing
“You can make a real career out of being a TV writer without anything ever airing, because they pay you to write it.”