Dave Morin, an early Facebook executive and founder of social network Path, discusses the modern shift of platforms like Meta and TikTok toward algorithmic content discovery.
“Truth is social is dead today, right? There are no more social networks that anyone uses because everything, you know, followers don't matter. Your friendships don't matter. There's no actual functional social relationships inside of any of these systems today that matter in terms of the signal that generates what shows up in front of you, right? It's all algorithmically viral. And, you know, people just have to create an enormous amount of content and the algorithm either picks it up and distributes it or it doesn't. And it doesn't have a whole lot to do with the social relationships in the real world anymore.”
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