Morin: A leading dating app's primary metric is maximizing user swipes
Dave Morin · #60: Body Futurism and Why Gen Z is Ditching Tech · More or Less Podcast · Aug 16, 2024 · at 45:43
Dave Morin shares inside details on dating app mechanics during a discussion on why Gen Z is burning out on algorithmic engagement.
0:00 / 0:16exact quote · 17.0s
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“We were talking to a friend who, I won't say which one, but works on one of the largest dating apps, lives out here, and was telling us that actually their key metric is number of swipes. Like, they want to, like, their business model depends on maximizing the number of swipes that people go through”
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