Blakely: Spanx ran zero paid advertising for its first 16 years
Sara Blakely · OpenAI's Sam Altman: Customer love is all you need | Masters of Scale · Jul 19, 2023 · at 27:51
Spanx founder Sarah Blakely explains how her apparel company scaled into a global brand entirely through organic word-of-mouth.
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“You know, Spanx has never advertised until this year, and we're 16 years old, so this has been a word of mouth brand.”
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