Spanx

“And this was the case for Sarah Blakely, who bootstrapped the billion dollar business Spanx from her own initial 5000 dollar investment.”

“You know, I've identified where my best thinking happens, and it's in the car, and I live really close to Spanx, so I've created what my friends call my fake commute, and I get up an hour early before I'm supposed to go to Spanx, and I drive around aimlessly i…”

“I went to Neiman's and Sachs and asked, you know, what do women wear under these white pants? And the sales ladies would always say, well, we don't really know, or they'd Point me in the direction of the shapewear that did exist, and it was really thick and dr…”

“With no background in fashion, fabrication, or business, she grew it to a billion-dollar company that reinvented underwear without ever taking outside investment.”

“I immediately went and researched patents at the Georgia Tech Library, and I Wrote my own patent. I got a book on patents and trademarks at Barnes & Noble on Peachtree.”

“I meet women all the time that have been cutting the feet out of their pantyhose for years trying to solve undergarment issues for themselves, and they're always like, why didn't I do Spanx? And I really just think it's because I had been looking for this and …”

“You know, Spanx has never advertised until this year, and we're 16 years old, so this has been a word of mouth brand.”

“I went to Neiman's and Saks and asked, you know, what do women wear under these white pants? And the sales ladies would always say, well, we don't really know, or they'd point me in the direction of the shapewear that did exist, and it was really thick and dre…”