Blakely: Spanx addressed a gap between thick shapewear and visible underwear
Sara Blakely · Spanx's Sara Blakely: How to find your big idea · May 5, 2023 · at 22:45
Spanx founder Sara Blakely recalls visiting department stores to research market demand and competitive offerings before creating Spanx.
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“I went to Neiman's and Sachs and asked, you know, what do women wear under these white pants? And the sales ladies would always say, well, we don't really know, or they'd Point me in the direction of the shapewear that did exist, and it was really thick and dreadful and too much control or not what I was looking for, and then there was, like, regular underwear, which left a panty line that was visible, so there was this big gap.”
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