Sarah Blakely

“You know, Spanx has never advertised until this year, and we're 16 years old, so this has been a word of mouth brand.”

“Sarah and Lara have known each other for a long time. Part of what was helpful in building the company was that you had someone who was certainly further ahead in the process than we were, but remembered enough of it that she could give us really good advice.”

“I went to Neiman's and Saks and asked, you know, what do women wear under these white pants? And the sales ladies would always say, well, we don't really know, or they'd point me in the direction of the shapewear that did exist, and it was really thick and dre…”