Selling B2B software to enterprises beats selling to startups during economic downturns
Dimitri Sirota · Data Visibility & Control | BigID Co-Founder & CEO Dimitri Sirota · Jan 30, 2023 · at 28:51
Dimitri Sirota, co-founder and CEO of BigID, discusses sales strategy differences during economic downturns.
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“Good luck selling to another startup today, they're trying to like rationalize all of their tools. We are doing it. And it's much better to be selling to enterprises and selling to security.”
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