Dimitri Sirota

Co-Founder and CEO, BigID · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

founderexecutiveinvestor@dimitrisirota ↗LinkedIn ↗

Dimitri Sirota is the co-founder and CEO of BigID, an enterprise platform for data privacy, compliance, and data security posture management. Previously, he co-founded eTunnels and Layer 7 Technologies, the latter of which was acquired by CA Technologies in 2013.

10statements → 4claims → 0claims resolved → 4/5average certainty → 1.3/5average debate potential → ≈4.0/5argument clarity, estimated →

4 not checkable as stated how the 4 claims stand · each chip opens the sources

1 prediction · 3 assertions · 1 insight · 5 disclosures · every statement was checked. The prediction and assertions are the 4 claims: statements the public record can support or contradict. 0 are resolved, and 4 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Dimitri argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: speaking style how? →

255 words/min while actually speaking · 43.5 um and uh per 1k words

No argument clarity score for Dimitri Sirota: only 7 usable question→answer exchanges on raw tape (a fair score needs 8+). We do not score a sample that small. Roundtable and news formats yield far fewer direct exchanges than interviews. Their coarse estimate from 7 raw tape exchanges is ≈4.0/5, shown at half point precision because the sample is small.

Measured by listening to the audio itself: 5,866 words across 1 episode of raw-level tape, transcribed verbatim with every um and uh kept, each one attributed only where the alignment onto our timed stream is unambiguous. These are measurements of speaking style. We do not rank them: across this corpus, fluency and argument quality are nearly uncorrelated (ρ≈0.2), and smooth talking does not signal clear thinking. How it's measured →

What they said10 Episodes1

Everything Dimitri Sirota said on the MAD Podcast that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight

Selling B2B software to enterprises beats selling to startups during economic downturns

“Good luck selling to another startup today, they're trying to like rationalize all of their tools. We are doing it. And it's much better to be selling to enterprises and selling to security.”

Dimitri Sirota Jan 30, 2023 ▶ 28:51 Data Visibility & Control | BigID Co-Founder & CEO Dimitri Sirota

Assertion Not checkable as stated

BigID generated $5M in revenue in year one and $15M in year two

“In our first full year, we did five million in revenue. And in our second full year, we did fifteen million in revenue.”

Dimitri Sirota Jan 30, 2023 ▶ 12:41 Data Visibility & Control | BigID Co-Founder & CEO Dimitri Sirota

Prediction Not checkable as stated

BigID expects to cross $100 million in revenue during 2023

“We'll cross a hundred million this year.”

Dimitri Sirota Jan 30, 2023 ▶ 17:12 Data Visibility & Control | BigID Co-Founder & CEO Dimitri Sirota

Disclosure

BigID generated nearly $1 million from its SmallID product since September 2022

“We did a soft rollout. We have a little bit under a million dollars in revenue. We started rolling it out around September.”

Dimitri Sirota Jan 30, 2023 ▶ 26:59 Data Visibility & Control | BigID Co-Founder & CEO Dimitri Sirota

Assertion Not checkable as stated

BigID closed Nike for $400k after one visit as a six-person team

“The reason I was able to sell Nike, I think we only visited them once before they gave us a check for, 400,000. We told them we're six people. They had no illusions about how, you know, how big we were over Zoom.”

Dimitri Sirota Jan 30, 2023 ▶ 29:39 Data Visibility & Control | BigID Co-Founder & CEO Dimitri Sirota

Assertion Not checkable as stated

The API security market did not materialize until AWS and mobile launched

“My second company, we started talking about API security and management in 2003. Nobody knew what the hell an API was. They couldn't even spell an API until really Amazon Web Services came out, mobile applications took off. So you're really looking at 2009, 20…”

Dimitri Sirota Jan 30, 2023 ▶ 30:38 Data Visibility & Control | BigID Co-Founder & CEO Dimitri Sirota

Disclosure

BigID sold exclusively privacy use cases for its first two years

“That was our first use case, and honestly, the only thing we sold for two years.”

Dimitri Sirota Jan 30, 2023 ▶ 9:12 Data Visibility & Control | BigID Co-Founder & CEO Dimitri Sirota

Disclosure

BigID has raised approximately $250 million in venture funding to date

“We raised, I think, I don't know, two 50 now”

Dimitri Sirota Jan 30, 2023 ▶ 9:22 Data Visibility & Control | BigID Co-Founder & CEO Dimitri Sirota

Disclosure

CISOs and Chief Data Officers each drive 40% of BigID's business

“About 40, give or take, 40% of our business is the CES organization, about 40% the CDO. Maybe about 20% is privacy and compliance.”

Dimitri Sirota Jan 30, 2023 ▶ 15:00 Data Visibility & Control | BigID Co-Founder & CEO Dimitri Sirota

Disclosure

BigID launched its marketplace strategy while generating under $30 million in revenue

“Look, we were, we had revenue, but I still think it was probably under 30.”

Dimitri Sirota Jan 30, 2023 ▶ 19:59 Data Visibility & Control | BigID Co-Founder & CEO Dimitri Sirota

Appearances (1)

Episode	Date	Speaking time
Data Visibility & Control \| BigID Co-Founder & CEO Dimitri Sirota	Jan 30, 2023	26m

Dimitri Sirota

The record, in short

How they sound: speaking style how? →

Appearances (1)

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