ActionIQ

“There's no ETL anywhere in, in our system”

“We've basically taken a page out of Stonebreaker's book, and we've built a database that is highly specialized for the particular marketing use case”

“I spend just as much time recruiting database PhDs as I do product and UX designers.”

“And I think number two kind of gets mostly to your question, which is, you want the services contracts and services business to follow the model of the traditional services model because at some point in time, You do want to offload it. Now, I mean, I think in…”

“And then for many enterprises, a combination may make sense. So you may have most of the data in the data lake, but not everything. So a hybrid approach. Can be best.”

“A zero copy, no code, and warehouse agnostic is what defines specifically a composable CDP.”

“If your customer data stack is not very mature yet, you don't have all the data well modeled, well integrated in one place. Bundled is going to give you a lot of speed. You're going to be up and running very quickly, and it can help you combine data.”