The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

why aren't all 8,608 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 29 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Prediction Open · timeframe Nov 2029
Masad: By 2029, a zero-employee company will hit a billion-dollar valuation
“But I could imagine like whatever, five years from now someone running, you know, a billion dollar company with zero employees, where it's like the support is handled by AI. The development is handled by AI.”
Amjad Masad Nov 21, 2024 ▶ 53:58 Behind the product: Replit | Amjad Masad (co-founder and CEO)
Opinion
Perri: SAFe fails because it ignores product discovery and value connection
“And that's what I think SAFE was trying to do, but it's not working because it's not solving the problems of the product management, and it's not solving that problem of connecting the value Back to the product teams. Instead, it's seen as a role that almost l…”
Melissa Perri Nov 10, 2024 ▶ 44:29 Everything you’ve ever wanted to know about SAFe and the product owner role | Melissa Perri
Disclosure
Shopify Has Banned Traditional KPIs and OKRs
“We rant against KPIs are basically banned as a, and OKRs are banned and all that.”
Archie Abrams Nov 7, 2024 ▶ 48:32 Breaking the rules of growth: Why Shopify bans KPIs, optimizes for churn, and prioritizes intuition
Prediction Not checkable as stated
Claire Vo: Traditional product management is dead or will be soon
“Product management is dead. It, or it will be soon, and so I'm here to talk about what we're all going to do Instead.”
Claire Vo Oct 31, 2024 ▶ 0:31 Product Management Is Dead, So What Are We Doing Instead? | Lenny & Friends Summit 2024
Opinion
Vo: AI product work takes less time, less thought, and maybe fewer PMs
“I think now product work honestly takes less time, less thought, And maybe less PMs.”
Claire Vo Oct 31, 2024 ▶ 5:28 Product Management Is Dead, So What Are We Doing Instead? | Lenny & Friends Summit 2024
Prediction Not checkable as stated
Vo: AI Will Collapse the Product Talent Stack into Unified Roles
“And this is one of my strongly held beliefs about the art of product management, which I've made a career out of, is I think AI will collapse The talent stack. So what I mean is these jobs that have been separate will start to become one”
Claire Vo Oct 31, 2024 ▶ 11:31 Product Management Is Dead, So What Are We Doing Instead? | Lenny & Friends Summit 2024
Prediction Not checkable as stated
Vo: AI-Powered 'Triple Threat' Leads Will Replace Traditional Product Triads
“I think you're going to see what I would call an AI-powered triple threat. Basically, one person that can do engineering design product as a lead of a team which includes AI tools, agents, and platforms as part of that team. And I think this is what we're goin…”
Claire Vo Oct 31, 2024 ▶ 14:26 Product Management Is Dead, So What Are We Doing Instead? | Lenny & Friends Summit 2024
Opinion
Vo: Product experience and strategy are becoming a commodity
“Your experience and your strategy, remember my minivan story, is becoming a commodity.”
Claire Vo Oct 31, 2024 ▶ 18:17 Product Management Is Dead, So What Are We Doing Instead? | Lenny & Friends Summit 2024
Opinion
Meta argues Apple and Google should handle age verification at OS-level.
“And as a product person, the way that I think this should really work is that instead of everyone entering, you know, teens use on average, 40 apps instead of Instagram and the other 39 apps that teens use trying to verify the age of the person using their app…”
Naomi Gleit Oct 27, 2024 ▶ 1:04:58 Meta’s head of product on working with Mark Zuckerberg, early growth tactics, and more | Naomi Gleit
Insight
De Montebello: Watching yourself on video hurts public speaking practice
“I'm not very much a fan of actually watching yourself on camera, on video, because again, this is an inner game, not an outer game. So when I watch myself on video, I see the outside, which can be useful for certain things, but the fundamentals are inside”
Tristan de Montebello Oct 13, 2024 ▶ 50:06 Why most public speaking advice is wrong—and how to finally overcome anxiety | Tristan de Montebello
Insight
Yehoshua: Operational dysfunction doesn't prevent commercial success
“What I've seen is when a company isn't well-run, like IT isn't working, marketing is broken, there are not enough people in HR, there's a lot of turnover, all of these things. I've seen that they're not correlated to the company being successful.”
Tamar Yehoshua Sep 26, 2024 ▶ 11:58 Lessons in product leadership and AI strategy from Glean, Google, Amazon, and Slack | Tamar Yehoshua
Insight
Raviv: Product is usually not the primary growth lever at tech companies
“So product sometimes is on this list. So one of the companies I worked at, like I mentioned, you know, product design product if that department does 10 X impact, then the company will succeed 10 X in the market. But it's, in my career, it mostly hasn't been p…”
Tal Raviv Sep 22, 2024 ▶ 39:43 Becoming a super IC: Lessons from 12 years as a PM individual contributor | Tal Raviv (Riverside)
Opinion
Schwartz: Most SaaS Companies Should Avoid Investing in SEO
“I don't think SaaS in general should do SEO”
Eli Schwartz Sep 19, 2024 ▶ 24:02 Rethinking SEO in the age of AI | Eli Schwartz (SEO advisor, author)
Prediction Not checkable as stated
Schwartz: AI Startups Cannot Unseat Google Purely on Search Product Quality
“I don't think there's a chance, and this is the biggest takeaway, I don't think there's a chance that ChatGPT or Perplexity or Claude or any of these other LLM startups, because they're startups now, even, even OpenAI as a startup with Bing's part, with Micros…”
Eli Schwartz Sep 19, 2024 ▶ 1:19:02 Rethinking SEO in the age of AI | Eli Schwartz (SEO advisor, author)
Opinion
Fournier: GraphQL rarely works well in practice outside of Facebook
“The impression that I have from sort of listening to people talk about it is that GraphQL is kind of trying to promise front end engineers that they don't really have to like collaborate with back end engineers and they can just sort of build whatever and it'l…”
Camille Fournier Sep 15, 2024 ▶ 29:32 The things engineers are desperate for PMs to understand | Camille Fournier (“The Manager’s Path”)
Opinion
Fournier: Product managers are far easier to manage than engineers
“PMs are way easier to manage. PMs are awesome to manage. PMs want to, like, they're just so helpful. They're, like, want to do things. They're good communicators. I love managing PMs. I have to say, I just, like, my experience, engineers are such a pain. They …”
Camille Fournier Sep 15, 2024 ▶ 39:43 The things engineers are desperate for PMs to understand | Camille Fournier (“The Manager’s Path”)
Insight
Zero-to-one consumer PMs must directly design pixels and interface flows
“If you're a product manager on a standalone app inside of a large, like, you should be designing the hierarchy, the pixels, the flows, everything, like, and then, yeah, it should be cleaned up, prototyped by a technical designer, but that's your idea, and prod…”
Nikita Bier Aug 25, 2024 ▶ 51:06 How to consistently go viral: Nikita Bier’s playbook for winning at consumer apps
Assertion Not checkable as stated
Bier: 90-day viral app payouts rival net proceeds of diluted IPO founders
“If you actually look at some of the numbers on like the actual proceeds that some of these founders get after an IPO, after seven rounds of dilution, a lot of them are pretty comparable to what we get from our apps for 90 days of work.”
Nikita Bier Aug 25, 2024 ▶ 1:22:13 How to consistently go viral: Nikita Bier’s playbook for winning at consumer apps
Prediction Not checkable as stated
Bier predicts most new apps won't have social graphs, entrenching incumbents
“Most likely I think most apps will not have social graphs going forward and this will entrench incumbents even more.”
Nikita Bier Aug 25, 2024 ▶ 1:26:23 How to consistently go viral: Nikita Bier’s playbook for winning at consumer apps
Opinion
Bier: Apple's iOS 18 contact sync flow is 'egregiously bad'
“I think the person that designed the feature probably have, has never Built an app or done contact sync before because the flow is egregiously bad.”
Nikita Bier Aug 25, 2024 ▶ 1:26:34 How to consistently go viral: Nikita Bier’s playbook for winning at consumer apps
Opinion
Martin: Strategy education in business schools generally sucks and is overly theoretical
“The training aspect of it, the knowledge aspect of it, which is what's taught now in strategy in business schools generally sucks. It's gone on a crazy theoretical bent. The strategy academy as a whole has fallen in love with a theory called the resource-based…”
Roger Martin Jul 25, 2024 ▶ 8:33 5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)
Assertion Not checkable as stated
Martin: Major strategy consulting firms do almost no actual strategy work
“The strategy consulting firms, the so-called strategy consulting firms do almost no strategy anymore because it's a little business compared to post-merger integration, digital transformation, and a bunch of other, other other things.”
Roger Martin Jul 25, 2024 ▶ 9:02 5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)
Opinion
Martin: Top 50 US business schools refuse to hire faculty questioning RBV
“If you took the other, the 49 other top business schools in America, and if asked the question, do you swear allegiance to the resource-based view of the firm? If you don't answer an enthusiastic yes, you have no chance of being hired. Zero.”
Roger Martin Jul 25, 2024 ▶ 13:26 5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)
Opinion
Martin: Rumelt's Procter & Gamble case study had zero connection to reality
“He gave a example of Procter and Gamble. I've been consulting at Procter and Gamble. And know everything about Procter & Gamble, basically. And what he said about Procter & Gamble had zero to do with reality, like zero. It was just completely, utterly, absolut…”
Roger Martin Jul 25, 2024 ▶ 16:25 5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)
Opinion
Critics erase Livingston from YC history to maintain diversity narratives
“The people that, that sort of don't want me to be part of the narrative are the ones that think that Y Combinator only invests, it's run by white men, only invests in white men. And gosh, if there was a woman on the founding team making choices of who to fund,…”
Jessica Livingston Jun 27, 2024 ▶ 4:50 The social radar: Y Combinator’s secret weapon | Jessica Livingston (co-founder of YC, author)
Assertion Not checkable as stated
Zenefits orchestrated a paid smear campaign and legal threats against Parker Conrad
“There was a smear campaign. You know, paid for. By someone still at Zenefits. There were legal threats made to force him to sign an, you know, not, sign this doc, sign this legal document that would allow them to have a non-compete in California so that he cou…”
Jessica Livingston Jun 27, 2024 ▶ 1:04:54 The social radar: Y Combinator’s secret weapon | Jessica Livingston (co-founder of YC, author)
Opinion
Crusson: Slack was pretty much destroyed by Microsoft Teams
“At that point, Microsoft launched Teams, and I don't know if you remember this moment where Slack put an ad in the, I think it was the New York Times, copying the Apple versus Microsoft thing from ages before, going, you know, welcome to the game, welcome to t…”
Tanguy Crusson Jun 16, 2024 ▶ 17:07 Hard-won lessons building 0 to 1 inside Atlassian | Tanguy Crusson (Head of Jira Product Discovery)
Insight
Pfeffer: Attaining power is a self-fulfilling dynamic that erases past transgressions
“Life is not homeostatic at all. That life is actually self-fulfillment. If I believe you're powerful, you will become more powerful. If I believe you have no power, you will wind up with almost no power. And that therefore, it is all forgotten and forgiven.”
Jeffrey Pfeffer Jun 13, 2024 ▶ 1:00:19 The paths to power: How to grow your influence and advance your career | Jeffrey Pfeffer (Stanford)
Insight
Levine: Companies stop fundamentally changing their product once they reach PMF
“So once a company figure out product market feed, they don't change their product anymore. Because this is the value that they create to the customers, and you don't want to change that.”
Uri Levine Jun 9, 2024 ▶ 20:04 Lessons from a 2-time unicorn builder, 50-time startup advisor and 20-time board member | Uri Levine
Opinion
Duke: Corporate alignment is a stupid myth and shouldn't be expected
“The word alignment is stupid and it shouldn't be used. And I know I'm saying that very harshly, but it's true. It's dumb, because it doesn't exist. Like, you have 10 people in a room, and they're all really different people with different opinions, and they're…”
Annie Duke May 2, 2024 ▶ 32:00 This will make you a better decision maker | Annie Duke (Thinking In Bets, former pro poker player)
Assertion Partly supported
Agrawal fired Beykpour the night Twitter signed the Musk term sheet
“The day after we get home from the hospital, Parag called me and said that he was letting me go, and that he was taking the team in a different direction. And that night, Twitter signed a term sheet with Elon to sell the company.”
Kayvon Beykpour Apr 28, 2024 ▶ 15:35 Twitter’s ex-Head of Product on Elon, consumer products, culture, more | Kayvon Beykpour
Opinion
Caldwell: Instagram was a free knockoff of Hipstamatic combined with a social graph
“And so they basically built a pretty legitimate knockoff of the Hipstamatic filters, combining it with a social graph and they launched it and it pretty quickly took off. So of course this is Instagram.”
Dalton Caldwell Apr 18, 2024 ▶ 1:03:49 Lessons from 1,000+ YC startups: Resilience, tar pit ideas, pivoting, more | Dalton Caldwell (YC)
Insight
Claire Vo: Sales-Led Product Models Can Deliver Great Craft and User Experience
“I am a sales led product apologist unabashedly, which is, I think that it is okay to listen to the market and to be commercially oriented in products in ways that probably would make some folks in some types of product organizations Squirm a little bit. And th…”
Claire Vo Apr 7, 2024 ▶ 1:16:32 Bending the universe in your favor | Claire Vo (LaunchDarkly, Color, Optimizely, ChatPRD)
Prediction Not checkable as stated
Shah: Pursuing wealth equality is bad because wealth naturally concentrates
“I have a strong view that we will never, never have equality of wealth. In fact, chasing that is actually a bad idea, but if you let people do well and chase wealth, they'll have enough wealth for everybody else and we could take a lot of people out. And I thi…”
Kunal Shah Mar 24, 2024 ▶ 1:03:49 Kunal Shah on winning in India, second-order thinking, the philosophy of startups, and more
Opinion
Cagan: Remote work has significantly hurt product velocity and innovation
“The reality is with remote employees, Both velocity and innovation have taken a real hit.”
Marty Cagan Mar 10, 2024 ▶ 15:28 Product management theater | Marty Cagan (Silicon Valley Product Group)
Opinion
Cagan: Feature teams do not need product managers and dramatically overpay them
“The truth is they don't need PMs in a feature team. They don't because it's a project management role and he, and they already have plenty of people who can cover that. And furthermore, a lot of times the engineers or the designers say, you know, we'd rather d…”
Marty Cagan Mar 10, 2024 ▶ 19:16 Product management theater | Marty Cagan (Silicon Valley Product Group)
Opinion
Cagan: The product owner should not be a dedicated full-time role
“A product owner is at one extreme. And honestly, That is a role in a delivery process that has no business being a dedicated person really doesn't. And most teams I know the senior engineer could do it better anyway.”
Marty Cagan Mar 10, 2024 ▶ 28:09 Product management theater | Marty Cagan (Silicon Valley Product Group)
Opinion
Cagan: Product management certifications are completely bogus
“So these certifications, which in my opinion are bogus, but most people don't know.”
Marty Cagan Mar 10, 2024 ▶ 33:24 Product management theater | Marty Cagan (Silicon Valley Product Group)
Opinion
Bosworth: Meta Quest 3 is superior to Apple Vision Pro overall
“I was prepared to come to market and say, we have the best value headset. Like if you want to outstanding best possible headset for the money, we've got it. It's the quest three. And I was so thrilled when I tried the AVP next to Mark, we were like, no, no, no…”
Andrew 'Boz' Bosworth Mar 3, 2024 ▶ 1:01:46 Making Meta | Andrew ‘Boz’ Bosworth (CTO)
Insight
Lemkin: Employee failure is 100% the founder's fault
“It is your fault. A hundred percent your fault. If any of your hires fail, don't blame them.”
Jason Lemkin Feb 18, 2024 ▶ 43:21 Building a world-class sales org | Jason Lemkin (SaaStr)
Opinion
Lemkin: VC advice to force annual contracts is terrible
“Another related terrible piece of advice VCs give you is switch to annual contracts. This is terrible advice. Terrible advice, Lenny. Terrible advice from people who have never built products and aren't in the field. Going to annual contracts on a spreadsheet …”
Jason Lemkin Feb 18, 2024 ▶ 1:32:49 Building a world-class sales org | Jason Lemkin (SaaStr)
Prediction Not checkable as stated
Evans: Remote work will triumph over in-person offices in the long term
“I have so much more faith in the opportunity to improve the remote experience. And so I think long-term it's going to triumph.”
Ethan Evans Jan 14, 2024 ▶ 1:10:32 Taking control of your career | Ethan Evans (Amazon)
Opinion
Schillace: Crypto lacks meaningful user value even in the best case
“For crypto, I was always like, well, what if it works? Like, then I have to run OPSEC on my personal finances. That sounds dystopian. I don't want that. Like, I can't think of anything as a user that I think actually, like, is valuable here. Even in the best c…”
Sam Schillace Jan 11, 2024 ▶ 22:36 How to be more innovative | Sam Schillace (Microsoft deputy CTO, creator of Google Docs)
Opinion
Schillace: Most Good Product Ideas Originate from Engineering
“I think a lot of the good product ideas, most of the good product ideas actually come up from engineering.”
Sam Schillace Jan 11, 2024 ▶ 48:36 How to be more innovative | Sam Schillace (Microsoft deputy CTO, creator of Google Docs)
Disclosure
Larson: Carta gives EM and PM pairs the same performance rating
“The chief product officer Bruchali and I like spend a fair amount of time, like calibrating together and making sure, like, again, there's cases where there's like an exception, right? Cause there's like clear, clear issues happening for someone, but on averag…”
Will Larson Jan 7, 2024 ▶ 45:32 The engineering mindset | Will Larson (Carta, Stripe, Uber, Calm, Digg)
Opinion
Antin: Middle-range UX research is interesting but lacks business impact
“And then you have this middle range, which is this blobular place where the research questions are sort of middle altitude. And a lot of the core kind of, let's say user understanding questions fall here. And a lot of what research is doing is research in that…”
Judd Antin Jan 4, 2024 ▶ 9:37 The UX Research reckoning is here | Judd Antin (Airbnb, Meta)
Insight
Antin: Middle-range UX research enables performative customer obsession
“So they yield results, which are interesting, but sometimes hard to operationalize. They trigger the post hoc bias really, really, really well, where like a lot of people can say confidently like, oh, that was kind of obvious. We knew that already. And they fu…”
Judd Antin Jan 4, 2024 ▶ 10:47 The UX Research reckoning is here | Judd Antin (Airbnb, Meta)
Opinion
Antin: Average product managers perform customer centricity without real interest
“The average PM who lives in that land all day, every day. And what they do is not in the Venn. You know, I think those are people who are also like Performing customer centricity and performing user centeredness a lot when they're really not interested.”
Judd Antin Jan 4, 2024 ▶ 23:17 The UX Research reckoning is here | Judd Antin (Airbnb, Meta)
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