Salesforce, every mention
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tap a year for its mentions
every year anyone Lenny Rachitsky 50Jason Lemkin 19Austin Hay 10Andy Raskin 9April Dunford 8Alistair Croll 5Camille Ricketts 4Pete Kazanjy 3Mike Maples, Jr. 3Madhavan Ramanujam 3
Verbatim, from the transcripts: the passages where Salesforce comes up
How we built Grok Bot in a month | Roman Ugarte (SpaceXAI)
- ▶ 22:40 Roman Ugarte And so there were a bunch of small things and, you know, probably a list of, of 10 or 20 of them of places where for whatever reason, you know, the mouse would just not have fine enough control to click on exactly that part of the…
How to be a CEO when AI breaks all the old playbooks | Sequoia CEO Coach Brian Halligan
- ▶ 13:03 Brian Halligan Like we hired so many people from Salesforce and Google, Microsoft, like a hundred percent, you know, attrition rate on all those folks.
- ▶ 15:08 Lenny Rachitsky Uh, kind of what I'm taking away here is people see all these fancy logos, amazing person, VP, this, that, Salesforce, Amazon, Google, whatever.
- ▶ 42:44 Brian Halligan And it kind of, kind of an interesting thing with HubSpot is we started as a marketing software company and we pivoted, we had Salesforce kind of came into our market and we pivoted into CRM.
Why most AI products fail: Lessons from 50+ AI deployments at OpenAI, Google & Amazon
- ▶ 1:11:41 Lenny Rachitsky And one of the agents, it was just tracking everyone's updates to Salesforce and kind of, uh, updating it automatically for them based on their calls.
“I like being scared”: Molly Graham’s frameworks for rapid career growth | Molly Graham
- ▶ 1:17 Lenny Rachitsky She also worked with Brett Taylor on scaling Quip, which he sold to Salesforce.
- ▶ 8:37 Molly Graham Um, and, uh, I, we eventually sold that company to Salesforce.
We replaced our sales team with 20 AI agents—here’s what happened next | Jason Lemkin (SaaStr)
- ▶ 0:09 Jason Lemkin Repli for Replit, Quali for Qualified, Arti for Artisan, Agent Force needs a nickname.
- ▶ 9:04 Jason Lemkin Maybe we can make one up with Salesforce.
- ▶ 18:04 Jason Lemkin So you'd send a trillion emails and you do cold calls and you'd hope maybe 2026 was the time they're willing to dump Salesforce for your new product.
- ▶ 23:19 Jason Lemkin Like Denise just went from Slack and Salesforce after 14 years to be CRO OpenAI.
- ▶ 27:50 Jason Lemkin So like, we're pretty far on agent force, which is Salesforce is one, which Mark talks a lot about, but we're, we're probably one of the only organizations of our size on it.
- ▶ 34:17 Jason Lemkin So we use this vendor called qualified, which was founded by the XCMO of Salesforce that does a lot now, but mostly focused on qualified stuff that immediately worked. 2 times in the scene
- ▶ 41:43 Jason Lemkin And so just be aware if you're, if you're a startup or even Salesforce or HubSpot, maybe, maybe close those deals in the next 12 months.
- ▶ 44:03 Jason Lemkin Okay.
- ▶ 1:03:17 Jason Lemkin I will say it is working with Salesforce the way we are. 5 times in the scene
- ▶ 1:11:01 Jason Lemkin Salesforce is hiring more than ever.
- ▶ 1:15:25 Jason Lemkin When I talked with Mark Benioff and Salesforce is the biggest, right? 2 times in the scene
- ▶ 1:32:34 Jason Lemkin Uh, and, and there's a bit of a Renaissance for Salesforce as a CRM. 2 times in the scene
What world-class GTM looks like in 2026 | Jeanne DeWitt Grosser (Vercel, Stripe, Google)
- ▶ 34:10 Lenny Rachitsky Join the ranks of industry leaders like Salesforce, OpenAI, and Pepsi that are using Stripe to grow faster and to grow the world's GDP.
A guide to difficult conversations, building high-trust teams, and designing a life you love
- ▶ 3:48 Lenny Rachitsky Join the ranks of industry leaders like Salesforce,
Mental models for building products people love ft. Stewart Butterfield
- ▶ 1:42 Lenny Rachitsky Stuart founded Flickr and then Slack, which he sold to Salesforce in one of the biggest acquisitions in tech history at the time.
- ▶ 5:30 Stewart Butterfield I left Salesforce, um, two and a half years ago, and I have a two and a half year old, so she was actually born three days after my, my last day, so a lot of time with family, and it's like an enormous privilege to be able to spend time…
$46B of hard truths: Why founders fail and why you need to run toward fear | Ben Horowitz (a16z)
- ▶ 1:05:40 Ben Horowitz So it meant companies like Salesforce were basically just a pin wrapper.
How we restructured Airtable's entire org for AI | Howie Liu (co-founder and CEO)
Why ChatGPT will be the next big growth channel (and how to capitalize on it) | Brian Balfour
- ▶ 54:53 Lenny Rachitsky This is the opportunity for someone to disrupt Salesforce, I don't know, ServiceNow, all these guys that have been around for a long time.
He saved OpenAI, invented the “Like” button, and built Google Maps: Bret Taylor (Sierra)
- ▶ 0:01 Lenny Rachitsky You were co-CEO of Salesforce.
- ▶ 1:12 Lenny Rachitsky He then started a productivity company called Quip, which he sold to Salesforce for seven hundred fifty million dollars. 2 times in the scene
- ▶ 12:18 Lenny Rachitsky You were co-CEO of Salesforce. 3 times in the scene
- ▶ 38:51 Bret Taylor That was true R and D, you know, back in the day when Salesforce was created in 1998, just putting a database in the cloud was hard.
- ▶ 56:53 Bret Taylor Just, you know, just going back to my metaphor, you know, in 1998, when Mark and Parker started Salesforce, just getting that database running the cloud was like a technical achievement.
- ▶ 59:09 Lenny Rachitsky All he wanted to talk about was agent force.
- ▶ 1:19:42 Bret Taylor Uh, and direct sales had gone, I don't want to say out of fashion, but if I think of like the best direct sales companies, I probably, there's a lot of lineage from Oracle, but you think SAP, Oracle ServiceNow, Salesforce, Adobe perhaps,…
I’ve run 75+ businesses. Here’s why you’re probably chasing the wrong idea. | Andrew Wilkinson
- ▶ 35:28 Andrew Wilkinson There's another moat, which is high switching costs, which I don't really like because it's, it's not really very consumer friendly, but an example might be Salesforce where no one wants to, they've, they've spent years and they've done…
From ChatGPT to Instagram to Uber: The quiet architect behind the world’s most popular products
- ▶ 4:53 Lenny Rachitsky For over 30 years, they've trained more than 250,000 product leaders at companies like Google, Microsoft, and Salesforce, equipping them with practical strategies to build and scale market winning products.
35 years of product design wisdom from Apple, Disney, Pinterest and beyond | Bob Baxley
- ▶ 2:35 Lenny Rachitsky You probably know them for their payments platform, which powers my newsletter and also companies like Nvidia and Salesforce and Zoom and DoorDash.
Mercado Libre: 18k engineers, 30k deploys a day, & their own fleet of planes | Sebastian Barrios
- ▶ 5:55 Lenny Rachitsky You're like above Salesforce and TikTok, Nvidia, Adobe, Uber, OpenAI.
Anthropic's CPO on what comes next | Mike Krieger (co-founder of Instagram)
- ▶ 2:35 Lenny Rachitsky Like Zoom, Salesforce, and Autodesk build the right products faster.
Microsoft CPO: If you aren’t prototyping with AI you’re doing it wrong | Aparna Chennapragada
- ▶ 3:44 Lenny Rachitsky For over 30 years, they've trained more than 250,000 product leaders at companies like Google, Microsoft, and Salesforce, equipping them with practical strategies to build and scale market-winning products.
How Revolut trains world-class PMs: The “Local CEO” model, raw intellect & building wow products
- ▶ 2:21 Lenny Rachitsky You probably know them for their payments platform, which powers my newsletter, and also companies like Nvidia and Salesforce and Zoom and DoorDash.
The rise of Cursor: The $300M ARR AI tool that engineers can’t stop using | Michael Truell
- ▶ 40:55 Lenny Rachitsky So I'm hearing this sounds like a lot more like a consumer sort of moat where it's just be the best thing consistently so that people stick with you versus creating lock in and things like that, where they're just for like Salesforce,…
Building a magical AI code editor used by over 1m developers in 4 months: Inside Windsurf
- ▶ 3:03 Lenny Rachitsky For over 10 years, ProductBoard has helped customer-centric organizations like Zoom, Salesforce, and Autodesk build the right products faster.
Everyone’s an engineer now: Inside v0’s mission to create 100 million builders | Guillermo Rauch
- ▶ 35:20 Lenny Rachitsky Do you expect vZero and other tools to get to a place where you can build salesforce.com and scale it to billions of dollars like you, you do.
Seth Godin's best tactics for building remarkable products, strategies, brands and more
- ▶ 34:45 Lenny Rachitsky The opposite of that was also true with Salesforce. 2 times in the scene
How a great founder becomes a great CEO | Jonathan Lowenhar (co-founder of Enjoy The Work)
- ▶ 50:39 Jonathan Lowenhar Like, oh, cool, they worked at Meta and Salesforce already, so hire them, right?
Behind the product: Replit | Amjad Masad (co-founder and CEO)
- ▶ 50:49 Lenny Rachitsky Do you see a future where you can build like a Salesforce size business fully replet or other tools that can scale to hundreds of billions of dollars of value? 2 times in the scene
Just evil enough: Subversive marketing strategies for startups | Alistair Croll
- ▶ 35:09 Alistair Croll Salesforce.com is a classic example of bug into feature. 5 times in the scene
Rituals of Great Decision-Making | Lenny & Friends Summit 2024
- ▶ 1:20 Shishir Mehrotra Amazon has six pagers, Google does OKRs, Salesforce does VTOMOM, and if you want to be a great company, you have to have a great set of golden rituals.
How to see like a designer: The hidden power of typography and logos | Jessica Hische
- ▶ 1:02:49 Jessica Hische In terms of how I've been able to integrate it into my process, I did some work for, um, Salesforce last year, where the theme for, uh, Dreamforce was gonna be very AI driven, and I
Lessons in product leadership and AI strategy from Glean, Google, Amazon, and Slack | Tamar Yehoshua
- ▶ 0:47 Lenny Rachitsky Prior to joining Glean, Tamar was chief product officer at Slack for four years, where she led product, design, and research as the company scaled, tenxed the revenue, went through IPO, and then got bought by Salesforce.
- ▶ 37:07 Lenny Rachitsky I've written posts about how various companies got started in Salesforce. 4 times in the scene
- ▶ 1:02:57 Tamar Yehoshua So it reads the content from Microsoft, Google, Slack, Salesforce, JIRA, like any SaaS tool that you use, it indexes it and enables you to search.
Becoming a super IC: Lessons from 12 years as a PM individual contributor | Tal Raviv (Riverside)
Pattern Breakers: How to find a breakthrough startup idea | Mike Maples, Jr. (Partner at Floodgate)
- ▶ 50:18 Mike Maples, Jr. If you're Okta and you're doing identity management for cloud customers, they're going to trust Todd McKinnon from Salesforce way before they're going to trust a college dropout to do that job. 2 times in the scene
- ▶ 59:19 Mike Maples, Jr. If you live in a supercomputer lab, or if you, you know, uh, we're selling to industrial light or magic or like all the Salesforce, because I'm not one of those.
Hard-won lessons building 0 to 1 inside Atlassian | Tanguy Crusson (Head of Jira Product Discovery)
- ▶ 18:10 Lenny Rachitsky Just to double down that, you sold that to Slack and now Salesforce basically.
Lessons from a 2-time unicorn builder, 50-time startup advisor and 20-time board member | Uri Levine
- ▶ 1:09:23 Uri Levine So if you have salesforce.com, which is absolutely amazing, their reaction is going to be what's wrong with Excel.
The surprising truth about what closes deals: Insights from 2.5m sales conversations | Matt Dixon
- ▶ 18:28 Lenny Rachitsky Say someone has Salesforce installed and now they're like, Hey, there's probably something better out there.
Be fundamentally different, not incrementally better | Jag Duggal (Nubank, Facebook, Google)
- ▶ 54:20 Jag Duggal Netflix, Airbnb, you can go down the long list, Salesforce, et cetera, et cetera.
How to tell better stories | Matthew Dicks (Storyworthy)
- ▶ 1:20 Lenny Rachitsky In his day job, he is an elementary school teacher, and on the side, teaches both individuals and teams at companies like Slack, Amazon, Lego, and Salesforce, the skill of storytelling and public speaking through his company Speak Up.
The ultimate guide to product operations | Melissa Perri and Denise Tilles
- ▶ 18:19 Melissa Perri In our organization systems, like whether it's in Salesforce, whether it's in support tickets, in somebody's Google Doc, you know, of their customer interviews that they've been doing.
What AI means for your product strategy | Paul Adams (CPO of Intercom)
- ▶ 57:43 Paul Adams And you're entering some kind of, any kind of established category, customer support for us, big established category, massive, a lot of table stakes built up over years, decades, you know, ServiceNow, ServiceCloud, Salesforce, Zendesk,…
A step-by-step guide to crafting a sales pitch that wins | April Dunford (author of Sales Pitch)
- ▶ 29:59 Lenny Rachitsky And then there's IT coming in, like, oh, we got to make sure it integrates with Salesforce. 4 times in the scene
- ▶ 40:58 April Dunford So a company I worked with a few years back, they recently been acquired by Salesforce called LevelJump. 3 times in the scene
- ▶ 50:15 April Dunford That was Salesforce's initial positioning. 2 times in the scene
- ▶ 1:12:10 April Dunford And like, does anybody ever say, no, I'm not going to buy, I'm not going to buy Salesforce.
Picking sharp problems, increasing virality, and unique product frameworks | Oji Udezue (Typeform)
- ▶ 8:48 Oji Udezue You have SalesTech, and these are, we know the companies behind them, Atlassian, Salesforce,
- ▶ 34:02 Oji Udezue And of course in Salesforce, you have closed one.
The ultimate guide to Martech | Austin Hay (Reforge, Ramp, Runway)
- ▶ 8:46 Austin Hay That's also where you typically see tools like Salesforce coming into play and more advanced CRMs.
- ▶ 19:19 Austin Hay Because they're going to have to go talk to the head of RevOps if they want to change something in Salesforce.
- ▶ 37:35 Austin Hay Like, how we capture leads, how we get them into Salesforce, how we would email them with a little tool called Outreach at the time that was, like, still a startup. 6 times in the scene
- ▶ 1:19:23 Austin Hay So you have branch, amplitude, connect all the data to Salesforce. 2 times in the scene
Building a long and meaningful career | Nikhyl Singhal (Meta, Google)
- ▶ 14:34 Nikhyl Singhal I think it unfortunately kicks out Netflix, but it also, you know, doesn't pay homage to Adobe and Salesforce and a number of other great companies.
The power of strategic narrative | Andy Raskin
- ▶ 0:25 Andy Raskin And the archetypal example of this, I think in the business world is what Benioff did with Salesforce. 2 times in the scene
- ▶ 1:26 Lenny Rachitsky Andy has worked closely with some of the most successful founders and companies out there, including companies like Gong, Dropbox, Uber, Salesforce, Square, IBM, and many others.
- ▶ 10:00 Andy Raskin So he comes in and he says, Hey, software is over. 4 times in the scene
- ▶ 12:28 Andy Raskin The CEO of Zora, Tian Suo, was employee number 11 at Salesforce. 3 times in the scene
Lessons on product sense, AI, the first mile experience, and the messy middle | Scott Belsky (Adobe)
- ▶ 32:31 Lenny Rachitsky Or if you're working with sales, you can natively plug Stripe, Salesforce, or HubSpot directly into Rose.
How to achieve hypergrowth in your business and career | Carilu Dietrich (Atlassian)
- ▶ 2:43 Lenny Rachitsky Or if you're working with sales, you can natively plug Stripe, Salesforce, or HubSpot directly into Rose.
- ▶ 11:57 Carilu Dietrich You know, some of the big companies that are successful, Salesforce has totally been a career maker to so many top executives.
- ▶ 19:57 Carilu Dietrich I ran awareness, global awareness advertising for Oracle, and did all of the airports, and the front page of the Wall Street Journal, and the back page of The Economist, and take over in the middle of Salesforce in downtown San Francisco,… 2 times in the scene
The ultimate guide to product-led sales | Elena Verna
- ▶ 36:52 Lenny Rachitsky Or if you're working with sales, you can natively plug Stripe, Salesforce, or HubSpot directly into Rose.
- ▶ 49:30 Elena Verna I would say the biggest mistakes to avoid, if your sales team is very heavily embedded in the Salesforce, don't try to have them switch to a different solution. 3 times in the scene
The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)
- ▶ 19:36 Hila Qu Like Salesforce used to be this example of like sales motion, right?
- ▶ 1:04:07 Hila Qu In order for your product led growth motion to be successful, you also need to connect that with your marketing teams, marketing campaigns, uh, your CRM, your Salesforce, like who are the customers, prospects, what their stage.
Taxi mafias, cash vaults & 100% MoM growth: The story of SEA’s biggest startup | Kevin Aluwi (Gojek)
- ▶ 4:33 Lenny Rachitsky Or if you're working with sales, you can natively plug Stripe, Salesforce, or HubSpot directly into Rose.
Career frameworks, A/B testing, onboarding tips, selling to engineers | Laura Schaffer (Amplitude)
- ▶ 1:10:46 Laura Schaffer And you should be thinking of them, something akin your, your self-serve function and growth folks, someone akin to Salesforce, because your sales developers are not going to accept sales coming in and trying to convert them at that stage.
Understanding the role of product ops | Christine Itwaru (Pendo)
- ▶ 14:11 Christine Itwaru And so Pendo is connected to Salesforce. 2 times in the scene
- ▶ 36:03 Lenny Rachitsky Your job in a sense should be to automate as much of that as you can and find more strategic, higher level things you could be doing instead of sitting there connecting Salesforce to, to Zendesk and, you know, maintaining that or, um,…
How to nail your product positioning | April Dunford (Obviously Awesome)
- ▶ 11:42 April Dunford You're just like Salesforce. 2 times in the scene
Founder-led sales | Pete Kazanjy (Founding Sales, Atrium)
- ▶ 21:49 Pete Kazanjy They OAuth with Salesforce.
- ▶ 25:54 Pete Kazanjy And I think the good news is, is that like a lot, like a lot of people took a lot of lumps there and folks have learned that like maybe Slack almost like missed that, but then they brought in a bunch of like Salesforce, 2 times in the scene
How Notion leveraged community to build a $10B business | Camille Ricketts
- ▶ 36:20 Camille Ricketts Like Salesforce. 4 times in the scene
The art and science of pricing | Madhavan Ramanujam (Monetizing Innovation, Simon-Kucher)
- ▶ 25:30 Madhavan Ramanujam One way to have that conversation is to say, okay, Hey, to your customers, you know, do you use, uh, products like Salesforce in your install base? 3 times in the scene
How to hit revenue targets in a recession | Sahil Mansuri (Bravado)
- ▶ 1:18:41 Sahil Mansuri They don't need to do all the boring shit that sales reps don't like to do.
How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)
- ▶ 1:23:23 Lenny Rachitsky Important slash valuable SaaS products to your organization, other than like the obvious ones like Salesforce, what comes to mind?
Build better products with continuous product discovery | Teresa Torres
- ▶ 29:29 Teresa Torres I think even Salesforce has a tool that does this now. 2 times in the scene
How to build a powerful marketing machine | Emily Kramer (Asana, Carta, MKT1)
- ▶ 26:12 Emily Kramer They're like, oh, they only worked at Salesforce.
The role of AI in new product development | Ryan J. Salva (VP of Product at GitHub)
- ▶ 29:40 Lenny Rachitsky Altimeter, SVB Capital, Salesforce Ventures, and Y Combinator.
How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable)
- ▶ 3:42 Lenny Rachitsky Salesforce Ventures and Y Combinator.
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