Reforge, every mention
74 scenes, the whole family · ← back to Reforge
tap a year for its mentions
every year anyone Brian Balfour 42Lenny Rachitsky 39Casey Winters 8Fareed Mosavat 6Ravi Mehta 5Austin Hay 4Jiaona Zhang 3Crystal Widjaja 3Tanguy Crusson 2Laura Schaffer 2
Verbatim, from the transcripts: the passages where Reforge comes up
The ultimate guide to AEO: How to get ChatGPT to recommend your product | Ethan Smith (Graphite)
- ▶ 49:25 Ethan Smith And, uh, we did a, a reforge AEO webinar a year ago.
Why ChatGPT will be the next big growth channel (and how to capitalize on it) | Brian Balfour
- ▶ 1:02 Lenny Rachitsky Brian is the founder and CEO of Reforge, a company that I've been a longtime fan and advocate of. 4 times in the scene
- ▶ 1:07 Lenny Rachitsky Historically, Reforge has focused primarily on teaching courses on product and growth, but more recently, they've transitioned to building their own products, including a product called Reforge Insights, and a bunch more really cool stuff…
- ▶ 1:04:34 Lenny Rachitsky So you guys are Reforger now building actual SaaS products that people can buy. 3 times in the scene
- ▶ 1:06:23 Brian Balfour The first product we launched was called, is called, uh, Reforge insights, which acts like your AI product researcher kind of aggregates all the feedback from all the sources uses AI.
- ▶ 1:24:18 Brian Balfour Yeah, that's, that's kind of a lot what I come, keep coming back to, especially, you know, been out at Reforged for 10 years. 2 times in the scene
- ▶ 1:27:43 Brian Balfour Check out reforge.com.
- ▶ 1:27:44 Brian Balfour Check out our new products, uh, like Reforge Insights.
How marketplaces win: Liquidity, growth levers, quality, more | Benjamin Lauzier (Lyft, Thumbtack)
- ▶ 1:15 Lenny Rachitsky Teaching Reforge course on marketplace growth, and most recently started a healthcare company called Nura that connects you to a care advocate to help you navigate the healthcare system in the U S.
- ▶ 1:21:52 Benjamin Lauzier Um, one is I have a report course. 2 times in the scene
Becoming a super IC: Lessons from 12 years as a PM individual contributor | Tal Raviv (Riverside)
Hard-won lessons building 0 to 1 inside Atlassian | Tanguy Crusson (Head of Jira Product Discovery)
- ▶ 1:21:07 Tanguy Crusson The second one was something I read from, so still in Don't Fuck Existing Customers, something I read from a site from Reforge that talk about the safety funnel. 2 times in the scene
Brian Balfour: 10 lessons on career, growth, and life
- ▶ 0:00 Brian Balfour I think historically I've gotten really caught in this trap where at any moment in Reforge, it's like, ah, if I just solve this one thing, this X problem, everything's going to get easier.
- ▶ 1:00 Lenny Rachitsky Brian is the founder and CEO of Reforge, which is by far the best place in the world to get in-depth training on growth and product and related topics.
- ▶ 5:26 Brian Balfour Some are things that I've learned the hard way, like myself, they're kind of OG Brian lessons, and some of them from others, but I've experienced all of them in some way, shape, or form, and what I do is I just, I literally write down a…
- ▶ 7:40 Brian Balfour I think the first ones we're gonna cover are more related to startups, founder life, company, which I've been in the seed in as the past seven years as founder and CEO of Reforge. 8 times in the scene
- ▶ 16:21 Brian Balfour A problem that I've experienced, especially as my team at HubSpot grew or the team at Reforge has grown, is that as the team grows, a lot more of the initiatives and ideas obviously come bottoms up from the organization. 2 times in the scene
- ▶ 24:22 Brian Balfour And I've talked to a lot of founders about this as well, where I just, I think historically I've gotten really caught in this trap where at any moment in Reforged, it's like, ah, if I just solve this one thing, this X problem, 4 times in the scene
- ▶ 38:29 Brian Balfour This is probably one that I think about the most, um, and comes up the most often, not only in reforge courses, but in like investing advising, which is growth is a system between acquisition, retention, and monetization. 6 times in the scene
- ▶ 46:29 Brian Balfour So I think, uh, a story from very early Reforge days. 4 times in the scene
- ▶ 58:26 Brian Balfour We think about it a little bit differently internally in Reforge, which is a use case is simply a combination and starts with what is the problem that you are trying to solve? 4 times in the scene
- ▶ 1:03:39 Brian Balfour In a reforge course.
- ▶ 1:31:42 Brian Balfour I think as we mentioned, we'd love folks to, you know, I have, we have artifacts on Reforged, things that I've actually created that like our values, like our original business hypothesis doc and stuff that you can go to Reforged around on… 2 times in the scene
- ▶ 1:36:49 Brian Balfour And the, and the thing that I keep finding the value that I resonate with the most, and it's even what we try to build reforger around is like, we're trying to build reforge around the people that we create programs and stuff. 2 times in the scene
- ▶ 1:40:54 Brian Balfour Uh, other than that, just check out reforge.com artifacts.
- ▶ 1:41:12 Brian Balfour And other than that, how they can be helpful for me is just, you know, for folks that are in this space that want to be part of a development community, you know, join Reforge and listen to the podcast.
The ultimate guide to Martech | Austin Hay (Reforge, Ramp, Runway)
- ▶ 1:29 Lenny Rachitsky He's also a teacher at Reforge on this very topic of MarTech.
- ▶ 14:20 Austin Hay Yeah, so I have, uh, not, not to, like, shamelessly plug my Reforge course in the fall, but I'm gonna be shamelessly plug my Reforge course in the fall.
- ▶ 34:46 Austin Hay There's a really good section, though, again, sorry to, to, uh, you know, self-aggrandize, but there's a really good section in the Reforged module this, this fall that talks about, like, what happens when you have multiple ways to move…
- ▶ 1:10:44 Austin Hay A framework that I talk a lot about in my Reforge course is, like, about building a stack.
- ▶ 1:23:32 Austin Hay Yes, I have a marketing technology course coming out with Reforge in the fall.
Relentless curiosity, radical accountability, and HubSpot’s winning growth formula | Chris Miller
- ▶ 1:08:38 Chris Miller I think all my Reforged hormones are going to be upset that I said that, but like, I think that's the truth.
Building minimum lovable products, stories from WeWork & Airbnb, and thriving as a PM | Jiaona Zhang
- ▶ 26:21 Jiaona Zhang I'll give a plug for a new thing coming out of Reforge, which is, you know, this concept of like artifacts.
- ▶ 1:06:19 Jiaona Zhang And the reason I ask that is because I'm actually working on a course, another course through Reforge, which is around managing your PM career. 2 times in the scene
Building high-performing teams | Melissa Tan (Webflow, Dropbox, Canva)
- ▶ 1:02:14 Melissa Tan The other option is, like, find just a really smart person early in their career, have them take a reforge class, have them soak up everything, and then the other option of hiring someone more experienced, I think it really depends on if…
The ultimate guide to product-led sales | Elena Verna
- ▶ 1:41 Lenny Rachitsky She's also a longtime instructor and EIR at Reforge, where she helped create their experimentation, monetization, growth leadership, and their soon-to-be-released PLG course.
- ▶ 1:15:08 Elena Verna Uh, we're also creating PLG course with, uh, ReForge that is gonna go into very nitty-gritty details of everything that I'm talking about to help you operationalize these concepts.
How to make better decisions and build a joyful career | Ada Chen Rekhi (Notejoy, LinkedIn)
- ▶ 43:58 Ada Chen Rekhi If you're trying to learn about a topic in a really robust way, let's say you want to learn about growth, maybe you should take a Reforge course and get access to all of the resources and the insights of the EIRs and, you know, the growth… 2 times in the scene
Thinking beyond frameworks | Casey Winters (Pinterest, Eventbrite, Airbnb, Tinder, Reddit, Grubhub)
- ▶ 0:19 Casey Winters Like I've created a bunch of, you know, frameworks on reforge, you know, I'm onboarding these UPMs. 2 times in the scene
- ▶ 4:48 Casey Winters For Reforge.
- ▶ 12:52 Casey Winters Like I've created a bunch of, you know, frameworks on Reforge, you know, I'm onboarding these UPMs. 2 times in the scene
- ▶ 17:28 Casey Winters There's a reason I've invested a ton of time in Reforge because I think it actually really does help people.
- ▶ 24:42 Casey Winters Well, I think if you thought the PM job was just filling in the latest, you know, Reforge or Shreyash framework and then getting, you know, that automatic FANG promotion every year and a half, then
Career frameworks, A/B testing, onboarding tips, selling to engineers | Laura Schaffer (Amplitude)
- ▶ 54:51 Laura Schaffer This is part of, um, the, the course that I teach at Reforge. 2 times in the scene
Behind the scenes of Calendly’s rapid growth | Annie Pearl (CPO)
- ▶ 3:57 Lenny Rachitsky We've crossed paths a little bit on Reforge, on Twitter, probably been at events that maybe we didn't know each other at yet, so I'm really excited to finally be chatting sort of real life in real time at least.
How to build your product strategy stack | Ravi Mehta (Tinder, Facebook, Tripadvisor, Outpace)
- ▶ 1:13 Lenny Rachitsky Ravi is one of my favorite writers and sharers of product wisdom, and he also helped create and teaches the Reforge programs on product leadership and product strategy, which is where we spend most of our time.
- ▶ 5:59 Ravi Mehta Shortly after that, I joined Brian Balfour, who's the CEO of Reforge at his first startup.
- ▶ 6:49 Ravi Mehta I spent about 18 months working with ReForge as an entrepreneur in residence or an executive in residence with ReForge, helping them build and launch the product leadership program and helping them launch the product strategy program. 3 times in the scene
- ▶ 17:49 Lenny Rachitsky So Reforge, you brought it up a couple times, and this kind of gets to what I want to spend the meat of our conversation around. 2 times in the scene
- ▶ 53:34 Ravi Mehta I've got a post on the Reforge blog.
How to price your product | Naomi Ionita (Menlo Ventures)
- ▶ 0:49 Lenny Rachitsky She was also an early contributor to Reforge when it was just getting started and helped create some of their early programs.
- ▶ 4:23 Lenny Rachitsky Wonderful things that you've done in your career, both at ReForward, which you'll touch on, and growth stuff, and then your VC life now. 2 times in the scene
Countdown of the top 10 episodes of the year
- ▶ 7:33 Lenny Rachitsky I want to shift a little bit to a post that you wrote that maybe is one of your more popular posts you wrote on the Reforge blog called why most analytics efforts fail.
Launching and growing a podcast | Chris Hutchins (All the Hacks, Wealthfront, Google)
- ▶ 17:47 Chris Hutchins So Reforge has this awesome product strategy, kind of product vision roadmap that levels them all up, which I really like as a, another resource. 2 times in the scene
How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)
- ▶ 49:45 Ben Williams We're big fans of Reforge, but we've also developed a bunch of internal programs to align and up level the teams.
How to build trust and grow as a product leader | Fareed Mosavat (Reforge, Slack, Instacart, Pixar)
- ▶ 0:40 Lenny Rachitsky Fareed Mostavat is the Chief Development Officer at Reforge, where he's been for over two and a half years.
- ▶ 4:24 Fareed Mosavat Today, I am the chief development officer at Reef
- ▶ 9:07 Lenny Rachitsky That's a great segue to ReForge, which I want to spend a little bit of time on. 10 times in the scene
- ▶ 13:52 Lenny Rachitsky So what's cool about your background working at Reforge and all the companies you've worked at is that you've seen a lot of PM careers go well and PM careers go 2 times in the scene
- ▶ 18:40 Fareed Mosavat Unsurprisingly, because Reforge is all about growth loops.
- ▶ 41:08 Fareed Mosavat So I don't want to overstate it, but it's all part of our product strategy program at ReForge is first feature work.
- ▶ 50:17 Lenny Rachitsky There's also this alternative track that I know you're passionate about and refor just become a beacon. 3 times in the scene
- ▶ 1:00:33 Fareed Mosavat And so you have to like that, I think to do some of this stuff, but I think there are things like our platform at Reforge will be able to do for these kinds of operators a long period of time to make that easier and easier.
- ▶ 1:03:40 Fareed Mosavat Obviously I do a ton of work at Reforge on our events. 2 times in the scene
How to build a high-performing growth team | Adam Fishman (Patreon, Lyft, Imperfect Foods)
- ▶ 5:10 Adam Fishman I'm an EIR at Reforge and a program partner, which means I create courses.
- ▶ 33:26 Lenny Rachitsky And I think partly I feel that too, because there's so much content and training for growth these days that somebody that has that background in your company and is already motivated and excited, and then can just learn, go to Reforge…
Developing a growth model + marketplace growth strategy | Dan Hockenmaier
- ▶ 15:34 Dan Hockenmaier I also think reforge, which is a product in grow school, which we both know has done 2 times in the scene
When to invest in new acquisition channels | Adam Grenier (Uber, MasterClass)
- ▶ 50:55 Adam Grenier Reforge has some classes on it.
- ▶ 1:08:24 Adam Grenier And so who knows, I may go back full time somewhere or whatnot, but right now, like the advising, investing, coaching kind of hybrid is the, uh, the, the term, I think it was Bayzad at ReForge used was, me as a service, uh, is my, my…
How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable)
- ▶ 1:05:54 Yuriy Timen He shows up in the Reforge chats a lot.
How to scrappily hire for, measure, and unlock growth | Crystal Widjaja, Gojek and Kumu
- ▶ 4:06 Lenny Rachitsky I think we were talking about Reforge and Epo.
- ▶ 28:27 Crystal Widjaja It wasn't like an explicit process until I worked with Reforge to build my data for PMs program. 3 times in the scene
- ▶ 39:57 Lenny Rachitsky I want to shift a little bit to a post that you wrote that maybe is one of your more popular posts you wrote on the Reforge blog called why most analytics efforts fail.
How to sell your ideas and rise within your company | Casey Winters, Eventbrite
- ▶ 44:25 Casey Winters Obviously I've built some programs for reforge around product strategy.