Amazon
includes Amazon Web Services, Amazon Kindle, Amazon Prime, Amazon Alexa, Amazon S3, Amazon Echo, Amazon Music, Amazon Redshift, Amazon EC2, Amazon Fresh, Amazon Honeycode, Amazon MGM Studios and 3 more
64 statements across 29 episodes · 24 bullish · 7 bearish · 28 people on the record · first statement Aug 18, 2022 by Arielle Jackson · said 494 times in 137 episodes since 2022 · across every show →
Mentions by year, the whole family
brought up most by Lenny Rachitsky (173), Bill Carr (29), Ian McAllister (17), Shishir Mehrotra (16), Madhavan Ramanujam (14), Jason Shah (13), Ronny Kohavi (11), Jason Feifer (9)
tap a year for its mentions
2026 15 mentions in 6 episodes 3 per episode
- How to be a CEO when AI breaks all the old playbooks | Sequoia CEO Coach Brian Halligan
- Why most AI products fail: Lessons from 50+ AI deployments at OpenAI, Google & Amazon
- A child psychologist’s guide to working with difficult adults | Dr. Becky Kennedy
- The surprising advice from a founder who built 2 unicorns | Jason Cohen (WP Engine)
- How to show up in any room with a low heart rate: Silicon Valley’s missing etiquette playbook
- The rise of the professional vibe coder (a new AI-era job)
- every mention in 2026, scene by scene →
2025 53 mentions in 33 episodes 2 per episode
- 35 years of product design wisdom from Apple, Disney, Pinterest and beyond | Bob Baxley
- From managing people to managing AI: The leadership skills everyone needs now | Julie Zhuo
- He saved OpenAI, invented the “Like” button, and built Google Maps: Bret Taylor (Sierra)
- Brian Chesky's secret mentor who scaled Airbnb (after dying 9 times & building a hotel empire)
- How have I been complicit in creating the conditions I say I don’t want? | Jerry Colonna
- What world-class GTM looks like in 2026 | Jeanne DeWitt Grosser (Vercel, Stripe, Google)
- Pricing your AI product: Lessons from 400+ companies and 50 unicorns | Madhavan Ramanujam
- The AI-native startup: 5 products, 7-figure revenue, 100% AI-written code. | Dan Shipper (Every)
- 25 more episodes that year, every mention in 2025 →
2024 81 mentions in 30 episodes 3 per episode
- Rituals of Great Decision-Making | Lenny & Friends Summit 2024
- Becoming a super IC: Lessons from 12 years as a PM individual contributor | Tal Raviv (Riverside)
- Lessons in product leadership and AI strategy from Glean, Google, Amazon, and Slack | Tamar Yehoshua
- Pattern Breakers: How to find a breakthrough startup idea | Mike Maples, Jr. (Partner at Floodgate)
- Conscious leadership: Unlocking vision, strategy and purpose | JM Nickels (Uber, Waymo, DoorDash)
- Rethinking SEO in the age of AI | Eli Schwartz (SEO advisor, author)
- 5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)
- Everything you’ve ever wanted to know about SAFe and the product owner role | Melissa Perri
- 22 more episodes that year, every mention in 2024 →
2023 213 mentions in 48 episodes 4 per episode
- Unpacking Amazon’s unique ways of working | Bill Carr (author of Working Backwards)
- The ultimate guide to A/B testing | Ronny Kohavi (Airbnb, Microsoft, Amazon)
- Product lessons from Waymo | Shweta Shrivastava (Waymo, Amazon, Cisco)
- How to get press for your product | Jason Feifer (editor in chief of Entrepreneur magazine)
- The science of product, big bets, and how AI is impacting the future of music | Gustav Söderström
- Mastering paid growth | Jonathan Becker (Thrive Digital)
- Reflections on a movement | Eric Ries (creator of the Lean Startup methodology)
- The full-stack PM | Anuj Rathi (Swiggy, Jupiter Money, Flipkart)
- 40 more episodes that year, every mention in 2023 →
2022 132 mentions in 20 episodes 7 per episode
- What it takes to become a top 1% PM | Ian McAllister (Uber, Amazon, Airbnb)
- Building a meaningful career | Jason Shah (Airbnb, Amazon, Microsoft, Alchemy)
- The art and science of pricing | Madhavan Ramanujam (Monetizing Innovation, Simon-Kucher)
- Developing a growth model + marketplace growth strategy | Dan Hockenmaier
- The rituals of great teams | Shishir Mehrotra, Coda, YouTube, Microsoft
- Launching and growing a podcast | Chris Hutchins (All the Hacks, Wealthfront, Google)
- How to work through fear, give hard feedback, and doing layoffs with grace | Matt Mochary
- Lessons from one of the world’s top executive recruiters | Lauren Ipsen (Daversa Partners, GC)
- 12 more episodes that year, every mention in 2022 →
Everything said about Amazon, oldest first
Aug 18, 2022 neutral
Sep 18, 2022 positive
Sep 18, 2022 neutral
Shah: Amazon gives new employees business writing classes and tip cards
“Every employee goes through actually like a business writing class after they started Amazon, they give you a little card with five tips that you're supposed to keep on your desk about Concision and specificity in the words you use.”
Sep 18, 2022 neutral
Nov 3, 2022 negative
Ipsen: Founders overgeneralize talent quality based on prestigious resume brands
“And just because someone has a brand on their resume at the right time, I think oftentimes CEOs and founders will do this thing where they kind of overgeneralize, well, You know, Amazon's prime team at this time was amazing or something like that. It's like th…”
Nov 20, 2022
McAllister: Amazon's 'working backwards' method works without the PR/FAQ format
“Teach that and write some posts about with templates and things like that, because it's a great way to start of like the press release has a paragraph about the problem. That's what you write, and then you write the solution paragraph, and then the customer qu…”
Nov 20, 2022
Jeff Bezos uses three specific criteria to evaluate new product investments
“And I sort of asked him like, what's your criteria for sort of investing in something new? And he said, well, it's like three things. One, is it a big idea? And then second, is it something we should be doing? So if maybe you have an idea, if you have this new…”
Nov 20, 2022 neutral
Nov 20, 2022 positive
McAllister: Product leadership requires operating existing products, not just building new ones
“Being a product leader is not just about building new things. It's about, you know, how well you run, which you've already built. And if you, If you're really paying attention to the product that you operate, it will give you ideas for things you could do to d…”
Nov 20, 2022 positive
McAllister: Leaders have more impact teaching mental models than giving prescriptive advice
“I think you'll have a lot more lasting effect if you could kind of abstract it to a degree and teach the lesson, because then that person will hopefully learn the lesson and can apply it to a bunch of future situations, and also understand the why more, and it…”
Dec 8, 2022 negative
Pricing low to drive growth is a fallacy without Amazon-like costs
“Often I see entrepreneurs who say, let's just price low to like grain, gain growth. That's a fallacy. I mean, if you don't have a business model that actually supports this compared to Amazon, then You probably know shouldn't be in a penetration strategy.”
Dec 11, 2022
May 21, 2023 neutral
Jun 11, 2023
Singhal: Early PMs should define their narrative before focusing on day-to-day execution
“And then maybe goal number two is having a story to tell to that next employer and that next, next. You know, what I worry about is sometimes when I'm in an interview, and you and I have probably done hundreds, and you're talking to someone, and then they talk…”
Jul 27, 2023 neutral
Nov 2, 2023 positive
Carr: Amazon developed nearly all core products and processes between 2003-2007
“This period of both product and process innovation actually occurred in this one narrow window of 2003 to 2007. During that window of time, all the products I just mentioned and all of the processes except for one Were all developed in this one four year perio…”
Nov 2, 2023 positive
Carr: Prioritizing Customers Over Revenue Is an Unprovable Article of Faith
“We had, as Jeff would say, we took it as an article of faith. If we served customers well, if we prioritized customers and delivered for them, we took it as an article of faith that then things like sales, Things like revenue and active customers and things li…”
Nov 2, 2023 positive
Carr: Amazon shielded early AWS and digital media teams with direct CEO oversight
“One was when we went to go build, you know, digital media and AWS, we put like two of our smartest, you know, leaders in the company on those things, Steve Kessel and Andy Jassy. And number two, they were meeting with Jeff regularly. Jeff was deeply engaged wi…”
Nov 2, 2023 neutral
Carr: Amazon required S-team plan alignment before granting team autonomy
“There's, there was an intense review process at Amazon where either, you know,
At some level, whether it be the vice president, senior vice president, or all the way up to the Jeff level and his direct reports called the S team, this plan would be reviewed and…”
Nov 2, 2023
Carr: A metric is an input if you control it and it impacts customers
“So, you know, you're doing input metrics. If it is do you control it? Meaning can you apply resources to make this thing better or worse? Is it, does it touch customers? It doesn't always have to touch customers, but if it is affecting the customer experience,…”
Nov 2, 2023 neutral
Nov 2, 2023 neutral
Nov 2, 2023 positive
Carr: Working with visionary executives requires identifying their core thinking vector
“And so there'd be times when even after we've had that discussion, I maybe still disagree, but then what I would do is I'd focus on, okay, well, what is the kernel or the core of like why Jeff thinks that we should do this? And I would focus on that kernel. I …”
Nov 2, 2023
Carr: Internal PR/FAQs must be data-rich without marketing hyperbole
“You don't wanna use like hyperbole and it would be like very factual, like with like, you know, numbers, like data rich document too. So so again, not like a real press release. A lot of like internal confidential data would be like in this press release.”
Nov 2, 2023 positive
Carr: Jim Collins' 'Good to Great' was Amazon's most influential management book
“I think that this was the single most influential and effective management book for our company, because what it caused Jeff to do, and I won't describe what, you know, most of you probably know what it is. If you don't know what it is, go read the good to gre…”
Nov 2, 2023 positive
Carr: Amazon senior engineers maintained cross-org duties to preserve functional excellence
“Effectively what it also meant is that anyone who is a, an engineering vice president, or in many cases, a director, they would often have Something else beyond their day job of some sort of subject matter expertise area where they would also contribute to the…”
Nov 2, 2023
Carr: Team members should commit once leaders show they understand the pushback
“Now that is the point at which as long as the disagreeer is hearing back from the leader that they understand their point of view, understand like why they are pushing back and seem to fully understand it. And they've taken that into consideration. That is the…”
Nov 2, 2023 positive
Carr: Single-threaded leadership requires permanent program ownership over temporary projects
“Fundamentally we've moved from what we called a project orientation to a program orientation. So project orientation means, oh, we're going to do this project to change our search result page and algorithm, and the project is defined in this way, and it's goin…”
Nov 2, 2023 negative
Carr: Compound metrics obscure the actions that drive business outcomes
“The problem is it's actually becomes totally meaningless. When you're measuring things, you're trying to understand, like, what actions or reactions are creating, you know, the good outputs that you want revenue, customer growth, but by putting them all togeth…”
Nov 2, 2023
Nov 2, 2023 negative
Carr: Fire Phone failed because 3D effects solved no meaningful customer problem
“I would argue this is a case where we made the mistake of what we had a technology solution in mind, which was three D effects. And then, and we took that solution and we're then in search of a problem. I don't think it's solved any meaningful problems for cus…”
Nov 2, 2023
Carr: Ideas outside existing org structures must be shelved or given dedicated owners
“When something came up, some idea that didn't neatly fit within my org structure, I couldn't necessarily delegate it to someone that this, there were only two things I could possibly do, which is just sort of set it aside altogether. Cause otherwise just be a …”
Nov 2, 2023 positive
Carr: Only 10 of Amazon's ~500 leadership goals tracked financial metrics
“And I can't remember exactly what year, something around like two South, 2007, 2008. They, you know, looked at that list, which is about 500 items long, by the way, and they counted it up. And of that list, Only 10 of them actually had a financial metric in it…”
Nov 2, 2023 neutral
Nov 2, 2023
Carr: PR/FAQ documents should develop through concentric circle reviews
“There's this iterative nature to writing PRFAQs where it's sort of a concentric circle review. Like you start off small, like with one author and with low fidelity writing these things, and then you start to share them with, you know, small group and get feedb…”
Nov 2, 2023 positive
Carr: Amazon tied executive compensation to stock price, not unit performance bonuses
“So there were no performance bonuses. So if I was running the book business and I had a killer year from a financial point of view, there was no like extra kicker for me. And if I ran the book business and it had a bad year, there was no financial penalty for …”
Nov 2, 2023 neutral
Carr: Cost Cutting Only Benefits Customers If Savings Lower Prices
“In itself, driving out costs, you know, doing things more efficiently doesn't inherently benefit customers because you could just choose to take more profit. It only does if you decide that I'm in doing so, I'm going to lower my prices to customers or provide …”
Nov 5, 2023 positive
Rachitsky: Amazon's six-page narrative is designed to expose flawed ideas early
“The narrative approach at Amazon, one of the benefits of that and the reasons they go there is partly for you to realize this is a bad idea before anyone even needs to give you feedback. And that's why they force you to write six pages in depth about your idea…”
Dec 7, 2023
Rathi: Working backwards is about building operational launch machinery, not just customer value
“My insight, or at least my, the way that I thought about this one is, it's not working backwards only from a customer value proposition. Will our customers love, love it, and will they pay for it, and is it noteworthy, and is it something that we should even b…”
Jan 14, 2024 positive
Evans: Beta testing and risk of leaks beat high-risk surprise launches
“The problem I came to say is the biggest thing I learned with surprise launches is that you're surprised by what doesn't work. And so I shifted the approach to let's do a lot of beta testing. We always Even if others don't agree quite and say, you're right. We…”
Jan 14, 2024
Evans: Amazon engineer rose from SDE II to Director in eight years
“One of my best people I ever worked with joined my team at Amazon as what we would call an SDE two, which in Amazon is a level five employee. He grew with me kind of following this process to a senior engineer. Then he switched to management and ran a small te…”
Jan 14, 2024 positive
Evans: You can earn executive promotions even after massive public blunders
“What I want people to understand is if I can get away with publicly failing One of the richest and most famous inventors on earth, and then get promoted and finish my career at Amazon very successfully, you can dig out of any hole. You just have to manage it r…”
Jan 14, 2024 positive
Evans authored Amazon's rule: an owner never says that's not my job
“And I propose these six words, which are an owner never says that's not my job. Maybe that's seven words. So. I propose this specific language as a part of it. And we sent off this draft and months go by, we hear nothing. And then one day the leadership princi…”
Jan 14, 2024 negative
Jan 14, 2024
Jan 14, 2024 positive
Apr 18, 2024 positive
Caldwell: Reading popular sales books gets founders 80% of the way
“I think a lot of founders are afraid of doing sales and they don't know how to do sales and they think they need these really experienced sales coaches and they need all this training. And I'll be like, well, go onto Amazon and Find the most popular sales book…”
Apr 28, 2024 negative
Beykpour: Amazon Burying Order Details in Confirmation Emails Is Customer-Hostile
“Amazon doesn't send you when you get older confirmation from Amazon, they intentionally bury the order details. It's like, click the link and authenticate to go see what you ordered. I don't give two shits what metrics that drive for Amazon. That is one of the…”
May 16, 2024
Jul 7, 2024 positive
Maples: Floodgate made 85x on Twitch despite forgetting they owned shares
“About 10 years ago, Twitch was acquired by Amazon for nine hundred and seventy million. And we made something like 85 times our money. And normally you'd think that's a really good thing. It was a good thing, but I had forgotten that I was even a shareholder a…”
Sep 19, 2024 neutral
Schwartz: Voice Assistants Failed Because They Provided Single Answers Without Choice
“One of the reasons I think these home assistants, whether it's from Google or Apple or Amazon have never taken off is because you don't have choice.
You talk to your Google and it gives you only one answer.
You talk to Amazon and it gives you only one answer.”
Sep 26, 2024 positive
Yehoshua: Jeff Bezos is by far the smartest person I've met
“He is by far the smartest person I've ever met in my life. In that, ah, I've worked with a lot of smart people, but his ability to go deep in any domain And nail that the core issue and remember, like we would have quarterly meetings and from quarter to quarte…”
Oct 6, 2024 neutral
Oct 31, 2024 positive
Great companies require named, templated rituals known by an employee's first Friday
“Great companies have a small list of golden rituals, and they have three tests. And he quickly rattled them off. Number one, they're named. Number two, every employee knows them by their first Friday. And number three, they're templated. And he quickly gave hi…”
Oct 31, 2024 neutral
Colin Bryar drafted Jeff Bezos's famous 2004 memo banning PowerPoint at Amazon
“Apparently he was the one that drafted this memo. He handed it to Jeff, sent it out. They didn't think it was going to be that big a deal, but of course the deal that not only changed all of Amazon, it probably changed every other company.”
Nov 3, 2024 negative
Nov 10, 2024 neutral
Rachitsky: Major tech companies hire product managers, not product owners
“Google has no product owners as far as they know. Amazon, Microsoft, Netflix, like no company you, you've heard of that's a tech company has a product owner. They have, or they're all product managers. They're all product managers.”
Jun 12, 2025 neutral
Baxley: Meta Is Still a Startup, But Amazon Is Not
“I had this other theory that a startup is still a startup until the founder moves aside. So by my definition of even meta is still a startup in a way that Amazon's not. And, you know, an Airbnb is still a startup in a way that Pinterest is not because Ben's mo…”
Jun 12, 2025 neutral
Jul 3, 2025 positive
Aug 3, 2025 neutral
May 31, 2026 bullish
Evans: Major tech incumbents are unlikely to be fundamentally disrupted by AI
“You can look at, you know, Google, Apple, Facebook, Amazon, and say, it's hard to see a problem for them, really, with all of this. You can certainly see questions for all of them and one of them may drop the ball, but it's worth, you know, kind of remembering…”
Jun 14, 2026 neutral