“Because if you can't tell me in two paragraphs why the customer you're building this for should care, then it's still work to do.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
(the analysis reads context, assessments check outside sources). how →
More from Jag Duggal
Insight
Nubank requires a 50% Sean Ellis score because Brazilians are culturally polite
“For us, our threshold isn't 40%. We've generally moved it up to 50%. I don't believe we have product market fit. Unless 50% of Brazilians are telling us they would be very disappointed because Brazilians are inherently polite more, more polite and more optimis…”
Jag DuggalMay 16, 2024▶ 16:22Be fundamentally different, not incrementally better | Jag Duggal (Nubank, Facebook, Google)
Insight
Giant platforms like Nubank and Google can mask failing products for years
“When you have a big app like new bank or places like Google and Facebook, you can make any product look great for months, if not years, because you have such a large customer base, you can always get them to try it with all sorts of basic techniques, but you'r…”
Jag DuggalMay 16, 2024▶ 30:09Be fundamentally different, not incrementally better | Jag Duggal (Nubank, Facebook, Google)
Insight
Duggal: Executives will still blame PMs if pressured products fail
“But if you genuinely believe it's not yet ready to scale your product, at the end of the day, the big mess is the thing you're still going to own. And we're all going to forget that we told you to scale the thing. We're all going to still blame you at the end …”
Jag DuggalMay 16, 2024▶ 33:46Be fundamentally different, not incrementally better | Jag Duggal (Nubank, Facebook, Google)
Insight
Duggal: Only Fundamentally Different Products Drive Word-of-Mouth Growth
“Again, it goes back to only fundamentally different gets customers to tell their friends.”
Jag DuggalMay 16, 2024▶ 52:40Be fundamentally different, not incrementally better | Jag Duggal (Nubank, Facebook, Google)
Disclosure
Nubank is attempting to build the first global bank on one codebase
“We are trying to build what we believe is the first global bank on a single code base.”
Jag DuggalMay 16, 2024▶ 1:05:08Be fundamentally different, not incrementally better | Jag Duggal (Nubank, Facebook, Google)
AssertionSupported
Duggal: Nubank achieved 94-95 NPS in Mexico and typical NPS in 70s-80s
“There are been, for example, in Mexico, we've recorded an NPS when we launched the first couple of years of 9495. Right. So yeah, which is way better than we got in Brazil, but our NPS scores skew in the seventies, eighties, and occasionally nineties.”
Jag DuggalMay 16, 2024▶ 17:12Be fundamentally different, not incrementally better | Jag Duggal (Nubank, Facebook, Google)
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