Insight certainty 4/5 debate potential 2/5

Duggal: Product concepts need more work if not explainable in two paragraphs

Jag Duggal · Be fundamentally different, not incrementally better | Jag Duggal (Nubank, Facebook, Google) · May 16, 2024 · at 13:31

Nubank CPO Jag Duggal explains their adaptation of Amazon's mock press release (PR/FAQ) technique before assigning engineers.

0:00 / 0:07exact quote · 7.7s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“Because if you can't tell me in two paragraphs why the customer you're building this for should care, then it's still work to do.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Jag Duggal

Insight
Nubank requires a 50% Sean Ellis score because Brazilians are culturally polite
“For us, our threshold isn't 40%. We've generally moved it up to 50%. I don't believe we have product market fit. Unless 50% of Brazilians are telling us they would be very disappointed because Brazilians are inherently polite more, more polite and more optimis…”
Jag Duggal May 16, 2024 ▶ 16:22 Be fundamentally different, not incrementally better | Jag Duggal (Nubank, Facebook, Google)
Insight
Giant platforms like Nubank and Google can mask failing products for years
“When you have a big app like new bank or places like Google and Facebook, you can make any product look great for months, if not years, because you have such a large customer base, you can always get them to try it with all sorts of basic techniques, but you'r…”
Jag Duggal May 16, 2024 ▶ 30:09 Be fundamentally different, not incrementally better | Jag Duggal (Nubank, Facebook, Google)
Insight
Duggal: Executives will still blame PMs if pressured products fail
“But if you genuinely believe it's not yet ready to scale your product, at the end of the day, the big mess is the thing you're still going to own. And we're all going to forget that we told you to scale the thing. We're all going to still blame you at the end …”
Jag Duggal May 16, 2024 ▶ 33:46 Be fundamentally different, not incrementally better | Jag Duggal (Nubank, Facebook, Google)
Insight
Duggal: Only Fundamentally Different Products Drive Word-of-Mouth Growth
“Again, it goes back to only fundamentally different gets customers to tell their friends.”
Jag Duggal May 16, 2024 ▶ 52:40 Be fundamentally different, not incrementally better | Jag Duggal (Nubank, Facebook, Google)
Disclosure
Nubank is attempting to build the first global bank on one codebase
“We are trying to build what we believe is the first global bank on a single code base.”
Jag Duggal May 16, 2024 ▶ 1:05:08 Be fundamentally different, not incrementally better | Jag Duggal (Nubank, Facebook, Google)
Assertion Supported
Duggal: Nubank achieved 94-95 NPS in Mexico and typical NPS in 70s-80s
“There are been, for example, in Mexico, we've recorded an NPS when we launched the first couple of years of 9495. Right. So yeah, which is way better than we got in Brazil, but our NPS scores skew in the seventies, eighties, and occasionally nineties.”
Jag Duggal May 16, 2024 ▶ 17:12 Be fundamentally different, not incrementally better | Jag Duggal (Nubank, Facebook, Google)
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 300 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.