Amazon, every mention
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every year anyone Lenny Rachitsky 173Bill Carr 29Ian McAllister 17Shishir Mehrotra 16Madhavan Ramanujam 14Jason Shah 13Ronny Kohavi 11Jason Feifer 9Jonathan Becker 7Gustav Söderström 7
Verbatim, from the transcripts: the passages where Amazon comes up
How to be a CEO when AI breaks all the old playbooks | Sequoia CEO Coach Brian Halligan
- ▶ 13:21 Lenny Rachitsky Then the Amazon group.
- ▶ 15:08 Lenny Rachitsky Uh, kind of what I'm taking away here is people see all these fancy logos, amazing person, VP, this, that, Salesforce, Amazon, Google, whatever.
- ▶ 26:48 Brian Halligan You know, in the night in like the nineties or 2000, you go to Amazon, there are four or 5000 toothbrushes.
- ▶ 26:58 Brian Halligan And even technology, AWS just made it easier to start a software company.
The rise of the professional vibe coder (a new AI-era job)
- ▶ 3:20 Lenny Rachitsky Product, design, and research teams at companies like Amazon and Duolingo are already using Strela for Figma prototype testing, concept validation, and customer journey research, getting insights overnight.
A child psychologist’s guide to working with difficult adults | Dr. Becky Kennedy
- ▶ 3:54 Lenny Rachitsky Book and attend a meeting at merge.dev slash Lenny, and they'll send you a 50 dollar Amazon gift card.
- ▶ 1:21:38 Lenny Rachitsky And what's it called for people to look at up on Amazon or wherever they want to buy?
The surprising advice from a founder who built 2 unicorns | Jason Cohen (WP Engine)
- ▶ 4:53 Lenny Rachitsky Product, design, and research teams at companies like Amazon and Duolingo are already using Strela for Figma prototype testing, concept validation, and customer journey research, getting insights overnight instead of waiting for the next…
- ▶ 1:03:38 Jason Cohen So you're right, but it would be as a product manager, it would be 10 times more valuable for you to think of something like that.
How to show up in any room with a low heart rate: Silicon Valley’s missing etiquette playbook
- ▶ 43:00 Lenny Rachitsky It's like the Kindle.
- ▶ 1:16:35 Sam Lessin Ooh, okay, so let me pull up my list, because I, I gotta pull up my Kindle for this.
Why most AI products fail: Lessons from 50+ AI deployments at OpenAI, Google & Amazon
- ▶ 1:40 Lenny Rachitsky Ash was an early AI researcher at Alexa and Microsoft and has published over 35 research papers.
- ▶ 1:46 Lenny Rachitsky Together, they've led and supported over 50 AI product deployments across companies like Amazon, Databricks, OpenAI, Google, and both startups and large enterprises.
- ▶ 3:47 Lenny Rachitsky Book and attend a meeting at merge.dev slash Lenny, and they'll send you a 50 dollar Amazon gift card.
- ▶ 4:39 Lenny Rachitsky Product, design, and research teams at companies like Amazon and Duolingo are already using Strela for Figma prototype testing, concept validation, and customer journey research, getting insights overnight instead of waiting for the next…
The new AI growth playbook for 2026 | How Lovable hit $200M ARR in one year
- ▶ 1:29:23 Elena Verna It like reminded me of, uh, in-person Amazon.
The $1B Al company training ChatGPT, Claude & Gemini on the path to responsible AGI | Edwin Chen
- ▶ 35:21 Edwin Chen And then suddenly AWS goes down and Slack goes down.
Why AI is disrupting traditional product management | Tomer Cohen (LinkedIn CPO)
- ▶ 1:00:58 Tomer Cohen So in my car right now, there's Alexa built in, which is great because the kids can ask for songs all day long, and it, it's, it's a, it's a whole show inside of the car.
What world-class GTM looks like in 2026 | Jeanne DeWitt Grosser (Vercel, Stripe, Google)
- ▶ 53:29 Jeanne DeWitt Grosser Um, you know, good thing to do, and, but they, they stop there, and particularly if you're selling into a slightly larger company, doing things like, um, you know, AWS calls it well-architected guides, um, or blueprints.
- ▶ 1:04:50 Jeanne DeWitt Grosser Super different from a crypto company where, you know, you might be running soup to nuts on AWS.
A guide to difficult conversations, building high-trust teams, and designing a life you love
- ▶ 59:51 Rachel Lockett I have a Kindle, I got all the things, but a physical book on the couch is the best.
From managing people to managing AI: The leadership skills everyone needs now | Julie Zhuo
- ▶ 57:21 Lenny Rachitsky Beyond analytics events, their data warehouse enables you to sync data from your Postgres database, Stripe, HubSpot, S-III, and many more sources.
- ▶ 1:18:22 Julie Zhuo So it'll be like Justin Bieber's hit or like Gundam style, but they've changed the lyrics.
- ▶ 1:35:25 Julie Zhuo So if you buy one, I cannot guarantee that it's gonna have the new content, but certainly the Kindle and the paperback will have all of the new content.
- ▶ 1:35:43 Lenny Rachitsky I imagine, available on Amazon, all your local retailers?
Why experts writing AI evals is creating the fastest-growing companies in history | Brendan Foody
- ▶ 56:34 Brendan Foody and then my AWS company, uh, were the two that, that I sort of scaled up.
How AI is reshaping the product role | Oji and Ezinne Udezue
- ▶ 1:05:12 Oji Udezue So this is a note for the companies, but you can buy it on Amazon.
The one question that saves product careers | Matt LeMay
- ▶ 1:31:17 Matt LeMay Um, you can find it at all the places where you find books on Amazon.
Inside ChatGPT: The fastest growing product in history | Nick Turley (OpenAI)
- ▶ 51:45 Lenny Rachitsky Beyond analytics events, their data warehouse enables you to sync data from your Postgres database, Stripe, HubSpot, S-III, and many more sources.
Brian Chesky's secret mentor who scaled Airbnb (after dying 9 times & building a hotel empire)
- ▶ 50:04 Chip Conley Uh, in fact, Airbnb saw it, I think when with Amazon people, um, Apple people have resonated pretty well at, at, at, uh, Airbnb, Amazon people less so. 3 times in the scene
He saved OpenAI, invented the “Like” button, and built Google Maps: Bret Taylor (Sierra)
- ▶ 39:02 Bret Taylor That is now trivial with Amazon Web Services, and, and that technical mode is, is comically narrow, but the product mode is, is quite, quite large.
- ▶ 54:36 Bret Taylor So, uh, if you look at the infrastructure as a service market and the cloud tooling market, like the Confluent and Databricks and stuff like a lot of the, um, Amazon and Azure and others have competing products in those areas because… 2 times in the scene
- ▶ 57:03 Bret Taylor You know, nowadays, like, you know, no one asks about that, because you can just spin up a database in AWS or Azure, and it's like, no problem.
Pricing your AI product: Lessons from 400+ companies and 50 unicorns | Madhavan Ramanujam
- ▶ 1:08:32 Madhavan Ramanujam You can also go to Amazon. 2 times in the scene
Anthropic co-founder: AGI predictions, leaving OpenAI, what keeps him up at night | Ben Mann
The AI-native startup: 5 products, 7-figure revenue, 100% AI-written code. | Dan Shipper (Every)
- ▶ 11:48 Lenny Rachitsky I'm on my Kindle.
- ▶ 40:59 Lenny Rachitsky Beyond analytics events, their data warehouse enables you to sync data from your Postgres database, Stripe, HubSpot, S-III, and many more sources.
Solo founder, $80M exit, 6 months: The Base44 bootstrapped startup success story | Maor Shlomo
- ▶ 1:05:16 Maor Shlomo Sponsor requests, because it went all over social, and all of a sudden, I found myself with a very, like, nice, back then, like, smaller business partnering up with Amazon, with Google, with MongoDB, with Deloitte, like, with really great…
- ▶ 1:09:10 Maor Shlomo it's like a very like built on top of AWS.
I’ve run 75+ businesses. Here’s why you’re probably chasing the wrong idea. | Andrew Wilkinson
- ▶ 24:48 Andrew Wilkinson That it can happen, but would it be easier to start Instacart, Amazon, or Coupang, or would it be easier to start an enterprise SaaS software company?
Naming expert shares process for creating billion-dollar brands: Vercel, Azure, Windsurf, Sonos
- ▶ 42:25 Andrew Luo We support all of the trickiest file integrations, SFTP, S three, and even email.
How to build a team that can “take a punch” | Hilary Gridley (Head of Core Product, Whoop)
- ▶ 1:47:02 Lenny Rachitsky I'm realizing because I'm reading on the Kindle, like only 12%.
35 years of product design wisdom from Apple, Disney, Pinterest and beyond | Bob Baxley
- ▶ 12:32 Bob Baxley So by my definition of, uh, even meta is still a startup in a way that Amazon's not.
- ▶ 17:04 Bob Baxley Um, and I don't get the sense that Amazon does.
- ▶ 52:54 Bob Baxley So we watched them go through like eBay and Williams-Sonoma and Amazon or something like that.
- ▶ 1:02:56 Bob Baxley Amazon to be the earth's most customer centric company. 2 times in the scene
Mercado Libre: 18k engineers, 30k deploys a day, & their own fleet of planes | Sebastian Barrios
- ▶ 4:01 Lenny Rachitsky Book and attend a meeting at merge.dev slash Lenny and receive a 50 dollar Amazon gift card.
Anthropic's CPO on what comes next | Mike Krieger (co-founder of Instagram)
- ▶ 32:01 Andrew Luo We support all of the trickiest file integrations, SFTP, S three, and even email.
Unconventional product lessons from Binance, N26, Google, more | Mayur Kamat (CPO at N26)
- ▶ 54:03 Mayur Kamat It's, it's a massive market, but it's still, like, all the company that need online hosting.
Microsoft CPO: If you aren’t prototyping with AI you’re doing it wrong | Aparna Chennapragada
- ▶ 40:50 Aparna Chennapragada So if you look at like Alexa and like Siri and Google Assistant and all these things, they had a very promising broad interface.
How Palantir built the ultimate founder factory | Nabeel S. Qureshi (founder, writer, ex-Palantir)
- ▶ 40:50 Andrew Luo We support all of the trickiest file integrations, SFTP S three, and even email.
- ▶ 55:38 Nabeel S. Qureshi So JDBC, S three buckets, whatever you want, and it can pull that, it can, it allows you to kind of look into the data, maybe preview the first 20 rows, and then it allows you, when you're ready to set up a schedule,
How have I been complicit in creating the conditions I say I don’t want? | Jerry Colonna
- ▶ 39:59 Andrew Luo We support all of the trickiest file integrations, SFTP, S three, and even email.
- ▶ 44:16 Jerry Colonna When, when my first book came out, Dan Harris, who's a really good friend and client and 10% happy, said to me, uh, don't read the Amazon reviews.
- ▶ 1:20:49 Lenny Rachitsky We'll link to Amazon.
The rise of Cursor: The $300M ARR AI tool that engineers can’t stop using | Michael Truell
- ▶ 31:18 Andrew Luo We support all of the trickiest file integrations, SFTP, S three, and even email.
Inside monday.com’s transformation: Radical transparency, impact over output, & the path to $1B ARR
- ▶ 32:02 Lenny Rachitsky You know, obviously Amazon's famous for working backwards.
Building a magical AI code editor used by over 1m developers in 4 months: Inside Windsurf
- ▶ 6:12 Varun Mohan And in that case, what we should go out and do is build the next great apps like Google, like Amazon, and we vertically integrated and actually took our infrastructure, our inference infrastructure to go out and build Kodium.
Everyone’s an engineer now: Inside v0’s mission to create 100 million builders | Guillermo Rauch
- ▶ 30:33 Guillermo Rauch One of the bets that I made early on with Vercel that really paid off is we, Vercel, maybe as a metaphor, is like AWS in easy mode for a lot of people.
OpenAI’s CPO on how AI changes must-have skills, moats, coding, startup playbooks, more | Kevin Weil
- ▶ 1:05:23 Kevin Weil Um, they have full conversations with ChatGPT and Alexa and everything else.
- ▶ 1:23:14 Kevin Weil Um, and now Amazon has it, uh, as they're in like the third season of it.
Become a better communicator: Specific frameworks to improve your clarity, influence, and impact
- ▶ 31:41 Lenny Rachitsky This is very much along the lines of the whole Amazon six page memo where Jeff Bezos just kind of realized if you can't write it out as a long memo and explain yourself in prose, you, you don't actually know what you're saying.
A better way to plan, build, and ship products | Ryan Singer (creator of “Shape Up")
- ▶ 4:29 Lenny Rachitsky Book and attend a meeting at merge.dev slash Lenny and receive a 50 dollar Amazon gift card.
How a great founder becomes a great CEO | Jonathan Lowenhar (co-founder of Enjoy The Work)
- ▶ 1:07:59 Jonathan Lowenhar I even like the Amazon, like take the 1:10 minutes of a meeting.
- ▶ 1:12:17 Jonathan Lowenhar Amazon just sold books.
Identify your bullseye customer in one day | Michael Margolis (UX Research Partner at GV)
- ▶ 0:14 Michael Margolis Amazon started just selling books or Facebook was just profiles for college students.
- ▶ 10:12 Michael Margolis Amazon started just selling books or Facebook was just profiles for college students, et cetera, et cetera.
Everything you’ve ever wanted to know about SAFe and the product owner role | Melissa Perri
- ▶ 11:10 Melissa Perri They were in all of these companies, Amazon, and they were born out of this business role.
- ▶ 1:02:48 Lenny Rachitsky Amazon, Microsoft, Netflix, like no company you, you've heard of that's a tech company has a product owner.
- ▶ 1:20:44 Melissa Perri So the way that you do it is going to be slightly different than the way that Amazon runs or the way that Google runs.
Breaking the rules of growth: Why Shopify bans KPIs, optimizes for churn, and prioritizes intuition
- ▶ 3:15 Archie Abrams So basically if you're not buying, you know, on Amazon or Walmart, you're probably buying on a Shopify powered store and behind the scenes,
Just evil enough: Subversive marketing strategies for startups | Alistair Croll
- ▶ 1:09:39 Alistair Croll And honestly, I mean, this is another thing we didn't really talk about the reality of branding on Amazon. 2 times in the scene
- ▶ 1:14:16 Alistair Croll Uh, we're actually gonna do a bunch of webinars, um, for people who pre-order because we see their email addresses, unlike when you just buy it on Amazon.
Rituals of Great Decision-Making | Lenny & Friends Summit 2024
- ▶ 0:49 Shishir Mehrotra Places like Zynga, Amazon, many other great companies. 2 times in the scene
- ▶ 6:15 Shishir Mehrotra And the night before, I ended up reading a paper from another team, from the Google Shopping team, and they had gone and done all this research on why people were choosing Amazon over Google Shopping. 3 times in the scene
- ▶ 9:06 Shishir Mehrotra Uh, Colin was, uh, former chief of staff to Jeff Bezos at Amazon. 4 times in the scene
Meta’s head of product on working with Mark Zuckerberg, early growth tactics, and more | Naomi Gleit
- ▶ 1:15:56 Lenny Rachitsky W-A-O-A-W sleep mask on Amazon.
How to see like a designer: The hidden power of typography and logos | Jessica Hische
- ▶ 43:57 Lenny Rachitsky Book and attend a meeting at merge.dev slash Lenny and receive a 50 dollar Amazon gift card.
Conscious leadership: Unlocking vision, strategy and purpose | JM Nickels (Uber, Waymo, DoorDash)
- ▶ 45:51 JM Nickels The whole Amazon thing, if you have the, you know, the three page or seven page narrative, it's, you know, written with the clarity of angels singing from on high.
- ▶ 48:35 JM Nickels So the analogy I use is like Uber is to Amazon as DoorDash is to Shopify, if that makes sense, right? 3 times in the scene
Thinking like a gardener, slime mold, the adjacent possible: Product advice from Alex Komoroske
- ▶ 44:39 Alex Komoroske AWS has picked the exact opposite thing. 2 times in the scene
Lessons in product leadership and AI strategy from Glean, Google, Amazon, and Slack | Tamar Yehoshua
- ▶ 1:05 Lenny Rachitsky She also spent five years at Amazon as director of engineering and vice president at A-Nine.com.
- ▶ 8:02 Lenny Rachitsky So on this last point about understanding people, is there an example of this in either a product you built of just like, oh, here's something I noticed about someone using Slack or Google or Amazon that changed the way I think about…
- ▶ 26:41 Tamar Yehoshua I was very lucky to join Amazon early when I still, like, I had quarterly meetings with Jeff Bezos. 3 times in the scene
- ▶ 26:48 Tamar Yehoshua And this was before AWS launched, so it was before Amazon was known in the valley.
Becoming a super IC: Lessons from 12 years as a PM individual contributor | Tal Raviv (Riverside)
- ▶ 13:53 Lenny Rachitsky I think Amazon, I think, has that, too. 2 times in the scene
- ▶ 53:35 Tal Raviv And I got to work shoulder to shoulder with people who came from Apple, YouTube, Salesforce, Facebook, you know, Slack, Amazon, Stripe.
- ▶ 59:11 Tal Raviv I would understand that, um, not every checkout process, you know, is the same psychology as Groupon or, you know, Amazon or Booking.com. 4 times in the scene
- ▶ 1:21:19 Lenny Rachitsky So there's a few on Amazon and we'll link to it in the show notes, but it's just called listen.
Rethinking SEO in the age of AI | Eli Schwartz (SEO advisor, author)
- ▶ 1:24:15 Eli Schwartz So one of the reasons I think these home assistants, whether it's from Google or Apple or Amazon have never taken off is because you don't have choice. 3 times in the scene
- ▶ 1:54:08 Eli Schwartz So if you search product led SEO, my, my own personal website, which does not have the best domain authority, it outranks Amazon.
The things engineers are desperate for PMs to understand | Camille Fournier (“The Manager’s Path”)
- ▶ 1:12:25 Camille Fournier Um, I think it's actually pre-order on Amazon now.
- ▶ 1:12:35 Camille Fournier Um, but, uh, I think the, I think the release, I don't know exactly when the Kindle release will be, but we're still in copy edits, but it should be done pretty soon.
Land your dream job in today’s market: negotiation tactics, job search councils, more | Phyl Terry
- ▶ 16:05 Phyl Terry Two of them were product leaders, both they had met at Amazon and then he gone to have great careers.
- ▶ 52:02 Phyl Terry I was talking to a senior guy at Amazon who's hired more than 2000 product leaders and others.
How LinkedIn became interesting: The inside story | Tomer Cohen (CPO at LinkedIn)
- ▶ 35:28 Lenny Rachitsky Book and attend a meeting at merge.dev slash Lenny and receive a 50 dollar Amazon gift card.
How to consistently go viral: Nikita Bier’s playbook for winning at consumer apps
- ▶ 1:10:19 Lenny Rachitsky Like AWS credits? 2 times in the scene
Improve strategy, influence, and decision-making by understanding your brain | Evan LaPointe
- ▶ 2:09:26 Evan LaPointe You can find it on Amazon.
- ▶ 2:09:28 Evan LaPointe A lot of them you can just get on your Kindle for a lot cheaper than the, you know, the, the library decorating version of it.
How embracing your emotions will accelerate your career | Joe Hudson (Art of Accomplishment)
- ▶ 38:26 Joe Hudson It's like, like, you know, Jeff Bezos made up Amazon.
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