Gorkem: Hosting LLMs is a bad business due to Google search competition
Gorkem Yurtseven · A Technical History of Generative Media · Sep 8, 2025 · at 8:50
Gorkem Yurtseven, co-founder of Fal.ai, explains why Fal avoided hosting language models and instead focused exclusively on generative media and diffusion inference.
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“Language models, hosting language models is not a good business. At the time we thought, okay, we are going to be competing against OpenAI and Anthropic and all these labs. Turned, turned out that it was even worse because the killer application of language models is search and you are competing against Google at the end. And Google can basically give this for free if they can, because it's so important for them and, you know, it threatens their business right away.”
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