Employee-generated content is replacing ineffective influencer marketing strategies
Yasser Elsaid · ⚡️ Competing with ChatGPT and Sierra, building a $10M ARR company — Yasser Elsaid, Founder, Chatbase · May 2, 2026 · at 30:50
Yasser Elsaid, founder of Chatbase, discusses go-to-market strategies and organic brand growth via employee-generated content.
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“I think EGC is very underrated. I think that's the new influencer marketing. Influencer marketing, I feel like, doesn't work anymore. So I think that's, yeah, that's the new thing.”
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