Joon Sung Park, co-founder and CEO of Simile AI, explains the technical boundary between when agent developers need to adjust model weights versus when prompting is sufficient.
“My intuition behind the actual, when do you train or even post train a model versus just prompt a model is if the model has to learn the underlying physics of the world that it's operating in. So it has to learn new social physics. The places where it doesn't have to train is it already has the physics. We trust the physics. It already has the base statistics, but it's just trying to react to an environment. Then I think you can just prompt your way into getting the, you know, actions out of it.”
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More from Joon Sung Park
Opinion
Park: Public LLMs lack real human social physics due to web data bias
“I don't think the model has yet, at least the models that are out in the open, has yet learned the complete mapping of social physics of humanity. This actually is one of the core thesis of simile, right? And one of the core reason why that is the case is if y…”
Joon Sung ParkAug 21, 2026▶ 11:49Simulating Humanity: from Generative Agents to 8 Billion Digital Twins — Joon Sung Park, Simile AI
AssertionSupported
Park: Generative agent digital twins replicate human behavior at 85% accuracy
“And this is where we basically could replicate people's behaviors and attitudes, 85% as accurately as people would replicate their own. So that actually was the first really paper that gave this validated results that we can actually model individuals in an ac…”
Joon Sung ParkAug 21, 2026▶ 29:20Simulating Humanity: from Generative Agents to 8 Billion Digital Twins — Joon Sung Park, Simile AI
AssertionNot checkable as stated
Park: Frontier models hit only 20-30% accuracy predicting niche human behavior
“Where in some cases, the model performance of frontier models go all the way down to 20, 30%. Especially if you go into that more niche population on topics that our customers will actually care about. On more gen pop, it might be around 50 to 60%.”
Joon Sung ParkAug 21, 2026▶ 31:17Simulating Humanity: from Generative Agents to 8 Billion Digital Twins — Joon Sung Park, Simile AI
PredictionNot checkable as stated
Park: Future simulations will cost as much to run as training models
“My hunch here is I do think in the next Some number of years, we will start creating simulations that will actually cost as much as training a foundation model.”
Joon Sung ParkAug 21, 2026▶ 49:58Simulating Humanity: from Generative Agents to 8 Billion Digital Twins — Joon Sung Park, Simile AI
Insight
Park: Agent simulations beat multi-year field trials via instant repeated execution
“This is the reason why you want to run a simulation. You spend five years, forty million dollars on this one study and have one finding. But if you can run simulation many, many times instantly, then that's the value.”
Joon Sung ParkAug 21, 2026▶ 1:05:16Simulating Humanity: from Generative Agents to 8 Billion Digital Twins — Joon Sung Park, Simile AI
Insight
Park: Accurate human simulation models must precede complex automation agents
“This technology around simulation, creating accurate representation of people ought to precede the more complex agents that would automate the world that we live in.”
Joon Sung ParkAug 21, 2026▶ 8:32Simulating Humanity: from Generative Agents to 8 Billion Digital Twins — Joon Sung Park, Simile AI
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