Mar 27, 2024 · 49m · latent-space

Why Google failed to make GPT-3 -- with David Luan of Adept

David Luan · 33m spoken Shawn Wang · 6m spoken Alessio Fanelli · 4m spoken
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Adept founder and former OpenAI VP David Luan discusses the organizational history of frontier AI scaling, why Google missed building GPT-3, and Adept's technical vision for multimodal autonomous agents that execute complex enterprise workflows.

How this conversation actually went

Every chapter scored 0–10 on four independent dynamics. Hover any point for the reasoning behind the score. The hosts hold 24.7% of the talking time here. How this is scored →

The hosts as informed peer 4.3 Guest teaching 4.5 Guest disagreement 1.3 The hosts pushing back 1.1
05100:0015:0030:0045:000:56–4:18 · The hosts as informed peer 4/10 David Luan's Career and AI Research Eras Swyx introduces David Luan with precise background facts covering Dextro, Axon, OpenAI, and Google Brain. Luan expands with historical framing on research eras and the organizational shift toward big, coordinated research swings.4:19–6:54 · The hosts as informed peer 3/10 Redefining AGI and Behavioral Cloning vs. Reinforcement Learning Fanelli prompts Luan regarding the shift from RL in Dota to large language models. Luan reframes standard definitions of AGI away from human replacement and explains LLMs as universal behavioral cloning of human knowledge.6:55–10:56 · The hosts as informed peer 5/10 Why Google Failed to Build GPT-3 Swyx brings up specific historical details like Alec Radford's early transformer work and Noam Shazeer's trillion-parameter ambition. Luan explains Google's internal failure to produce GPT-3 due to the decentralized brain credit marketplace.10:56–15:19 · The hosts as informed peer 4/10 Hardware Optimization with NVIDIA and the Microsoft Pitch Swyx references early NVIDIA DGX hardware deliveries and architectural decisions around scaling. Luan shares technical anecdotes about quad sparsity on A100s, writing sparse modeling sections for papers, and pitching Satya Nadella.15:19–22:24 · The hosts as informed peer 5/10 Adept's Enterprise Mission and the High-Reliability Agent Standard Fanelli challenges Luan's positioning by contrasting Adept's augmentation approach with 'services as software' that fully replace human roles. Luan argues that augmentation creates a superior data flywheel and prevents catastrophic enterprise errors.22:25–30:22 · The hosts as informed peer 5/10 The Shift in Public Agent Narratives and Multimodal Architectures Swyx and Fanelli probe why Adept is increasing publicity and point out VC skepticism around diluted agent branding. Luan explains why commodity foundation models must be paired with enterprise-focused multimodal pre-training.30:23–34:38 · The hosts as informed peer 4/10 The Agent Interaction Layer and Desktop Control Fanelli asks how models should interact with software given UI versus API trade-offs. Luan provides a historical analogy to DOS and Windows 3.1, arguing that OS-level computer control is necessary because APIs do not cover arbitrary end-to-end workflows.34:39–40:28 · The hosts as informed peer 6/10 Autonomous Vehicles Analogy and Navigating Reliability vs Generality Swyx presses Luan on the tension between generality and enterprise reliability, questioning if fine-tuning per client compromises AGI. Luan deflects specific proprietary practices while defending broader data formulation across the Pareto frontier.40:28–47:56 · The hosts as informed peer 5/10 Vertical Integration Defensibility and Grounded Agent Benchmarks Fanelli relays an audience question regarding GPT-4 Vision commoditization and asks how Adept differentiates against Imbue. Luan explains that pure-play foundation models will get commoditized, highlighting Adept's vertically integrated, customer-grounded evals.47:58–48:59 · The hosts as informed peer 2/10 Final Thoughts on Compute, Data, and Industrialization Swyx invites concluding thoughts, prompting Luan to deliver a short summary on the industrialization era of AI driven primarily by compute and data efficiency.0:56–4:18 · Guest teaching 3/10 David Luan's Career and AI Research Eras Swyx introduces David Luan with precise background facts covering Dextro, Axon, OpenAI, and Google Brain. Luan expands with historical framing on research eras and the organizational shift toward big, coordinated research swings.4:19–6:54 · Guest teaching 6/10 Redefining AGI and Behavioral Cloning vs. Reinforcement Learning Fanelli prompts Luan regarding the shift from RL in Dota to large language models. Luan reframes standard definitions of AGI away from human replacement and explains LLMs as universal behavioral cloning of human knowledge.6:55–10:56 · Guest teaching 5/10 Why Google Failed to Build GPT-3 Swyx brings up specific historical details like Alec Radford's early transformer work and Noam Shazeer's trillion-parameter ambition. Luan explains Google's internal failure to produce GPT-3 due to the decentralized brain credit marketplace.10:56–15:19 · Guest teaching 4/10 Hardware Optimization with NVIDIA and the Microsoft Pitch Swyx references early NVIDIA DGX hardware deliveries and architectural decisions around scaling. Luan shares technical anecdotes about quad sparsity on A100s, writing sparse modeling sections for papers, and pitching Satya Nadella.15:19–22:24 · Guest teaching 5/10 Adept's Enterprise Mission and the High-Reliability Agent Standard Fanelli challenges Luan's positioning by contrasting Adept's augmentation approach with 'services as software' that fully replace human roles. Luan argues that augmentation creates a superior data flywheel and prevents catastrophic enterprise errors.22:25–30:22 · Guest teaching 5/10 The Shift in Public Agent Narratives and Multimodal Architectures Swyx and Fanelli probe why Adept is increasing publicity and point out VC skepticism around diluted agent branding. Luan explains why commodity foundation models must be paired with enterprise-focused multimodal pre-training.30:23–34:38 · Guest teaching 5/10 The Agent Interaction Layer and Desktop Control Fanelli asks how models should interact with software given UI versus API trade-offs. Luan provides a historical analogy to DOS and Windows 3.1, arguing that OS-level computer control is necessary because APIs do not cover arbitrary end-to-end workflows.34:39–40:28 · Guest teaching 4/10 Autonomous Vehicles Analogy and Navigating Reliability vs Generality Swyx presses Luan on the tension between generality and enterprise reliability, questioning if fine-tuning per client compromises AGI. Luan deflects specific proprietary practices while defending broader data formulation across the Pareto frontier.40:28–47:56 · Guest teaching 5/10 Vertical Integration Defensibility and Grounded Agent Benchmarks Fanelli relays an audience question regarding GPT-4 Vision commoditization and asks how Adept differentiates against Imbue. Luan explains that pure-play foundation models will get commoditized, highlighting Adept's vertically integrated, customer-grounded evals.47:58–48:59 · Guest teaching 3/10 Final Thoughts on Compute, Data, and Industrialization Swyx invites concluding thoughts, prompting Luan to deliver a short summary on the industrialization era of AI driven primarily by compute and data efficiency.0:56–4:18 · Guest disagreement 1/10 David Luan's Career and AI Research Eras Swyx introduces David Luan with precise background facts covering Dextro, Axon, OpenAI, and Google Brain. Luan expands with historical framing on research eras and the organizational shift toward big, coordinated research swings.4:19–6:54 · Guest disagreement 2/10 Redefining AGI and Behavioral Cloning vs. Reinforcement Learning Fanelli prompts Luan regarding the shift from RL in Dota to large language models. Luan reframes standard definitions of AGI away from human replacement and explains LLMs as universal behavioral cloning of human knowledge.6:55–10:56 · Guest disagreement 1/10 Why Google Failed to Build GPT-3 Swyx brings up specific historical details like Alec Radford's early transformer work and Noam Shazeer's trillion-parameter ambition. Luan explains Google's internal failure to produce GPT-3 due to the decentralized brain credit marketplace.10:56–15:19 · Guest disagreement 0/10 Hardware Optimization with NVIDIA and the Microsoft Pitch Swyx references early NVIDIA DGX hardware deliveries and architectural decisions around scaling. Luan shares technical anecdotes about quad sparsity on A100s, writing sparse modeling sections for papers, and pitching Satya Nadella.15:19–22:24 · Guest disagreement 2/10 Adept's Enterprise Mission and the High-Reliability Agent Standard Fanelli challenges Luan's positioning by contrasting Adept's augmentation approach with 'services as software' that fully replace human roles. Luan argues that augmentation creates a superior data flywheel and prevents catastrophic enterprise errors.22:25–30:22 · Guest disagreement 2/10 The Shift in Public Agent Narratives and Multimodal Architectures Swyx and Fanelli probe why Adept is increasing publicity and point out VC skepticism around diluted agent branding. Luan explains why commodity foundation models must be paired with enterprise-focused multimodal pre-training.30:23–34:38 · Guest disagreement 0/10 The Agent Interaction Layer and Desktop Control Fanelli asks how models should interact with software given UI versus API trade-offs. Luan provides a historical analogy to DOS and Windows 3.1, arguing that OS-level computer control is necessary because APIs do not cover arbitrary end-to-end workflows.34:39–40:28 · Guest disagreement 3/10 Autonomous Vehicles Analogy and Navigating Reliability vs Generality Swyx presses Luan on the tension between generality and enterprise reliability, questioning if fine-tuning per client compromises AGI. Luan deflects specific proprietary practices while defending broader data formulation across the Pareto frontier.40:28–47:56 · Guest disagreement 2/10 Vertical Integration Defensibility and Grounded Agent Benchmarks Fanelli relays an audience question regarding GPT-4 Vision commoditization and asks how Adept differentiates against Imbue. Luan explains that pure-play foundation models will get commoditized, highlighting Adept's vertically integrated, customer-grounded evals.47:58–48:59 · Guest disagreement 0/10 Final Thoughts on Compute, Data, and Industrialization Swyx invites concluding thoughts, prompting Luan to deliver a short summary on the industrialization era of AI driven primarily by compute and data efficiency.0:56–4:18 · The hosts pushing back 0/10 David Luan's Career and AI Research Eras Swyx introduces David Luan with precise background facts covering Dextro, Axon, OpenAI, and Google Brain. Luan expands with historical framing on research eras and the organizational shift toward big, coordinated research swings.4:19–6:54 · The hosts pushing back 0/10 Redefining AGI and Behavioral Cloning vs. Reinforcement Learning Fanelli prompts Luan regarding the shift from RL in Dota to large language models. Luan reframes standard definitions of AGI away from human replacement and explains LLMs as universal behavioral cloning of human knowledge.6:55–10:56 · The hosts pushing back 1/10 Why Google Failed to Build GPT-3 Swyx brings up specific historical details like Alec Radford's early transformer work and Noam Shazeer's trillion-parameter ambition. Luan explains Google's internal failure to produce GPT-3 due to the decentralized brain credit marketplace.10:56–15:19 · The hosts pushing back 0/10 Hardware Optimization with NVIDIA and the Microsoft Pitch Swyx references early NVIDIA DGX hardware deliveries and architectural decisions around scaling. Luan shares technical anecdotes about quad sparsity on A100s, writing sparse modeling sections for papers, and pitching Satya Nadella.15:19–22:24 · The hosts pushing back 2/10 Adept's Enterprise Mission and the High-Reliability Agent Standard Fanelli challenges Luan's positioning by contrasting Adept's augmentation approach with 'services as software' that fully replace human roles. Luan argues that augmentation creates a superior data flywheel and prevents catastrophic enterprise errors.22:25–30:22 · The hosts pushing back 2/10 The Shift in Public Agent Narratives and Multimodal Architectures Swyx and Fanelli probe why Adept is increasing publicity and point out VC skepticism around diluted agent branding. Luan explains why commodity foundation models must be paired with enterprise-focused multimodal pre-training.30:23–34:38 · The hosts pushing back 1/10 The Agent Interaction Layer and Desktop Control Fanelli asks how models should interact with software given UI versus API trade-offs. Luan provides a historical analogy to DOS and Windows 3.1, arguing that OS-level computer control is necessary because APIs do not cover arbitrary end-to-end workflows.34:39–40:28 · The hosts pushing back 3/10 Autonomous Vehicles Analogy and Navigating Reliability vs Generality Swyx presses Luan on the tension between generality and enterprise reliability, questioning if fine-tuning per client compromises AGI. Luan deflects specific proprietary practices while defending broader data formulation across the Pareto frontier.40:28–47:56 · The hosts pushing back 2/10 Vertical Integration Defensibility and Grounded Agent Benchmarks Fanelli relays an audience question regarding GPT-4 Vision commoditization and asks how Adept differentiates against Imbue. Luan explains that pure-play foundation models will get commoditized, highlighting Adept's vertically integrated, customer-grounded evals.47:58–48:59 · The hosts pushing back 0/10 Final Thoughts on Compute, Data, and Industrialization Swyx invites concluding thoughts, prompting Luan to deliver a short summary on the industrialization era of AI driven primarily by compute and data efficiency.

speaking balance: gold is the hosts, purple is the guest (3 minute bins)

0:00 · the hosts 39.4% · guest 60.6%0:00 · the hosts 39.4% · guest 60.6%3:00 · the hosts 8.8% · guest 91.2%3:00 · the hosts 8.8% · guest 91.2%6:00 · the hosts 20.8% · guest 79.2%6:00 · the hosts 20.8% · guest 79.2%9:00 · the hosts 18% · guest 82%9:00 · the hosts 18% · guest 82%12:00 · the hosts 10.3% · guest 89.7%12:00 · the hosts 10.3% · guest 89.7%15:00 · the hosts 15.5% · guest 84.5%15:00 · the hosts 15.5% · guest 84.5%18:00 · the hosts 20.6% · guest 79.4%18:00 · the hosts 20.6% · guest 79.4%21:00 · the hosts 28.5% · guest 71.5%21:00 · the hosts 28.5% · guest 71.5%24:00 · the hosts 53.2% · guest 46.8%24:00 · the hosts 53.2% · guest 46.8%27:00 · the hosts 14% · guest 86%27:00 · the hosts 14% · guest 86%30:00 · the hosts 22.1% · guest 77.9%30:00 · the hosts 22.1% · guest 77.9%33:00 · the hosts 31.8% · guest 68.2%33:00 · the hosts 31.8% · guest 68.2%36:00 · the hosts 41.9% · guest 58.1%36:00 · the hosts 41.9% · guest 58.1%39:00 · the hosts 34.6% · guest 65.4%39:00 · the hosts 34.6% · guest 65.4%42:00 · the hosts 12.2% · guest 87.8%42:00 · the hosts 12.2% · guest 87.8%45:00 · the hosts 24.8% · guest 75.2%45:00 · the hosts 24.8% · guest 75.2%48:00 · the hosts 24.6% · guest 75.4%48:00 · the hosts 24.6% · guest 75.4%
Sharpest disagreement ▶ 19:46 Luan rejects 'services as software' full-replacement framing

Luan directly identifies two core flaws in Fanelli's suggested framing of software replacing human workers, firmly arguing that humans prefer supervision over complete displacement.

Hardest push from the hosts ▶ 38:44 Swyx challenges custom fine-tuning as not being true AGI

Swyx directly challenges Luan's approach after Luan avoids detailing client-specific model customization, arguing that per-customer fine-tuning falls short of general intelligence.

Biggest teaching moment ▶ 9:40 Luan explains Google's internal resource misallocation

Luan educates the hosts on the internal mechanics of Google Brain's credit marketplace, showing why Google failed to consolidate compute behind GPT-style scaling despite having superior talent.

The host holds their own ▶ 24:48 Swyx and Fanelli analyze VC pushback on agent hype

Swyx and Fanelli demonstrate insider venture expertise by dissecting why investors avoid diluted 'agent' startups and the realistic capital constraints facing foundation model founders.

the scores for every segment, with the reasoning behind each
ChapterTopicThe hosts as informed peerGuest teachingGuest disagreementThe hosts pushing backWhy
David Luan's Career and AI Research Eras 4310 Swyx introduces David Luan with precise background facts covering Dextro, Axon, OpenAI, and Google Brain. Luan expands with historical framing on research eras and the organizational shift toward big, coordinated research swings.
Redefining AGI and Behavioral Cloning vs. Reinforcement Learning 3620 Fanelli prompts Luan regarding the shift from RL in Dota to large language models. Luan reframes standard definitions of AGI away from human replacement and explains LLMs as universal behavioral cloning of human knowledge.
Why Google Failed to Build GPT-3 5511 Swyx brings up specific historical details like Alec Radford's early transformer work and Noam Shazeer's trillion-parameter ambition. Luan explains Google's internal failure to produce GPT-3 due to the decentralized brain credit marketplace.
Hardware Optimization with NVIDIA and the Microsoft Pitch 4400 Swyx references early NVIDIA DGX hardware deliveries and architectural decisions around scaling. Luan shares technical anecdotes about quad sparsity on A100s, writing sparse modeling sections for papers, and pitching Satya Nadella.
Adept's Enterprise Mission and the High-Reliability Agent Standard 5522 Fanelli challenges Luan's positioning by contrasting Adept's augmentation approach with 'services as software' that fully replace human roles. Luan argues that augmentation creates a superior data flywheel and prevents catastrophic enterprise errors.
The Shift in Public Agent Narratives and Multimodal Architectures 5522 Swyx and Fanelli probe why Adept is increasing publicity and point out VC skepticism around diluted agent branding. Luan explains why commodity foundation models must be paired with enterprise-focused multimodal pre-training.
The Agent Interaction Layer and Desktop Control 4501 Fanelli asks how models should interact with software given UI versus API trade-offs. Luan provides a historical analogy to DOS and Windows 3.1, arguing that OS-level computer control is necessary because APIs do not cover arbitrary end-to-end workflows.
Autonomous Vehicles Analogy and Navigating Reliability vs Generality 6433 Swyx presses Luan on the tension between generality and enterprise reliability, questioning if fine-tuning per client compromises AGI. Luan deflects specific proprietary practices while defending broader data formulation across the Pareto frontier.
Vertical Integration Defensibility and Grounded Agent Benchmarks 5522 Fanelli relays an audience question regarding GPT-4 Vision commoditization and asks how Adept differentiates against Imbue. Luan explains that pure-play foundation models will get commoditized, highlighting Adept's vertically integrated, customer-grounded evals.
Final Thoughts on Compute, Data, and Industrialization 2300 Swyx invites concluding thoughts, prompting Luan to deliver a short summary on the industrialization era of AI driven primarily by compute and data efficiency.

Statements from this episode (16)

Assertion Not checkable as stated
Brockman and Sutskever handed Luan their direct reports to do IC work
“I think second or second or third day of my time at OpenAI Greg and Ilya pulled me in a room and were like, hey you know, the you should take over our directs and we'll go mostly do IC work.”
David Luan Mar 27, 2024 ▶ 1:57
Prediction Not checkable as stated
Luan: Product-model co-evolution will drive AI progress over next years
“The number one driver of AI progress over the next couple of years is going to be the deep co-design and co-evolution of like product and users for feedback and actual technology.”
David Luan Mar 27, 2024 ▶ 4:01
Insight
Luan: AGI means performing any task a human can do on a computer
“I think agents are just absolutely the correct long-term direction, right? You just go to find what AGI is, right? You're like, hey, like, Well, first off, actually, I don't love AGI definitions that involve human replacement because I don't think that's actua…”
David Luan Mar 27, 2024 ▶ 4:34
Insight
Luan: LLMs shortcut evolutionary RL by behaviorally cloning all human knowledge
“Like de novo RL is like a pretty terrible way to get there quickly. Why are we rediscovering all the knowledge about the world? Like years ago, I had a debate with a Berkeley professor as to like what will it actually take to build HCI? And his view is basical…”
David Luan Mar 27, 2024 ▶ 5:38
Prediction Not checkable as stated
Luan: AI will converge into a universal byte model across all modalities
“Multimodal models are becoming more of a thing, we're behavioral cloning the visual world, but really what we're just going to have is this like universal byte model, right? Where like tokens of data that have high signal come in, and then all of those pattern…”
David Luan Mar 27, 2024 ▶ 6:15
What-if
Google would have crushed OpenAI by giving Noam Shazeer half its TPUs
“That muscle did not exist during my time at Google. And I think had they had it, what they would have done would be say, hey, Noam Shazir, you're a brilliant guy. You know how to scale these things up? Like, here's half of all of our TPUs. And then I think the…”
David Luan Mar 27, 2024 ▶ 8:29
Insight
Luan: Frontier AI advantages come from unpublished, non-academic scaling knowledge
“There's a collection of really hard-wanted knowledge that you get only by being at the frontiers of scale. And that hard-wanted knowledge, a lot of it's not published. A lot of it is, like, stuff that, like, it's actually not even easily reducible to what look…”
David Luan Mar 27, 2024 ▶ 13:55
Assertion Not checkable as stated
Altman and Luan pitched Microsoft's top leadership before the OpenAI investment
“The last meeting we did with Microsoft, Before Microsoft invested in OpenAI, Sam Altman, myself, and our CFO flew up to Seattle to do the final pitch meeting. And I'd been a founder before, so I always had like a tremendous amount of anxiety about partner meet…”
David Luan Mar 27, 2024 ▶ 14:18
Prediction Not checkable as stated
Luan: Everyone will have an AI teammate at work within years
“I think in a couple years everyone's going to have access to, like, an AI teammate that they can delegate Arbitrary tasks do at work, and then also be able to, you know, use it to the sounding board and like just be way, way, way more productive”
David Luan Mar 27, 2024 ▶ 16:14
Insight
Luan: Augmentation develops core AI capabilities faster than full automation
“I actually think that being an augmentation company Forces you to go develop your core AI capabilities faster than someone who's saying, ah, ok, my job is to deliver you a lights off solution for X.”
David Luan Mar 27, 2024 ▶ 21:23
Prediction Not checkable as stated
Luan: Future AI value will shift from base models to agents
“In a world where foundation models are looking more and more commodity. And if, and I think a huge amount of gain is going to happen from how do you use foundation models as like the, like well learned behavioral cloner to go solve agents.”
David Luan Mar 27, 2024 ▶ 23:50
Prediction Held up
Multimodal models will completely supplant text-only large language models
“I actually think like it's really clear today. Multimodal models are the default foundation model, right? It's just going to supplant LLMs. Like why did you just train a giant multimodal model?”
David Luan Mar 27, 2024 ▶ 28:05
Insight
Real-world computer workflows with end-to-end API coverage are close to zero
“If you go itemize out the number of things you want to do on your computer for which every step has an API those numbers of workflows add up pretty close to zero.”
David Luan Mar 27, 2024 ▶ 31:53
Insight
Luan: Agent failures often stem from unreliable actuators, not models
“Everyone under values the importance of really good sensors and actuators. And actually a lot of what's helped us get a lot of reliability is like a really strong focus on like, actually, why does the model not do this thing? And the non-trivial amount of time…”
David Luan Mar 27, 2024 ▶ 36:19
Prediction Not checkable as stated
Pure-play foundation model companies will be commoditized by Llama and big tech
“I think pure play foundation model companies are just gonna be pinched by how good The next couple of llamas are going to be, and the next, like, what next good open source thing, and then seeing the really big players put ridiculous amounts of compute behind …”
David Luan Mar 27, 2024 ▶ 42:31
Prediction Not checkable as stated
Luan: Training foundation models for robotics via behavioral cloning will work
“One, I'm so excited for someone to train a foundation model of robots. Like, it's just, I think it's just gonna work. Like, I will die on this hill. I mean, like, again, this whole time, like, we've been on this podcast, just continually saying, you know, like…”
David Luan Mar 27, 2024 ▶ 44:47
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