Lin: DoorDash proactively digitized merchant menus during COVID lockdowns
Alfred Lin · How to Win by Being Right and Contrarian: Lessons from Zappos to DoorDash · Jan 21, 2025 · at 1:23:13
Sequoia Capital partner Alfred Lin explains DoorDash's operational crisis response to support restaurants facing shutdown in early 2020.
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“They decided, like, these merchants are going to be hurting, and we need to help them, and so they proactively went out and uploaded menus from different merchants onto DoorDash and said, hey, I know you guys are hurting. The only thing you can do is delivery. We're here to help you. We've uploaded the menu, your menu. We found your menu, whether it's on the internet or we've got a copy of your menu. We uploaded it. It's ready to go. Just let us know if we can turn it on for you.”
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