Jacobs: Business leaders should validate and agree before disputing or leading
Brad Jacobs · The Mindset Behind Building a Great Little Business | Brad Jacobs · Aug 4, 2026 · at 13:38
Serial entrepreneur and multi-company founder Brad Jacobs discusses applying cognitive behavioral therapy techniques to business leadership and negotiations.
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“They're not disagreeing with you without first finding a way of agreeing with you. Joining, then leading. Validating than disputing. So even when they are changing the way you're thinking and say, gee, is there a better way to look at that? Is there another way we can look at that and be more constructive? Before doing that, before that disputing, before that changing, that transforming, they're first joining, they're showing that they understood you. They listened to you. They got you. They got what you said, message received. And I find that's really powerful in business.”
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