Nir Eyal

Author & Consultant, Nir & Far · 2 appearances on the record.

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Nir Eyal is a behavioral design consultant and author who writes and speaks on consumer psychology and habit formation. He authored the bestselling books Hooked and Indistractable, and formerly taught as a lecturer at the Stanford Graduate School of Business.

30statements → 8claims → 7claims resolved → 57%fully supported → 4/5average certainty → 2.73/5average debate potential → ≈4.5/5argument clarity, estimated →

4 supported 1 partly supported 2 contradicted 1 not checkable as stated how the 8 claims stand · each chip opens the sources

2 predictions · 6 assertions · 3 opinions · 18 insights · 1 disclosure · every statement was checked. The predictions and assertions are the 8 claims: statements the public record can support or contradict. 7 are resolved, and 1 names no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Nir argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported

Nir Eyal: Science does not support claims that digital media damages brains

“So don't believe these chicken little tech critics that say video games are melting your brain and Facebook is melting your brain and everything is melting your brain. Ridiculous. The science doesn't support that at all, right?”

Nir Eyal Dec 21, 2021 ▶ 1:11:46 #127 Best of 2021: Conversations of the Year

Their most notable contradicted claim

Assertion Contradicted

Eyal: LGBTQ suicide dropped partly due to online community connection

“What they haven't talked about is, for example, that LGBTQ suicide has dropped, largely because one of the reasons, not the only reason, but one of the reasons is that people from disparate groups, if you lived in that small town and nobody was like you becaus…”

Nir Eyal Feb 16, 2021 ▶ 7:11 #104 Nir Eyal: Mastering Indistraction

Expressed certainty vs assessment result

none yet certainty 1

none yet certainty 2

0% certainty 3

88% certainty 4

100% certainty 5

weighted support: a fully supported claim counts one, a partly supported claim counts half. Each filled bar is clickable and opens exactly those claims; "none yet" means nothing said at that certainty level has resolved yet

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Nir Eyal on measured tape to publish a rate. This says nothing about how they speak.

What they said30 Episodes2

Everything Nir Eyal said on the Knowledge Project that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight

Eyal: Waiting 10 minutes eliminates distraction urges nine out of ten times

“If you just let 10 minutes go by, you will see that that emotional urge will crest and subside just like a wave. Nine times out of 10, you don't even have that urge anymore, and you're right back at work”

Nir Eyal Feb 16, 2021 ▶ 38:18 #104 Nir Eyal: Mastering Indistraction

Insight

Eyal: Most managers do not know what employees are doing

“Most managers have no idea what their employees are doing, and they're dying to know how they're spending their time, but they're not going to ask them because they don't want to micromanage them.”

Nir Eyal Feb 16, 2021 ▶ 51:10 #104 Nir Eyal: Mastering Indistraction

Assertion Supported

Eyal: Identity Monikers Significantly Boost Behavioral Follow-Through

“This research actually comes from the psychology of religion, where we know that people who have some kind of identity, some kind of noun they use to describe yourself, themselves, are much more likely to do what they say they're going to do.”

Nir Eyal Feb 16, 2021 ▶ 1:01:20 #104 Nir Eyal: Mastering Indistraction

Assertion Supported

Eyal: Rumination over sleeplessness is a leading cause of insomnia

“One of the leading causes of insomnia, Is rumination, right? Chewing on the fact that you can't go to sleep for hour after hour, and stressing out about, well, if I don't get to sleep, then I won't be able to do that presentation, and my whole day is going to …”

Nir Eyal Feb 16, 2021 ▶ 1:13:42 #104 Nir Eyal: Mastering Indistraction

Insight

Eyal: Rating Disagreements 1 to 10 Cuts Through Emotional Arguing

“And this system of scoring how important something is comes in handy because when we have a disagreement small or large, it can be like, Hey, which place do you want to go for lunch? Or you know, how, how strongly do you think that our daughter should be homes…”

Nir Eyal Feb 16, 2021 ▶ 1:16:51 #104 Nir Eyal: Mastering Indistraction

Assertion Supported

Eyal: Financial skin in the game significantly outperforms pure rewards for habit cessation

“I came across a study that found that the most effective smoking cessation study in history Was a study that simply paid people to quit smoking, and not only that, it was even more effective if the person had to put some skin in the game. So in this experiment…”

Nir Eyal Feb 16, 2021 ▶ 58:24 #104 Nir Eyal: Mastering Indistraction

Appearances (2)

Episode	Date	Speaking time
#127 Best of 2021: Conversations of the Year	Dec 21, 2021	13m
#104 Nir Eyal: Mastering Indistraction	Feb 16, 2021	1h 4m

Nir Eyal

The record, in short

Their most notable supported claim

Their most notable contradicted claim

Expressed certainty vs assessment result

How they sound: not measured why? →

Appearances (2)

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