Eyal: Identity Monikers Significantly Boost Behavioral Follow-Through
Nir Eyal · #104 Nir Eyal: Mastering Indistraction · Feb 16, 2021 · at 1:01:20
Author Nir Eyal discusses the psychological power of identity pacts for focus and personal agency on The Knowledge Project with Shane Parrish.
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“This research actually comes from the psychology of religion, where we know that people who have some kind of identity, some kind of noun they use to describe yourself, themselves, are much more likely to do what they say they're going to do.”
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