| 25% | “25%” | Ross Perot Demanded 70% of Home Depot for a $2 Million Investment | Shane Parrish | Dec 16, 2025 | Supported |
| 5% | “five percent” | Ross Perot Demanded 70% of Home Depot for a $2 Million Investment | Shane Parrish | Dec 16, 2025 | Supported |
| 44% | “44%” | Pat Farrah's Early Retail Concept Ran at Disastrous 12% Gross Margins | Shane Parrish | Dec 16, 2025 | Supported |
| 12% | “12%” | Pat Farrah's Early Retail Concept Ran at Disastrous 12% Gross Margins | Shane Parrish | Dec 16, 2025 | Supported |
| $3M | “three million dollars” | Bernie Marcus Rejected $3M VC Offer Demanding Cuts to Employee Healthcare | Shane Parrish | Dec 16, 2025 | — |
| 10% | “10%” | Bernie Marcus Rejected $3M VC Offer Demanding Cuts to Employee Healthcare | Shane Parrish | Dec 16, 2025 | — |
| 3× | “three times” | Security Pacific Banker Threatened Resignation to Force Home Depot Loan Approval | Shane Parrish | Dec 16, 2025 | — |
| 3% | “three percent” | Home Depot Originally Spent 3% of Sales on Ads Versus Walmart's 1.5% | Shane Parrish | Dec 16, 2025 | Supported |
| 1.5% | “1.5%” | Home Depot Originally Spent 3% of Sales on Ads Versus Walmart's 1.5% | Shane Parrish | Dec 16, 2025 | Supported |
| 24B | “twenty-four billion” | Home Depot Reached 500 Stores and $24B in Sales by 1997 | Shane Parrish | Dec 16, 2025 | Supported |
| 10M | “ten million” | Former Home Depot CEO Robert Nardelli Resigned With $210M Severance Package | Shane Parrish | Dec 16, 2025 | Supported |
| $2B | “two billion dollars” | Home Depot Co-Founder Bernie Marcus Donated Over $2 Billion to Charity | Shane Parrish | Dec 16, 2025 | Supported |
| 50B | “fifty billion” | Home Depot Reached 2,300 Stores and $150B in Annual Revenue by 2024 | Shane Parrish | Dec 16, 2025 | Supported |
| 50% | “50%” | Companies should shift 20% of marketing budgets to top-tier call centers | Rory Sutherland | Dec 9, 2025 | — |
| 20% | “20%” | Companies should shift 20% of marketing budgets to top-tier call centers | Rory Sutherland | Dec 9, 2025 | — |
| 10% | “10%” | Marketing is fat-tailed, making hourly billing a fundamentally broken compensation model | Rory Sutherland | Dec 9, 2025 | — |
| 110% | “110%” | Marketing is fat-tailed, making hourly billing a fundamentally broken compensation model | Rory Sutherland | Dec 9, 2025 | — |
| $1B | “a billion dollars” | Ogilvy Australia made only $350k on an idea that generated $1 billion | Rory Sutherland | Dec 9, 2025 | — |
| 50% | “50%” | Individuals should dedicate 50% of effort to maximizing exposure to positive optionality | Rory Sutherland | Dec 9, 2025 | — |
| 1% | “one percent” | Sutherland: Triggering outrage in 1% of people yields free earned media | Rory Sutherland | Dec 9, 2025 | — |
| 10% | “10%” | The British sparkling wine industry was saved by raising prices 150% | Rory Sutherland | Dec 9, 2025 | — |
| 20% | “20%” | The British sparkling wine industry was saved by raising prices 150% | Rory Sutherland | Dec 9, 2025 | — |
| 150% | “150%” | The British sparkling wine industry was saved by raising prices 150% | Rory Sutherland | Dec 9, 2025 | — |
| 90% | “90%” | Jim Clayton: Good customer service solves 90% of all legal problems | Shane Parrish | Dec 2, 2025 | Partly supported |
| 7% | “seven percent” | Only 5% to 7% of U.S. businesses were women-owned in 1963 | Shane Parrish | Dec 2, 2025 | Supported |
| 90% | “90%” | Mary Kay offered a 90% buyback guarantee on unsold consultant inventory | Shane Parrish | Dec 2, 2025 | Supported |
| $10M | “ten million dollars” | Mary Kay Cosmetics Scaled From $10M in 1967 to Over $100M in 1976 | Shane Parrish | Dec 2, 2025 | Contradicted |
| 27M | “twenty-seven million” | Mary Kay Cosmetics Scaled From $10M in 1967 to Over $100M in 1976 | Shane Parrish | Dec 2, 2025 | Contradicted |
| 100M | “one hundred million” | Mary Kay Cosmetics Scaled From $10M in 1967 to Over $100M in 1976 | Shane Parrish | Dec 2, 2025 | Contradicted |
| 15M | “fifteen million” | Mary Kay took her company private in a $315 million LBO | Shane Parrish | Dec 2, 2025 | Supported |
| 2B | “two billion” | Mary Kay Cosmetics reached $2 billion in annual sales by 2001 | Shane Parrish | Dec 2, 2025 | Supported |
| 5% | “five percent” | Charlie Munger: People Consistently Underestimate the Power of Incentives | Charlie Munger | Nov 18, 2025 | — |
| 100% | “100%” | Parrish: Preceding requests with extreme demands triples compliance to 50% | Shane Parrish | Nov 18, 2025 | Supported |
| 50% | “50%” | Parrish: Preceding requests with extreme demands triples compliance to 50% | Shane Parrish | Nov 18, 2025 | Supported |
| 50B | “fifty billion” | The fast casual restaurant sector is a $350 billion industry today. | Ron Shaich | Nov 11, 2025 | Contradicted |
| $7B | “seven billion dollars” | Cava is arguably the most successful food service IPO in five years. | Ron Shaich | Nov 11, 2025 | Partly supported |
| 15B | “fifteen billion” | Cava is arguably the most successful food service IPO in five years. | Ron Shaich | Nov 11, 2025 | Partly supported |
| 25% | “25%” | Panera generated a 25% IRR over two decades, outperforming Berkshire Hathaway. | Ron Shaich | Nov 11, 2025 | Supported |
| $50M | “fifty million dollars” | Panera spent $150 million on technology during its digital transformation. | Ron Shaich | Nov 11, 2025 | Supported |
| $7.8B | “7.8 billion dollars” | JAB acquired Panera Bread for $7.8 billion in a historic deal. | Ron Shaich | Nov 11, 2025 | Supported |
| 90% | “90%” | Shaich claims 90% of entrepreneurs who go public live to regret it. | Ron Shaich | Nov 11, 2025 | — |
| 9% | “nine percent” | Cava limited investment bankers to 9% of its IPO share distribution. | Ron Shaich | Nov 11, 2025 | Contradicted |
| 91% | “91%” | Cava limited investment bankers to 9% of its IPO share distribution. | Ron Shaich | Nov 11, 2025 | Contradicted |
| 1M | “a million” | The fail fast philosophy is dangerous in high-fixed-cost restaurant businesses. | Ron Shaich | Nov 11, 2025 | — |
| $2M | “two million dollars” | The fail fast philosophy is dangerous in high-fixed-cost restaurant businesses. | Ron Shaich | Nov 11, 2025 | — |
| 3% | “Three percent” | Forty percent of Americans eat plant-forward despite only 3% being vegetarian. | Ron Shaich | Nov 11, 2025 | Supported |
| 40% | “40%” | Forty percent of Americans eat plant-forward despite only 3% being vegetarian. | Ron Shaich | Nov 11, 2025 | Supported |
| 5× | “five times” | Cava market capitalization is four to five times higher than Sweetgreen. | Ron Shaich | Nov 11, 2025 | Contradicted |
| $5M | “five million dollars” | Tatte generates $250 million in annual revenue across just 50 locations. | Ron Shaich | Nov 11, 2025 | Partly supported |
| 250M | “two hundred fifty million” | Tatte generates $250 million in annual revenue across just 50 locations. | Ron Shaich | Nov 11, 2025 | Partly supported |
| 300M | “a two hundred million” | Act III Holdings grew from $200 million to $2 billion, returning 55%. | Ron Shaich | Nov 11, 2025 | — |
| 3B | “a two billion” | Act III Holdings grew from $200 million to $2 billion, returning 55%. | Ron Shaich | Nov 11, 2025 | — |
| 55% | “55%” | Act III Holdings grew from $200 million to $2 billion, returning 55%. | Ron Shaich | Nov 11, 2025 | — |
| 10% | “10%” | Parrish: HP cut all salaries by 10% during a recession to avoid layoffs | Shane Parrish | Nov 4, 2025 | Supported |
| 1K | “a thousand” | Parrish: VisiCalc drove Apple sales from 1,000 to 10,000 units monthly | Shane Parrish | Nov 4, 2025 | Supported |
| 90% | “90%” | Parrish: VisiCalc drove Apple sales from 1,000 to 10,000 units monthly | Shane Parrish | Nov 4, 2025 | Supported |
| 1M | “a million” | Parrish: Apple II Became First Computer to Sell One Million Units by 1983 | Shane Parrish | Nov 4, 2025 | Partly supported |
| $1B | “a billion dollars” | Parrish: Apple Lost Over $1 Billion on Apple III, Subsidized by Apple II | Shane Parrish | Nov 4, 2025 | Partly supported |
| 5% | “five percent” | Scilipoti: The primary investing rule is avoiding catastrophic, embarrassing losses | Anthony Scilipoti | Oct 28, 2025 | — |
| 10% | “10%” | Scilipoti: The primary investing rule is avoiding catastrophic, embarrassing losses | Anthony Scilipoti | Oct 28, 2025 | — |
| 50% | “50%” | Scilipoti: The primary investing rule is avoiding catastrophic, embarrassing losses | Anthony Scilipoti | Oct 28, 2025 | — |
| 100% | “hundred percent” | Scilipoti: Lowering bonus targets when management misses goals undermines governance | Anthony Scilipoti | Oct 28, 2025 | — |
| 80% | “80%” | Parrish: Refuses outside investors to maintain total capital allocation freedom | Shane Parrish | Oct 28, 2025 | — |
| 80% | “80%” | Over 80% of legal claims stem from poor customer satisfaction | Shane Parrish | Oct 21, 2025 | — |
| 20% | “20%” | Clayton Homes grew sales 25% annually during the stagflation era | Shane Parrish | Oct 21, 2025 | Contradicted |
| 25% | “25%” | Clayton Homes grew sales 25% annually during the stagflation era | Shane Parrish | Oct 21, 2025 | Contradicted |
| $1.7B | “1.7 billion dollars” | Berkshire Hathaway acquired Clayton Homes for $1.7 billion in cash | Shane Parrish | Oct 21, 2025 | Supported |
| 10% | “10%” | Cool: Pampered Chef scaled digital sales from 10% to 75% | Tracy Britt Cool | Oct 14, 2025 | — |
| 75% | “75%” | Cool: Pampered Chef scaled digital sales from 10% to 75% | Tracy Britt Cool | Oct 14, 2025 | — |
| 20% | “20%” | Cool: An okay business earns 20% ROIC, a great one earns 50%+ | Tracy Britt Cool | Oct 14, 2025 | — |
| 50% | “50%” | Cool: An okay business earns 20% ROIC, a great one earns 50%+ | Tracy Britt Cool | Oct 14, 2025 | — |
| 6× | “six times” | Cool: Cambric uses 2x-3x leverage versus traditional private equity's 4x-6x | Tracy Britt Cool | Oct 14, 2025 | — |
| 3× | “three times” | Cool: Cambric uses 2x-3x leverage versus traditional private equity's 4x-6x | Tracy Britt Cool | Oct 14, 2025 | — |
| 1M | “a million” | Cool: Hiring a $100K employee represents a $1M capital allocation decision | Tracy Britt Cool | Oct 14, 2025 | — |
| 5% | “five percent” | Cool: Most businesses can improve productivity 2% to 5% annually through discipline | Tracy Britt Cool | Oct 14, 2025 | — |
| 75% | “75%” | Panic of 1893: 500 banks failed and interest rates hit 75% | Shane Parrish | Oct 7, 2025 | Supported |
| 1.8M | “1.8 million” | Hetty Green Issued a Record $1.8M Mortgage on NYC's Stewart Building | Shane Parrish | Oct 7, 2025 | Partly supported |
| 6% | “six percent” | Hetty Green Issued a Record $1.8M Mortgage on NYC's Stewart Building | Shane Parrish | Oct 7, 2025 | Partly supported |
| 50M | “fifty million” | Hetty Green Was America's Wealthiest Woman With an Estimated $50M Fortune | Shane Parrish | Oct 7, 2025 | Supported |
| 1M | “one million” | Hetty Green Loaned Consolidated New York City $1M at Below-Market 2% Interest | Shane Parrish | Oct 7, 2025 | Supported |
| 2% | “two percent” | Hetty Green Loaned Consolidated New York City $1M at Below-Market 2% Interest | Shane Parrish | Oct 7, 2025 | Supported |
| 3.5% | “3.5%” | Hetty Green Loaned Consolidated New York City $1M at Below-Market 2% Interest | Shane Parrish | Oct 7, 2025 | Supported |
| 6M | “six million” | Hetty Green Loaned Over $6M to Save Texas Banks in 1907 | Shane Parrish | Oct 7, 2025 | Contradicted |
| $100M | “hundred million dollars” | Hetty Green Left a $100M Estate That Was Dispersed to Philanthropy | Shane Parrish | Oct 7, 2025 | Supported |
| 20× | “twenty-x” | Hetty Green Multiplied Her Inheritance 20x After Taking Control in Her Thirties | Shane Parrish | Oct 7, 2025 | Supported |
| 90% | “90%” | Diller asserts 80% to 90% of employees immediately cash out vested options | Barry Diller | Sep 30, 2025 | Contradicted |
| 1.3M | “1.25 million” | Founder Dick Stack Sold Company to Children Under Brutal Financing Terms | Shane Parrish | Sep 23, 2025 | Supported |
| 12% | “12%” | Founder Dick Stack Sold Company to Children Under Brutal Financing Terms | Shane Parrish | Sep 23, 2025 | Supported |
| 51% | “51%” | Ed Stack Secured 51% Voting Control in Dick's Sporting Goods Buyout | Shane Parrish | Sep 23, 2025 | Partly supported |
| $6M | “Six million dollars” | Dick's Sporting Goods Raised $6M in 1991 From Notable VC Firms | Shane Parrish | Sep 23, 2025 | Supported |
| $6M | “six million dollars” | Ed Stack Retained Board Control With 5 Seats to VCs' 2 | Shane Parrish | Sep 23, 2025 | Supported |
| 60M | “sixty million” | Parrish: Ed Stack Borrowed $60M from GE Capital to Buy Out 60% of VC Stakes | Shane Parrish | Sep 23, 2025 | Supported |
| 60% | “60%” | Parrish: Ed Stack Borrowed $60M from GE Capital to Buy Out 60% of VC Stakes | Shane Parrish | Sep 23, 2025 | Supported |
| $50M | “fifty million dollars” | Dick's Destroyed $5M in Guns and Accepted $250M Annual Sales Loss | Shane Parrish | Sep 23, 2025 | Supported |
| $5M | “five million dollars” | Dick's Destroyed $5M in Guns and Accepted $250M Annual Sales Loss | Shane Parrish | Sep 23, 2025 | Supported |
| 1.5B | “a half billion” | Communicating to a universal audience dilutes messaging into meaninglessness | Lulu Cheng Meservey | Sep 16, 2025 | — |
| 100% | “100%” | Palmer Luckey has perfect deterrence because he relentlessly retaliates against public critics | Lulu Cheng Meservey | Sep 16, 2025 | — |
| $20M | “twenty million dollars” | Parrish: Major airlines were failing at cargo by 1970, United lost $20M | Shane Parrish | Sep 9, 2025 | Not publicly verifiable |
| $91M | “ninety-one million dollars” | Fred Smith Raised a Record $91 Million in Venture Capital | Shane Parrish | Sep 9, 2025 | Supported |
| $1B | “one billion dollars” | Parrish: FedEx reached $1 billion revenue within 10 years without acquisitions | Shane Parrish | Sep 9, 2025 | Partly supported |
| 45% | “45%” | FedEx Owned 45% of the US Overnight Market by 1988 | Shane Parrish | Sep 9, 2025 | Supported |
| $80M | “eighty million dollars” | FedEx Acquired Flying Tigers for $880 Million in 1988 | Shane Parrish | Sep 9, 2025 | Partly supported |
| $5M | “five million dollars” | FedEx International Operations Lost $629 Million Over Three Years | Shane Parrish | Sep 9, 2025 | Supported |
| 29M | “twenty nine million” | FedEx International Operations Lost $629 Million Over Three Years | Shane Parrish | Sep 9, 2025 | Supported |
| 54M | “fifty-four million” | FedEx Cut 6,600 European Workers and Took $254M Charge in 1992 | Shane Parrish | Sep 9, 2025 | Supported |
| 7.8B | “7.8 billion” | Parrish: FedEx revenue grew from $7.8B in 1992 to nearly $30B by 2005 | Shane Parrish | Sep 9, 2025 | Supported |
| 30B | “thirty billion” | Parrish: FedEx revenue grew from $7.8B in 1992 to nearly $30B by 2005 | Shane Parrish | Sep 9, 2025 | Supported |
| 1.5M | “half a million” | Parrish: FedEx reached 220+ countries and 17M daily packages by 2025 | Shane Parrish | Sep 9, 2025 | Supported |
| 1K | “a thousand” | FedEx's Money-Back Guarantee Created More Accountability Than Corporate Meetings | Shane Parrish | Sep 9, 2025 | — |
| 15% | “15%” | Parrish: FedEx permanently kept 15% of 1997 UPS strike customers | Shane Parrish | Sep 9, 2025 | Supported |
| 10% | “10%” | Evans: US Surveys Show Only Roughly 10% of People Use LLMs Daily | Benedict Evans | Sep 2, 2025 | Supported |
| 4% | “four percent” | Evans: US Surveys Show Only Roughly 10% of People Use LLMs Daily | Benedict Evans | Sep 2, 2025 | Supported |
| 20% | “20%” | Evans: US Surveys Show Only Roughly 10% of People Use LLMs Daily | Benedict Evans | Sep 2, 2025 | Supported |
| 30% | “30%” | Evans: US Surveys Show Only Roughly 10% of People Use LLMs Daily | Benedict Evans | Sep 2, 2025 | Supported |
| $20B | “twenty billion dollars” | Evans: Big Tech capex reached $220B and will surpass $300B | Benedict Evans | Sep 2, 2025 | Supported |
| 2M | “two million” | Bragg: First factory ran only 100,000 pounds against two-million-pound capacity | John Bragg | Aug 26, 2025 | — |
| 1K | “a thousand” | Parrish: Proper bee pollination increases wild blueberry yields up to eightfold | Shane Parrish | Aug 26, 2025 | Supported |
| 60% | “60%” | Oxford Frozen Foods holds 60% of Europe's wild blueberry market | Shane Parrish | Aug 26, 2025 | Not publicly verifiable |
| 40M | “forty million” | Oxford Frozen Foods processes 140 million pounds of blueberries annually | Shane Parrish | Aug 26, 2025 | Supported |
| 75% | “75%” | Parrish: Over 75% of Eastlink Earnings Come From Organic Growth | Shane Parrish | Aug 26, 2025 | — |
| 85% | “85%” | Eastlink Won 85% Spectrum Coverage at Fraction of Major Telecoms' Cost | Shane Parrish | Aug 26, 2025 | Supported |
| $10M | “ten million dollars” | Bragg gave six executive teams $10M each to manage investment portfolios | Shane Parrish | Aug 26, 2025 | — |
| 4M | “four million” | Bragg eliminated $4M in public company overhead upon buying AM Telecom | Shane Parrish | Aug 26, 2025 | Not publicly verifiable |
| 70% | “70%” | Johnson: 70% of therapists treating couples lack actual couples therapy training | Dr. Sue Johnson | Aug 19, 2025 | Supported |
| 1M | “a million” | FedMart Generated $3M in First-Year Sales Against a $1M Projection | Shane Parrish | Aug 12, 2025 | Supported |
| 3M | “three million” | FedMart Generated $3M in First-Year Sales Against a $1M Projection | Shane Parrish | Aug 12, 2025 | Supported |
| 80% | “80%” | Payroll and benefits account for 80% of typical retail operating costs | Shane Parrish | Aug 12, 2025 | Partly supported |
| 90% | “90%” | Jim Sinegal: Leaders must spend 90% of their time teaching employees | Shane Parrish | Aug 12, 2025 | — |
| 5% | “five percent” | Price Club introduced a 5% retail surcharge for non-paying members | Shane Parrish | Aug 12, 2025 | Supported |
| 15% | “15%” | Costco strictly caps its retail product markups at 14 to 15 percent | Shane Parrish | Aug 12, 2025 | Supported |
| 92% | “92%” | Flexport automates or outsources 92% of standard ocean freight steps | Ryan Petersen | Aug 5, 2025 | — |
| 3.8B | “3.8 billion” | Flexport reached profitability in 2022 as revenue peaked at $3.8 billion | Ryan Petersen | Aug 5, 2025 | Partly supported |
| 50% | “50%” | Half of global air freight flies in the bellies of passenger planes | Ryan Petersen | Aug 5, 2025 | Supported |
| 500M | “five hundred million” | Flexport flew 500 million PPE items on 88 passenger planes during COVID | Ryan Petersen | Aug 5, 2025 | Partly supported |
| 7B | “seven billion” | Over $7 billion in eligible U.S. customs duty drawbacks goes unclaimed annually | Ryan Petersen | Aug 5, 2025 | Partly supported |
| 60% | “60%” | China shipping volumes plunged 60% before surging upon U.S. tariff relief | Ryan Petersen | Aug 5, 2025 | Partly supported |
| 30% | “30%” | China shipping volumes plunged 60% before surging upon U.S. tariff relief | Ryan Petersen | Aug 5, 2025 | Partly supported |
| 80% | “80%” | China shipping volumes plunged 60% before surging upon U.S. tariff relief | Ryan Petersen | Aug 5, 2025 | Partly supported |
| 1% | “one percent” | Flexport handles approximately 0.1% of global containerized trade | Ryan Petersen | Aug 5, 2025 | Supported |
| 10% | “10%” | Flexport aims to cut global shipping costs by 5% to 10% | Ryan Petersen | Aug 5, 2025 | — |
| $10.6M | “10.6 million dollars” | Warren Buffett's $10.6M Washington Post stake eventually surpassed $1B | Shane Parrish | Jul 29, 2025 | Supported |
| $1B | “a billion dollars” | Warren Buffett's $10.6M Washington Post stake eventually surpassed $1B | Shane Parrish | Jul 29, 2025 | Supported |
| 45% | “45%” | The Washington Post's stock dropped 45% during the Watergate investigation | Shane Parrish | Jul 29, 2025 | Supported |
| $40M | “forty million dollars” | The Washington Post's $40M acquisition of Kaplan eventually became worth billions | Shane Parrish | Jul 29, 2025 | Supported |
| 40M | “forty million” | The Washington Post's $40M acquisition of Kaplan eventually became worth billions | Shane Parrish | Jul 29, 2025 | Supported |
| 84M | “eighty four million” | Washington Post revenues grew from $84M to $1.4B under Katharine Graham | Shane Parrish | Jul 29, 2025 | Supported |
| 1.4B | “1.4 billion” | Washington Post revenues grew from $84M to $1.4B under Katharine Graham | Shane Parrish | Jul 29, 2025 | Supported |
| 10% | “10%” | Kahneman: Insurance underwriters varied by 50% on identical cases, despite 10% expectations | Daniel Kahneman | Jul 22, 2025 | Supported |
| 50% | “50%” | Kahneman: Insurance underwriters varied by 50% on identical cases, despite 10% expectations | Daniel Kahneman | Jul 22, 2025 | Supported |
| 45% | “45%” | Schwab forced succession planning with an asymmetric 5 percent profit-share penalty | Shane Parrish | Jul 15, 2025 | Supported |
| 10% | “10%” | Schwab forced succession planning with an asymmetric 5 percent profit-share penalty | Shane Parrish | Jul 15, 2025 | Supported |
| 5% | “five percent” | Schwab forced succession planning with an asymmetric 5 percent profit-share penalty | Shane Parrish | Jul 15, 2025 | Supported |
| 38% | “38%” | Les Schwab's 1970 profit-sharing formula retained only 38 percent for the company | Shane Parrish | Jul 15, 2025 | Contradicted |
| 50M | “fifty million” | Les Schwab added 60 member dealers and $50M in sales in five years | Shane Parrish | Jul 15, 2025 | Partly supported |
| 30M | “thirty million” | Les Schwab reached over 120 locations and $130M in revenue by 1975 | Shane Parrish | Jul 15, 2025 | Contradicted |
| 50% | “50%” | Parrish: Les Schwab stores outperformed competitors by 30% to 50% | Shane Parrish | Jul 15, 2025 | — |
| $1B | “one billion dollars” | Les Schwab crossed $1 billion in sales with 400 stores by 2000 | Shane Parrish | Jul 15, 2025 | Partly supported |
| $32M | “thirty-two million dollars” | Les Schwab distributed over half of all profits to his employees | Shane Parrish | Jul 15, 2025 | Supported |
| 3B | “three billion” | Les Schwab Tire Centers Sold for Over $3 Billion in 2020 | Shane Parrish | Jul 15, 2025 | Supported |
| 100B | “a hundred billion” | Finkelstein: Mutual accountability partnerships are how $100B companies are built | Harley Finkelstein | Jul 8, 2025 | — |
| 12% | “12%” | Finkelstein: Shopify processes about 12% of all U.S. e-commerce | Harley Finkelstein | Jul 8, 2025 | Supported |
| $100M | “a hundred million dollars” | Finkelstein: AI will allow businesses to reach $100M GMV within three years | Harley Finkelstein | Jul 8, 2025 | — |
| 8.5M | “8.5 million” | Jimmy Pattison executed Western Canada's first major hostile takeover | Shane Parrish | Jul 1, 2025 | Supported |
| 8.5M | “8.5 million” | NeonX grew to over 4,000 employees and $159M in annual sales by late 1968 | Shane Parrish | Jul 1, 2025 | Contradicted |
| 59M | “fifty nine million” | NeonX grew to over 4,000 employees and $159M in annual sales by late 1968 | Shane Parrish | Jul 1, 2025 | Contradicted |
| 64% | “64%” | 1980s GM spent $331 per car on warranties versus Toyota's $31 | Shane Parrish | Jul 1, 2025 | Supported |
| 32% | “32%” | 1980s GM spent $331 per car on warranties versus Toyota's $31 | Shane Parrish | Jul 1, 2025 | Supported |
| 90% | “90%” | Japanese methods cut a US Motorola plant's TV defect rate by 95% | Shane Parrish | Jul 1, 2025 | Supported |
| $40M | “forty million dollars” | Pattison liquidated 20% of his assets ahead of the 1981 recession | Shane Parrish | Jul 1, 2025 | Supported |
| 20% | “20%” | Pattison liquidated 20% of his assets ahead of the 1981 recession | Shane Parrish | Jul 1, 2025 | Supported |
| 100% | “100%” | Jimmy Pattison maintains 100 percent ownership of his $16 billion conglomerate | Shane Parrish | Jul 1, 2025 | Supported |
| 25% | “25%” | Jimmy Pattison cut head office staff by 25% before 1980s recession | Shane Parrish | Jul 1, 2025 | Partly supported |
| 100% | “100%” | Owning 100% of something smaller beats 25% with bad partners | Shane Parrish | Jul 1, 2025 | — |
| 25% | “25%” | Owning 100% of something smaller beats 25% with bad partners | Shane Parrish | Jul 1, 2025 | — |
| 15% | “15%” | Nooyi: Activists with 1-2% stakes should not agitate for board seats | Indra Nooyi | Jun 24, 2025 | — |
| 2% | “two percent” | Nooyi: Activists with 1-2% stakes should not agitate for board seats | Indra Nooyi | Jun 24, 2025 | — |
| 10% | “10%” | Nooyi: 10% female CEOs is not real progress given MBA demographics | Indra Nooyi | Jun 24, 2025 | — |
| 50% | “50%” | Nooyi: 10% female CEOs is not real progress given MBA demographics | Indra Nooyi | Jun 24, 2025 | — |
| 50× | “50 times” | Nooyi: Frito-Lay chips turn 40 to 50 times annually, beverages 60 to 70 | Indra Nooyi | Jun 24, 2025 | Supported |
| 70× | “70 times” | Nooyi: Frito-Lay chips turn 40 to 50 times annually, beverages 60 to 70 | Indra Nooyi | Jun 24, 2025 | Supported |
| 12× | “12 times” | Nooyi: Frito-Lay chips turn 40 to 50 times annually, beverages 60 to 70 | Indra Nooyi | Jun 24, 2025 | Supported |
| 10× | “10 times” | Nooyi: Frito-Lay chips turn 40 to 50 times annually, beverages 60 to 70 | Indra Nooyi | Jun 24, 2025 | Supported |
| 10% | “10%” | Nooyi: Dealmaking Is Only 10% of an Acquisition; Integration Is 90% | Indra Nooyi | Jun 24, 2025 | — |
| 5.9% | “5.9%” | Vogue's September 1997 issue had 734 pages and weighed 4.3 pounds | Shane Parrish | Jun 17, 2025 | Supported |
| 49M | “forty-nine million” | Vogue reached $149 million in revenue by 1999 under Anna Wintour | Shane Parrish | Jun 17, 2025 | Supported |
| 1B | “one billion” | Condé Nast lost nearly $1 billion as ad pages fell in 2009 | Shane Parrish | Jun 17, 2025 | Supported |
| 30% | “30%” | Condé Nast lost nearly $1 billion as ad pages fell in 2009 | Shane Parrish | Jun 17, 2025 | Supported |
| 1M | “one million” | Vogue monthly traffic grew from 1M to 10M visitors under Wintour | Shane Parrish | Jun 17, 2025 | Supported |
| 10M | “ten million” | Vogue monthly traffic grew from 1M to 10M visitors under Wintour | Shane Parrish | Jun 17, 2025 | Supported |
| 2M | “two million” | Teen Vogue traffic surged to 12M and print subscribers tripled | Shane Parrish | Jun 17, 2025 | Partly supported |
| 12M | “twelve million” | Teen Vogue traffic surged to 12M and print subscribers tripled | Shane Parrish | Jun 17, 2025 | Partly supported |
| 2M | “two million” | Hastings: Epic and Ikon sell around two million ski passes each | Reed Hastings | Jun 10, 2025 | Partly supported |
| 10% | “10%” | Hastings: Netflix Accounts for Only 5% to 10% of TV Viewing | Reed Hastings | Jun 10, 2025 | Partly supported |
| 20% | “20%” | Hastings: Gates-Funded GMO Cassava Delivers 5 to 10x Crop Yield in Trials | Reed Hastings | Jun 10, 2025 | Supported |
| 90% | “90%” | Hastings: Gates-Funded GMO Cassava Delivers 5 to 10x Crop Yield in Trials | Reed Hastings | Jun 10, 2025 | Supported |
| 95% | “95%” | Hastings: Gates-Funded GMO Cassava Delivers 5 to 10x Crop Yield in Trials | Reed Hastings | Jun 10, 2025 | Supported |
| 10× | “10 times” | Hastings: Gates-Funded GMO Cassava Delivers 5 to 10x Crop Yield in Trials | Reed Hastings | Jun 10, 2025 | Supported |
| 65% | “65%” | Firestone's early rubber buggy tire business generated 65% gross margins | Shane Parrish | Jun 3, 2025 | Supported |
| 4× | “four times” | Firestone sold his early Chicago tire business for $1.25M, netting $45k | Shane Parrish | Jun 3, 2025 | Supported |
| 50% | “50%” | Firestone: Pestering prospects destroys sales; timing and method of approach matter most | Shane Parrish | Jun 3, 2025 | — |
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