Robert Cialdini, every mention
2 scenes (said by Rory Sutherland) · ← back to Robert Cialdini
tap a year for its mentions
every year anyone Shane Parrish 7Julia Galef 5Rory Sutherland 2Naval Ravikant 1Josh Wolfe 1Josh Kaufman 1Adam Grant 1
Verbatim, from the transcripts: the passages where Robert Cialdini comes up
Rory Sutherland: The Psychology of Advertising
- ▶ 9:55 Rory Sutherland So suddenly by getting someone, and Robert Cialdini's work on persuasion covers a lot of this, by getting us to shift our focus to what's good about something rather than what we assume to be bad about it, you can synthesize happiness out…
- ▶ 34:37 Rory Sutherland Uh, the early inferences, Robert Frank, Bob Cialdini, um, uh, Nudge was obviously a very important book.