Richard Thaler, every mention

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every year anyone Rory Sutherland 6Shane Parrish 5Tobi Lütke 1Scott Page 1Michael Mauboussin 1Jason Zweig 1Annie Duke 1

Verbatim, from the transcripts: the passages where Richard Thaler comes up

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How to Think Like a World-Class Marketer | Rory Sutherland Dec 9, 2025 · 2 mentions

  • ▶ 17:59 Rory Sutherland Richard Thaler did, I think, his most interesting work of all is actually on the concept of transaction utility. 2 times in the scene

#102 Sendhil Mullainathan: The Chaos Inside Us Feb 2, 2021 · 5 mentions

  • ▶ 21:32 Shane Parrish A big influence for you early on was Richard Thaler at Cornell. 5 times in the scene

#55 Scott Page: Becoming a Model Thinker Apr 2, 2019 · 1 mention

  • ▶ 26:02 Scott Page So Colin Kammerer, um, you know, Richard Thaler, people studying behavioral economics would say, if it's repeated a lot, that should move you a little bit more towards the rational behavior, because people should learn.

#41 Tobi Lütke: The Trust Battery Sep 18, 2018 · 1 mention

#37 Annie Duke: Getting Better by Being Wrong Jul 25, 2018 · 1 mention

  • ▶ 14:00 Annie Duke You know, actually, a place I just saw it was in Richard Thaler's Misbehaving.

#28 Michael Mauboussin: A Decision Making Jedi Jan 23, 2018 · 1 mention

  • ▶ 11:33 Michael Mauboussin You know, Kahneman, Traversky, and of course Dick Thaler winning the Nobel Prize a few weeks ago, has put into sharper focus some of the virtues of thinking about decisions more systematically and, ah, you know, trying to, to address or…

Rory Sutherland: The Psychology of Advertising May 30, 2017 · 4 mentions

  • ▶ 40:40 Rory Sutherland But that was, I suppose, similar to wonderful experiments, you know, I love Richard Thaler's thought experiment about the beach and the difference between, you know, transaction utility and acquisition utility.
  • ▶ 43:12 Rory Sutherland I've got a hunch that, for example, if you wanted to buy a pair of shoes, and they were on sale at 30 pounds, um, I mean, I mean, Richard Thaler always surmises that actually, the, when you buy a heavily discounted pair of shoes, part of,… 3 times in the scene

#4 Jason Zweig: Elevate Your Financial IQ Oct 19, 2015 · 1 mention

  • ▶ 40:41 Jason Zweig A lot of the measures that have come out of the nudge movement that was pioneered by Dick Thaler at the University of Chicago, and of course has Danny Kahneman and Amos Tversky's work behind it, among many others.
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