Richard Thaler
3 statements across 3 episodes · 0 bullish · 0 bearish · 2 people on the record · first statement May 30, 2017 by Rory Sutherland · said 16 times in 8 episodes since 2015 · across every show →
Mentions by year
brought up most by Rory Sutherland (6), Shane Parrish (5), Tobi Lütke (1), Scott Page (1), Michael Mauboussin (1), Jason Zweig (1), Annie Duke (1)
tap a year for its mentions
2025 2 mentions in 1 episode
2021 5 mentions in 1 episode
2019 1 mention in 1 episode
2018 3 mentions in 3 episodes 1 per episode
2017 4 mentions in 1 episode
2015 1 mention in 1 episode
Everything said about Richard Thaler, oldest first
May 30, 2017
Sutherland: Willingness to pay depends on transaction context, not just consumption utility
“There's, in other words, there's the value we get from the ownership or consumption of an object, and there's the immediate positive or negative feeling we get from how much we pay for it and under what circumstances.”
Apr 2, 2019
Dec 9, 2025
Sutherland: Perceived seller overhead alters willingness to pay for identical goods
“Your readiness to pay changes partly in accordance to what you imagine to be the overheads of the establishment selling the good. Even though the utility of the beer, as distinct from the, how good the transaction feels. The actual utility of the cold beer is …”