real estate agents

also referred to as: real estate agent

2 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Dec 9, 2025 by Rory Sutherland · across every show →

Everything said about real estate agents, oldest first

Dec 9, 2025
Insight
Real estate agents exist primarily to bear reputational risk for departing sellers
“The job of the real estate agent is to some extent to be the person who stays behind in the place where the house is sold to suffer the reputational consequences of, you know, of anything outrageous. Because the vendor of the house isn't really reputationally …”
Rory Sutherland Dec 9, 2025 ▶ 26:10 How to Think Like a World-Class Marketer | Rory Sutherland
Dec 9, 2025
Insight
Sutherland: Estate agents separate buyers and sellers to prevent deal collapses
“Various real estate agents have said to me that every estate agent does their utmost to make sure that until things are signed and sealed, the vendor never meets the buyer and vice versa. And the reason for that is if one of them doesn't like the other, they w…”
Rory Sutherland Dec 9, 2025 ▶ 12:12 How to Think Like a World-Class Marketer | Rory Sutherland
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